{"id":13338,"date":"2026-08-31T11:08:46","date_gmt":"2026-08-31T03:08:46","guid":{"rendered":"https:\/\/lockelee.hk\/?p=13338"},"modified":"2026-08-31T11:08:49","modified_gmt":"2026-08-31T03:08:49","slug":"hong-kong-sme-digital-marketing-budget","status":"publish","type":"post","link":"https:\/\/lockelee.hk\/zh-cn\/seo\/hong-kong-sme-digital-marketing-budget\/","title":{"rendered":"\u9999\u6e2f\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u8be5\u51c6\u5907\u591a\u5c11\u6570\u5b57\u8425\u9500\u9884\u7b97\uff1f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13338\" class=\"elementor elementor-13338 elementor-13336\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd03a1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"8dd03a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f150a elementor-widget elementor-widget-html\" data-id=\"a1f150a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style id=\"locke-owner-blog-styles\">\n.lkb{--ink:#0a0d0b;--paper:#f4f1e8;--paper2:#e9e5d9;--lime:#ceff3f;--green:#0d2419;--muted:#687069;--line:#c8c8bd;--coral:#ff7657;width:100vw!important;max-width:100vw!important;margin-left:calc(50% - 50vw)!important;margin-right:calc(50% - 50vw)!important;background:var(--paper);color:var(--ink);font-family:Inter,\"Helvetica Neue\",Arial,\"PingFang TC\",\"Noto Sans TC\",\"Microsoft JhengHei\",sans-serif;overflow:clip}.lkb *{box-sizing:border-box}.lkb a{color:inherit}.lkb-wrap{width:min(1220px,calc(100% - 64px));margin:0 auto}.lkb-progress{position:fixed;z-index:99998;top:0;left:0;width:100%;height:3px;background:rgba(0,0,0,.08)}.lkb-progress 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0;padding:10px 0 10px 27px;border-left:4px solid var(--lime);font-size:25px;line-height:1.55;font-weight:760}.lkb-answer-box{margin:30px 0;padding:29px 30px;border:1px solid #aeb4aa;background:#e5eed4}.lkb-answer-box strong{font-size:21px;line-height:1.62}.lkb-note{margin:36px 0;padding:26px 28px;border-left:4px solid var(--coral);background:#eee5da}.lkb-note strong{font-size:18px}.lkb-note p{margin:9px 0 0;font-size:16px}.lkb-formula{margin:30px 0;padding:26px;border:1px solid var(--green);background:var(--green);color:var(--paper);font-size:21px;line-height:1.55;font-weight:800;text-align:center}.lkb-number-list{list-style:none;margin:30px 0;padding:0;counter-reset:item}.lkb-number-list li{counter-increment:item;display:grid;grid-template-columns:minmax(180px,.7fr) 1fr;gap:26px;position:relative;padding:20px 0 20px 46px;border-top:1px solid var(--line)}.lkb-number-list li:before{content:counter(item,decimal-leading-zero);position:absolute;left:0;top:26px;color:#718071;font:800 10px\/1 ui-monospace,monospace}.lkb-number-list strong{font-size:16px;line-height:1.5}.lkb-number-list span{color:#4f574f;font-size:15px;line-height:1.65}.lkb-table-wrap{max-width:100%;margin:32px 0;overflow-x:auto}.lkb table{width:100%;min-width:640px;border-collapse:collapse;background:#faf8f1}.lkb th,.lkb td{padding:17px 16px;border:1px solid #c7c9c0;text-align:left;vertical-align:top;font-size:14px;line-height:1.55}.lkb th{background:var(--green);color:var(--paper);font:800 10px\/1.2 ui-monospace,monospace;letter-spacing:.07em}.lkb-point-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin:32px 0}.lkb-point-grid>div{padding:22px 20px;border:1px solid #c6c8bf;background:#ece9df}.lkb-point-grid span{color:#627063;font:800 10px\/1.2 ui-monospace,monospace}.lkb-point-grid p{margin:0;font-size:14px;line-height:1.65}.lkb-sources li{margin-bottom:12px}.lkb-sources a{text-underline-offset:4px}.lkb-source-note{margin-top:28px!important;color:#667067!important;font-size:13px!important}.lkb-end{padding:78px 0;background:var(--green);color:var(--paper)}.lkb-end p{max-width:750px;margin:0;color:#c9d0ca;font-size:16px;line-height:1.8}.lkb-end strong{display:block;margin-bottom:15px;color:var(--lime);font-size:24px}\n@media(max-width:1000px){.lkb-wrap{width:min(100% - 40px,1220px)}.lkb-hero-grid{grid-template-columns:1fr}.lkb-signal{display:none}.lkb-shell{grid-template-columns:170px minmax(0,720px);gap:42px}.lkb-prose{grid-column:2}}\n@media(max-width:760px){.lkb-wrap{width:min(100% - 32px,1220px)}.lkb-hero{padding:116px 0 58px}.lkb-back{margin-bottom:43px}.lkb h1{font-size:45px}.lkb-dek{font-size:17px}.lkb-date{width:100%;margin:8px 0 0 54px}.lkb-byline{flex-wrap:wrap}.lkb-shell{display:block;padding-top:64px;padding-bottom:82px}.lkb-toc{display:none}.lkb-mobile-toc{display:block;margin-bottom:48px;border-block:1px solid var(--line)}.lkb-mobile-toc summary{display:flex;justify-content:space-between;padding:19px 0;cursor:pointer;list-style:none;font-weight:800}.lkb-mobile-toc summary::-webkit-details-marker{display:none}.lkb-mobile-toc nav{display:grid;padding-bottom:16px}.lkb-mobile-toc a{padding:8px 0;color:#586158;text-decoration:none;font-size:13px}.lkb-prose>section{margin-bottom:56px;padding-bottom:56px}.lkb h2{font-size:35px}.lkb-prose p,.lkb-prose li{font-size:17px}.lkb blockquote{font-size:21px}.lkb-answer-box{padding:22px}.lkb-answer-box strong{font-size:19px}.lkb-number-list li{grid-template-columns:1fr;gap:7px;padding-left:39px}.lkb-point-grid{grid-template-columns:1fr}.admin-bar .lkb-progress{top:46px}}\n<\/style><main class=\"lkb\" data-lkb-article><div class=\"lkb-progress\" aria-hidden=\"true\"><span data-lkb-progress><\/span><\/div><header class=\"lkb-hero\"><div class=\"lkb-wrap\"><a class=\"lkb-back\" href=\"\/zh-cn\/blog\/\"><svg class=\"lkb-icon\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M19 12H5M11 6l-6 6 6 6\"\/><\/svg>\u8fd4\u56de\u6587\u7ae0\u5e93<\/a><div class=\"lkb-hero-grid\"><div><p class=\"lkb-kicker\">\u4f01\u4e1a\u51b3\u7b56\uff0f\u6570\u5b57\u589e\u957f<\/p><h1>\u9999\u6e2f\u4e2d\u5c0f\u4f01\u4e1a\u5e94\u8be5\u51c6\u5907\u591a\u5c11\u6570\u5b57\u8425\u9500\u9884\u7b97\uff1f<\/h1><p class=\"lkb-dek\">\u7f51\u4e0a\u6700\u5e38\u89c1\u7684\u7b54\u6848\u662f\u4e00\u4e2a\u767e\u5206\u6bd4\u3002\u504f\u504f\u6700\u6574\u9f50\u7684\u7b54\u6848\uff0c\u6700\u5bb9\u6613\u8ba9\u4e2d\u5c0f\u4f01\u4e1a\u9884\u7b97\u5931\u771f\u3002<\/p><div class=\"lkb-byline\"><span class=\"lkb-mark\">LL<\/span><span><strong>Locke Lee<\/strong><small>2026.08.31<\/small><\/span><span class=\"lkb-date\"><small>\u9605\u8bfb\u65f6\u95f4 12 \u5206\u949f<\/small><\/span><\/div><\/div><div class=\"lkb-signal\" aria-hidden=\"true\">\u25cf<\/div><\/div><\/div><\/header><div class=\"lkb-shell lkb-wrap\"><aside class=\"lkb-toc\"><p>\u6587\u7ae0\u76ee\u5f55<\/p><nav><a href=\"#percentage\">7.8% \u53ef\u4ee5\u662f\u771f\u7684\uff0c\u4e5f\u53ef\u4ee5\u5b8c\u5168\u6ca1\u7528<\/a><a href=\"#reverse\">\u5148\u7b97\u201c\u4e00\u4e2a\u5ba2\u6237\u503c\u591a\u5c11\u201d\uff0c\u4e0d\u662f\u201c\u6211\u60f3\u82b1\u591a\u5c11\u201d<\/a><a href=\"#capacity\">\u5f88\u591a\u516c\u53f8\u7684\u771f\u6b63\u9884\u7b97\u4e0a\u9650\uff0c\u662f\u8fd0\u8425\u5bb9\u91cf<\/a><a href=\"#four-wallets\">\u5a92\u4f53\u8d39\u53ea\u662f\u6700\u5bb9\u6613\u770b\u89c1\u7684\u4e00\u4e2a<\/a><a href=\"#bands\">\u4e0d\u8981\u7167\u6284\u767e\u5206\u6bd4\uff0c\u8981\u5b8c\u6210\u4e00\u6b21\u5b66\u4e60\u5faa\u73af<\/a><a href=\"#stop-rule\">\u6210\u719f\u9884\u7b97\u5fc5\u987b\u9884\u5148\u5199\u4e0b\u4f55\u65f6\u505c\u6b62<\/a><a href=\"#sources\">\u8d44\u6599\u6ce8\u91ca<\/a><\/nav><\/aside><article class=\"lkb-prose\"><div class=\"lkb-mobile-toc\"><details><summary>\u6587\u7ae0\u76ee\u5f55<span>\uff0b<\/span><\/summary><nav><a href=\"#percentage\">7.8% \u53ef\u4ee5\u662f\u771f\u7684\uff0c\u4e5f\u53ef\u4ee5\u5b8c\u5168\u6ca1\u7528<\/a><a href=\"#reverse\">\u5148\u7b97\u201c\u4e00\u4e2a\u5ba2\u6237\u503c\u591a\u5c11\u201d\uff0c\u4e0d\u662f\u201c\u6211\u60f3\u82b1\u591a\u5c11\u201d<\/a><a href=\"#capacity\">\u5f88\u591a\u516c\u53f8\u7684\u771f\u6b63\u9884\u7b97\u4e0a\u9650\uff0c\u662f\u8fd0\u8425\u5bb9\u91cf<\/a><a href=\"#four-wallets\">\u5a92\u4f53\u8d39\u53ea\u662f\u6700\u5bb9\u6613\u770b\u89c1\u7684\u4e00\u4e2a<\/a><a href=\"#bands\">\u4e0d\u8981\u7167\u6284\u767e\u5206\u6bd4\uff0c\u8981\u5b8c\u6210\u4e00\u6b21\u5b66\u4e60\u5faa\u73af<\/a><a href=\"#stop-rule\">\u6210\u719f\u9884\u7b97\u5fc5\u987b\u9884\u5148\u5199\u4e0b\u4f55\u65f6\u505c\u6b62<\/a><a href=\"#sources\">\u8d44\u6599\u6ce8\u91ca<\/a><\/nav><\/details><\/div><section id=\"percentage\"><p class=\"lkb-section-no\">01 \/ \u767e\u5206\u6bd4\u9677\u9631<\/p><h2>7.8% \u53ef\u4ee5\u662f\u771f\u7684\uff0c\u4e5f\u53ef\u4ee5\u5b8c\u5168\u6ca1\u7528<\/h2><p>Gartner 2026 CMO \u8c03\u67e5\u663e\u793a\uff0c\u53d7\u8bbf\u516c\u53f8\u7684\u8425\u9500\u9884\u7b97\u5e73\u5747\u7ea6\u5360\u8425\u6536 7.8%\u3002\u8fd9\u662f\u5168\u7403\u7ba1\u7406\u5c42\u57fa\u51c6\uff0c\u4e0d\u662f\u9002\u5408\u6240\u6709\u9999\u6e2f\u4e2d\u5c0f\u4f01\u4e1a\u7684\u5957\u9910\u3002<\/p><p>\u4e24\u5bb6\u540c\u6837\u5e74\u6536\u5165 HK$10 million \u7684\u516c\u53f8\uff0c\u4e00\u5bb6\u5356\u9ad8\u6bdb\u5229\u987e\u95ee\u670d\u52a1\uff0c\u4e00\u5bb6\u5356\u4f4e\u6bdb\u5229\u4ea7\u54c1\uff1b\u4e00\u5bb6\u6709\u5927\u91cf\u63a5\u5355\u5bb9\u91cf\uff0c\u4e00\u5bb6\u5df2\u7ecf\u6392\u671f\u4e09\u4e2a\u6708\u3002\u76f8\u540c\u6bd4\u4f8b\uff0c\u53ef\u80fd\u8ba9\u524d\u8005\u9519\u8fc7\u589e\u957f\uff0c\u4e5f\u53ef\u80fd\u8ba9\u540e\u8005\u4e70\u6765\u65e0\u6cd5\u670d\u52a1\u7684\u5ba2\u6237\u3002<\/p><div class=\"lkb-answer-box\"><strong>\u9884\u7b97\u4e0d\u662f\u8425\u4e1a\u989d\u7684\u4e00\u5757\u997c\uff0c\u800c\u662f\u7531\u5355\u4f4d\u7ecf\u6d4e\u3001\u56de\u672c\u65f6\u95f4\u548c\u4ea4\u4ed8\u5bb9\u91cf\u5171\u540c\u9650\u5236\u7684\u7cfb\u7edf\u3002<\/strong><\/div><p>\u767e\u5206\u6bd4\u6700\u5371\u9669\u7684\u5730\u65b9\uff0c\u662f\u770b\u8d77\u6765\u5ba2\u89c2\uff0c\u5374\u628a\u4f01\u4e1a\u751f\u547d\u5468\u671f\u548c\u6bdb\u5229\u7387\u85cf\u8d77\u6765\u3002\u65b0\u6210\u7acb\u7684\u4e13\u4e1a\u670d\u52a1\u516c\u53f8\u6536\u5165\u4e0d\u7a33\u5b9a\uff0c\u4f46\u5355\u4e2a\u5ba2\u6237\u4ef7\u503c\u5f88\u9ad8\uff1b\u6210\u719f\u7535\u5546\u6536\u5165\u5f88\u5927\uff0c\u5c65\u7ea6\u3001\u9000\u8d27\u548c\u5e73\u53f0\u8d39\u7528\u5374\u5403\u6389\u5927\u90e8\u5206\u6bdb\u5229\u3002\u4e24\u8005\u7528\u540c\u4e00\u628a\u5c3a\uff0c\u90fd\u4f1a\u9884\u7b97\u5931\u771f\u3002<\/p><p>\u66f4\u8be5\u95ee\u7684\u662f\uff1a\u8fd9\u7b14\u94b1\u8981\u591a\u4e45\u4ea7\u751f\u53ef\u4ee5\u56de\u6536\u7684\u73b0\u91d1\uff1f\u5982\u679c\u4f01\u4e1a\u6b63\u9762\u5bf9\u6210\u672c\u4e0a\u5347\u548c\u5229\u6da6\u4e0b\u964d\uff0c\u9884\u7b97\u4e0d\u80fd\u53ea\u5199\u201c\u4eca\u5e74\u8981\u591a\u5c11\u66dd\u5149\u201d\uff0c\u8fd8\u8981\u5728\u6700\u5dee\u6708\u4efd\u4e0d\u6324\u538b\u5de5\u8d44\u3001\u5e93\u5b58\u548c\u4ea4\u4ed8\u3002<\/p><\/section>\n<section id=\"reverse\"><p class=\"lkb-section-no\">02 \/ \u53cd\u63a8\u6cd5<\/p><h2>\u5148\u7b97\u201c\u4e00\u4e2a\u5ba2\u6237\u503c\u591a\u5c11\u201d\uff0c\u4e0d\u662f\u201c\u6211\u60f3\u82b1\u591a\u5c11\u201d<\/h2><p>\u5148\u7528\u4e00\u6761\u4e0d\u5b8c\u7f8e\u4f46\u8bda\u5b9e\u7684\u516c\u5f0f\uff1a<\/p><div class=\"lkb-formula\">\u53ef\u627f\u53d7\u83b7\u5ba2\u6210\u672c \u2248 \u5355\u4e00\u5ba2\u6237\u6bdb\u5229 \u00d7 \u53ef\u5206\u914d\u7ed9\u589e\u957f\u7684\u6bd4\u4f8b \u00d7 \u6210\u4ea4\u628a\u63e1<\/div><p>\u5047\u8bbe\u4e00\u4e2a\u9879\u76ee\u6536\u5165 HK$60,000\uff0c\u6263\u9664\u76f4\u63a5\u4ea4\u4ed8\u6210\u672c\u540e\u6bdb\u5229 HK$30,000\u3002\u516c\u53f8\u613f\u610f\u628a 25% \u7528\u4e8e\u83b7\u5ba2\uff0c\u53ef\u627f\u53d7\u6210\u672c\u7ea6 HK$7,500\u3002\u82e5\u5e73\u5747\u56db\u4e2a\u5408\u683c\u54a8\u8be2\u6210\u4ea4\u4e00\u4e2a\uff0c\u6bcf\u4e2a\u5408\u683c\u54a8\u8be2\u7684\u4e0a\u9650\u7ea6 HK$1,875\u3002<\/p><p>\u76ee\u7684\u4e0d\u662f\u628a\u4e0a\u9650\u82b1\u5149\uff0c\u800c\u662f\u628a\u201c\u5e7f\u544a\u8d35\u4e0d\u8d35\u201d\u6539\u6210\u201c\u8fd9\u79cd\u5ba2\u6237\u503c\u4e0d\u503c\u5f97\u83b7\u5f97\u201d\u3002<\/p><p>\u8fd8\u8981\u62c6\u5f00\u6210\u4ea4\u7387\u3002\u5047\u8bbe\u6bcf\u4e2a\u5ba2\u6237\u6bdb\u5229 HK$30,000\uff0c\u516c\u53f8\u613f\u610f\u7528 25% \u83b7\u5ba2\uff0c\u6bcf\u4e2a\u5ba2\u6237\u53ef\u627f\u53d7 HK$7,500\uff1b\u5982\u679c\u56db\u4e2a\u5408\u683c\u54a8\u8be2\u6210\u4ea4\u4e00\u4e2a\uff0c\u6bcf\u4e2a\u5408\u683c\u54a8\u8be2\u4e0a\u9650\u7ea6 HK<section id=\"reverse\"><p class=\"lkb-section-no\">02 \/ \u53cd\u63a8\u6cd5<\/p><h2>\u5148\u7b97\u201c\u4e00\u4e2a\u5ba2\u6237\u503c\u591a\u5c11\u201d\uff0c\u4e0d\u662f\u201c\u6211\u60f3\u82b1\u591a\u5c11\u201d<\/h2><p>\u5148\u7528\u4e00\u6761\u4e0d\u5b8c\u7f8e\u4f46\u8bda\u5b9e\u7684\u516c\u5f0f\uff1a<\/p><div class=\"lkb-formula\">\u53ef\u627f\u53d7\u83b7\u5ba2\u6210\u672c \u2248 \u5355\u4e00\u5ba2\u6237\u6bdb\u5229 \u00d7 \u53ef\u5206\u914d\u7ed9\u589e\u957f\u7684\u6bd4\u4f8b \u00d7 \u6210\u4ea4\u628a\u63e1<\/div><p>\u5047\u8bbe\u4e00\u4e2a\u9879\u76ee\u6536\u5165 HK$60,000\uff0c\u6263\u9664\u76f4\u63a5\u4ea4\u4ed8\u6210\u672c\u540e\u6bdb\u5229 HK$30,000\u3002\u516c\u53f8\u613f\u610f\u628a 25% \u7528\u4e8e\u83b7\u5ba2\uff0c\u53ef\u627f\u53d7\u6210\u672c\u7ea6 HK$7,500\u3002\u82e5\u5e73\u5747\u56db\u4e2a\u5408\u683c\u54a8\u8be2\u6210\u4ea4\u4e00\u4e2a\uff0c\u6bcf\u4e2a\u5408\u683c\u54a8\u8be2\u7684\u4e0a\u9650\u7ea6 HK$1,875\u3002<\/p><p>\u76ee\u7684\u4e0d\u662f\u628a\u4e0a\u9650\u82b1\u5149\uff0c\u800c\u662f\u628a\u201c\u5e7f\u544a\u8d35\u4e0d\u8d35\u201d\u6539\u6210\u201c\u8fd9\u79cd\u5ba2\u6237\u503c\u4e0d\u503c\u5f97\u83b7\u5f97\u201d\u3002<\/p>,875\u3002\u9500\u552e\u8ddf\u8fdb\u4ee4\u6210\u4ea4\u7387\u4ece\u56db\u5206\u4e4b\u4e00\u8dcc\u5230\u516b\u5206\u4e4b\u4e00\uff0c\u4e0a\u9650\u5c31\u5373\u65f6\u51cf\u534a\u3002\u6e20\u9053\u6ca1\u53d8\uff0c\u4f01\u4e1a\u53ef\u627f\u53d7\u7684\u4ef7\u683c\u53d8\u4e86\u3002<\/p><p>\u518d\u95ee\u56de\u672c\u671f\uff1a\u5ba2\u6237\u9996\u6708\u4ed8\u6b3e\uff0c\u8fd8\u662f\u516d\u4e2a\u6708\u540e\u7eed\u7ea6\uff1f\u73b0\u91d1\u6d41\u7d27\u7684\u4f01\u4e1a\uff0c\u7406\u8bba\u4e0a\u53ef\u4ee5\u627f\u53d7\u7684\u6210\u672c\uff0c\u672a\u5fc5\u662f\u5b9e\u9645\u4e0a\u53ef\u4ee5\u5148\u57ab\u4ed8\u7684\u91d1\u989d\u3002\u628a\u6bdb\u5229\u548c\u6536\u6b3e\u65f6\u95f4\u5206\u5f00\uff0c\u9884\u7b97\u8868\u624d\u4e0d\u4f1a\u628a\u672a\u6765\u6536\u5165\u5f53\u6210\u4eca\u5929\u7684\u73b0\u91d1\u3002<\/p><\/section>\n<section id=\"capacity\"><p class=\"lkb-section-no\">03 \/ \u9690\u85cf\u4e0a\u9650<\/p><h2>\u5f88\u591a\u516c\u53f8\u7684\u771f\u6b63\u9884\u7b97\u4e0a\u9650\uff0c\u662f\u8fd0\u8425\u5bb9\u91cf<\/h2><p>\u9999\u6e2f\u4e2d\u5c0f\u4f01\u4e1a\u7684\u95ee\u9898\u5e38\u5e38\u4e0d\u662f\u5b8c\u5168\u6ca1\u6709\u9700\u6c42\uff0c\u800c\u662f\u8001\u677f\u4eb2\u81ea\u62a5\u4ef7\u3001\u5185\u5bb9\u8981\u4e09\u5c42\u5ba1\u6279\u3001\u5de5\u7a0b\u6ca1\u4eba\u6539\u3001WhatsApp \u4e24\u5929\u540e\u624d\u56de\u3002<\/p><p>QBE 2025 \u8c03\u67e5\u4e2d\uff0c\u8fd1 60% \u7684\u53d7\u8bbf\u9999\u6e2f\u4e2d\u5c0f\u4f01\u4e1a\u9762\u4e34\u6210\u672c\u4e0a\u5347\u548c\u76c8\u5229\u4e0b\u964d\uff0c\u7ea6\u4e00\u534a\u53d7\u73b0\u91d1\u6d41\u548c\u4eba\u624d\u95ee\u9898\u56f0\u6270\u3002\u4e70\u6765\u7684\u54a8\u8be2\u5982\u679c\u65e0\u4eba\u5904\u7406\uff0c\u4f1a\u76f4\u63a5\u53d8\u6210\u8fd0\u8425\u538b\u529b\u3002<\/p><blockquote>\u5982\u679c\u4ea4\u4ed8\u6bcf\u6708\u53ea\u5bb9\u8bb8\u591a\u63a5\u4e09\u4e2a\u5ba2\u6237\uff0c\u5c31\u5e94\u5bfb\u627e\u4e09\u4e2a\u5408\u9002\u7684\u4eba\uff0c\u800c\u4e0d\u662f\u8ffd\u6c42\u6700\u591a\u66dd\u5149\u3002<\/blockquote><p>\u53ef\u4ee5\u7528\u4e00\u4e2a\u7b80\u5355\u516c\u5f0f\u81ea\u67e5\uff1a\u6bcf\u6708\u80fd\u5904\u7406\u7684\u5408\u683c\u54a8\u8be2 \u2248 \u53ef\u7528\u9500\u552e\u5de5\u65f6 \u00f7 \u6bcf\u4e2a\u54a8\u8be2\u6240\u9700\u5de5\u65f6\u3002\u5982\u679c\u8001\u677f\u6bcf\u5468\u53ea\u6709\u5341\u5c0f\u65f6\u8ddf\u8fdb\uff0c\u4e00\u4e2a\u590d\u6742 B2B \u54a8\u8be2\u5e73\u5747\u9700\u8981\u4e24\u5c0f\u65f6\uff0c\u6708\u5ea6\u4e0a\u9650\u5927\u7ea6\u4e8c\u5341\u4e2a\uff1b\u518d\u4e70\u6d41\u91cf\uff0c\u53ea\u4f1a\u8ba9\u56de\u5e94\u66f4\u6162\u3002<\/p><p>\u4eba\u624d\u77ed\u7f3a\u4f1a\u8ba9\u4e0a\u9650\u7ee7\u7eed\u4e0b\u964d\u3002QBE \u8c03\u67e5\u663e\u793a\u7ea6\u4e00\u534a\u9999\u6e2f\u4e2d\u5c0f\u4f01\u4e1a\u53d7\u73b0\u91d1\u6d41\u548c\u4eba\u624d\u95ee\u9898\u56f0\u6270\u3002\u8d44\u6e90\u6709\u9650\u65f6\uff0c\u9884\u7b97\u7684\u4e00\u90e8\u5206\u5e94\u4e70\u7b5b\u9009\u3001\u6d41\u7a0b\u548c\u81ea\u52a8\u5316\uff0c\u800c\u4e0d\u53ea\u662f\u4e70\u66f4\u591a\u4eba\u6765\u5230\u95e8\u53e3\u3002<\/p><\/section>\n<section id=\"four-wallets\"><p class=\"lkb-section-no\">04 \/ \u56db\u4e2a\u94b1\u5305<\/p><h2>\u5a92\u4f53\u8d39\u53ea\u662f\u6700\u5bb9\u6613\u770b\u89c1\u7684\u4e00\u4e2a<\/h2><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u9884\u7b97\u5c42<\/th><th>\u8d2d\u4e70\u4ec0\u4e48<\/th><th>\u6700\u5e38\u6f0f\u7b97<\/th><\/tr><\/thead><tbody><tr><td>\u89e6\u8fbe<\/td><td>\u5e7f\u544a\u3001\u5206\u53d1\u3001\u6d3b\u52a8\u3001\u5408\u4f5c\u66dd\u5149<\/td><td>\u7d20\u6750\u75b2\u52b3\u4e0e\u6d4b\u8bd5\u6210\u672c<\/td><\/tr><tr><td>\u627f\u63a5<\/td><td>\u7f51\u7ad9\u3001\u843d\u5730\u9875\u3001\u6848\u4f8b\u3001\u901f\u5ea6<\/td><td>\u5f00\u53d1\u4e0e\u5ba1\u6279\u65f6\u95f4<\/td><\/tr><tr><td>\u5224\u65ad<\/td><td>\u5206\u6790\u3001\u8ffd\u8e2a\u3001CRM\u3001\u5b9e\u9a8c<\/td><td>\u6570\u636e\u6e05\u7406\u4e0e\u7ebf\u4e0b\u56de\u586b<\/td><\/tr><tr><td>\u6267\u884c<\/td><td>\u4eba\u624b\u3001\u4e13\u4e1a\u8f93\u5165\u3001\u8ddf\u8fdb\u3001\u9500\u552e<\/td><td>\u8001\u677f\u53ca\u56e2\u961f\u7684\u771f\u5b9e\u5de5\u65f6<\/td><\/tr><\/tbody><\/table><\/div><p>HKPC 2025 \u7684 AI \u51c6\u5907\u5ea6\u7814\u7a76\u4e5f\u628a\u4eba\u624d\u3001\u9690\u79c1\u53ca\u73b0\u6709\u7cfb\u7edf\u6574\u5408\u5217\u4e3a\u843d\u5730\u969c\u788d\u3002\u4e70\u5de5\u5177\u4e0d\u7b49\u4e8e\u5b8c\u6210\u8f6c\u578b\uff0c\u4e70\u5a92\u4f53\u4e5f\u4e0d\u7b49\u4e8e\u5b8c\u6210\u8425\u9500\u3002<\/p><p>\u56db\u4e2a\u94b1\u5305\u8fd8\u6709\u4e00\u4e2a\u5bb9\u6613\u6f0f\u6389\u7684\u987a\u5e8f\uff1a\u627f\u63a5\u9762\u901a\u5e38\u8981\u5148\u4e8e\u89e6\u8fbe\u9762\u3002\u670d\u52a1\u9875\u8bb2\u4e0d\u6e05\u5bf9\u8c61\u3001\u4ea4\u4ed8\u65b9\u5f0f\u548c\u56de\u5e94\u65f6\u95f4\uff0c\u8ffd\u52a0\u63a8\u5e7f\u53ea\u4f1a\u590d\u5236\u540c\u4e00\u4e2a\u7591\u95ee\uff1b\u4e00\u6b21\u7f51\u7ad9\u4fee\u6b63\uff0c\u5374\u53ef\u80fd\u540c\u65f6\u6539\u5584\u81ea\u7136\u3001\u4ed8\u8d39\u548c\u8f6c\u4ecb\u7ecd\u8bbf\u95ee\u3002<\/p><p>AI \u5de5\u5177\u8fd8\u6709\u201c\u770b\u4e0d\u89c1\u7684\u94b1\u5305\u201d\uff1a\u8d44\u6599\u6574\u7406\u3001\u6743\u9650\u3001\u9690\u79c1\u5ba1\u67e5\u3001\u4eba\u5de5\u590d\u6838\u548c\u5458\u5de5\u5b66\u4e60\u65f6\u95f4\u3002HKPC \u7814\u7a76\u628a\u4eba\u624d\u3001\u6570\u636e\u9690\u79c1\uff0f\u5b89\u5168\u548c\u73b0\u6709\u7cfb\u7edf\u6574\u5408\u4f5c\u4e3a\u843d\u5730\u969c\u788d\uff1b\u4e70\u6708\u8d39\u5de5\u5177\u5e76\u4e0d\u4f1a\u8ba9\u8fd9\u4e9b\u6210\u672c\u6d88\u5931\u3002<\/p><\/section>\n<section id=\"bands\"><p class=\"lkb-section-no\">05 \/ \u4e09\u79cd\u8d77\u6b65\u76d8<\/p><h2>\u4e0d\u8981\u7167\u6284\u767e\u5206\u6bd4\uff0c\u8981\u5b8c\u6210\u4e00\u6b21\u5b66\u4e60\u5faa\u73af<\/h2><div class=\"lkb-point-grid\"><div><span>HK$8k\u201315k \/ \u6708<\/span><h3>\u9a8c\u8bc1\u76d8<\/h3><p>\u53ea\u9009\u4e00\u4e2a\u53d7\u4f17\u3001\u4e00\u4e2a\u9ad8\u4ee3\u4ef7\u95ee\u9898\u548c\u4e00\u4e2a\u4e3b\u8981\u6e20\u9053\u3002\u76ee\u6807\u662f\u786e\u8ba4\u4fe1\u606f\u548c\u54a8\u8be2\u8d28\u91cf\u3002<\/p><\/div><div><span>HK$20k\u201350k \/ \u6708<\/span><h3>\u589e\u957f\u76d8<\/h3><p>\u53ef\u540c\u65f6\u5904\u7406\u5a92\u4f53\u3001\u7f51\u7ad9\u3001\u5185\u5bb9\u548c\u8ffd\u8e2a\uff0c\u4f46\u4ecd\u8981\u628a\u591a\u6570\u8d44\u6e90\u96c6\u4e2d\u4e8e\u4e00\u4e2a\u4e3b\u6218\u573a\u3002<\/p><\/div><div><span>HK$60k+ \/ \u6708<\/span><h3>\u7cfb\u7edf\u76d8<\/h3><p>\u9002\u5408\u5df2\u6709\u7a33\u5b9a\u9500\u552e\u6d41\u7a0b\u3001\u8db3\u591f\u6bdb\u5229\u548c\u4ea4\u4ed8\u5bb9\u91cf\u7684\u4f01\u4e1a\u3002<\/p><\/div><\/div><p>\u8fd9\u4e9b\u4e0d\u662f\u5e02\u573a\u62a5\u4ef7\u6216\u7ed3\u679c\u4fdd\u8bc1\uff0c\u53ea\u662f\u51b3\u7b56\u6a21\u5f0f\u3002\u4f4e\u4e8e\u4efb\u4f55\u533a\u95f4\u4e5f\u80fd\u5f00\u59cb\uff0c\u524d\u63d0\u662f\u7f29\u5c0f\u8303\u56f4\uff1b\u9884\u7b97\u8d8a\u5c0f\uff0c\u8d8a\u4e0d\u80fd\u5047\u88c5\u540c\u65f6\u7ecf\u8425\u6240\u6709\u6e20\u9053\u3002<\/p><p>\u9a8c\u8bc1\u76d8\u7684\u5b9a\u4e49\u4e0d\u662f\u91d1\u989d\uff0c\u800c\u662f\u5b8c\u6210\u4e00\u6b21\u5b66\u4e60\u5faa\u73af\uff1a\u6709\u6e05\u6670\u5047\u8bbe\u3001\u53ef\u8ffd\u8e2a\u8054\u7cfb\u3001\u5408\u683c\u6807\u51c6\u548c\u505c\u624b\u7ebf\u3002\u589e\u957f\u76d8\u8981\u8bc1\u660e\u9500\u552e\u548c\u4ea4\u4ed8\u63a5\u5f97\u4f4f\u65b0\u9700\u6c42\uff0c\u5426\u5219\u66f4\u5927\u9884\u7b97\u53ea\u4f1a\u62c9\u957f\u7b49\u5f85\u540d\u5355\u3002\u7cfb\u7edf\u76d8\u8fd8\u9700\u8981\u6570\u636e\u8d1f\u8d23\u4eba\uff0c\u5426\u5219\u8de8\u6e20\u9053\u62a5\u544a\u53ea\u4f1a\u53d8\u6210\u4e92\u76f8\u77db\u76fe\u7684\u6570\u5b57\u3002<\/p><p>\u8fd9\u4e9b\u533a\u95f4\u4e0d\u662f\u5e02\u573a\u4ef7\u76ee\u8868\u3002\u5982\u679c\u4f01\u4e1a\u53ea\u9002\u5408\u6295 HK$5,000\uff0c\u5c31\u628a\u8303\u56f4\u7f29\u5230\u4e00\u4e2a\u670d\u52a1\u3001\u4e00\u4e2a\u5730\u533a\u548c\u4e00\u4e2a\u95ee\u9898\uff1b\u5982\u679c\u80fd\u6295 HK<section id=\"bands\"><p class=\"lkb-section-no\">05 \/ \u4e09\u79cd\u8d77\u6b65\u76d8<\/p><h2>\u4e0d\u8981\u7167\u6284\u767e\u5206\u6bd4\uff0c\u8981\u5b8c\u6210\u4e00\u6b21\u5b66\u4e60\u5faa\u73af<\/h2><div class=\"lkb-point-grid\"><div><span>HK$8k\u201315k \/ \u6708<\/span><h3>\u9a8c\u8bc1\u76d8<\/h3><p>\u53ea\u9009\u4e00\u4e2a\u53d7\u4f17\u3001\u4e00\u4e2a\u9ad8\u4ee3\u4ef7\u95ee\u9898\u548c\u4e00\u4e2a\u4e3b\u8981\u6e20\u9053\u3002\u76ee\u6807\u662f\u786e\u8ba4\u4fe1\u606f\u548c\u54a8\u8be2\u8d28\u91cf\u3002<\/p><\/div><div><span>HK$20k\u201350k \/ \u6708<\/span><h3>\u589e\u957f\u76d8<\/h3><p>\u53ef\u540c\u65f6\u5904\u7406\u5a92\u4f53\u3001\u7f51\u7ad9\u3001\u5185\u5bb9\u548c\u8ffd\u8e2a\uff0c\u4f46\u4ecd\u8981\u628a\u591a\u6570\u8d44\u6e90\u96c6\u4e2d\u4e8e\u4e00\u4e2a\u4e3b\u6218\u573a\u3002<\/p><\/div><div><span>HK$60k+ \/ \u6708<\/span><h3>\u7cfb\u7edf\u76d8<\/h3><p>\u9002\u5408\u5df2\u6709\u7a33\u5b9a\u9500\u552e\u6d41\u7a0b\u3001\u8db3\u591f\u6bdb\u5229\u548c\u4ea4\u4ed8\u5bb9\u91cf\u7684\u4f01\u4e1a\u3002<\/p><\/div><\/div><p>\u8fd9\u4e9b\u4e0d\u662f\u5e02\u573a\u62a5\u4ef7\u6216\u7ed3\u679c\u4fdd\u8bc1\uff0c\u53ea\u662f\u51b3\u7b56\u6a21\u5f0f\u3002\u4f4e\u4e8e\u4efb\u4f55\u533a\u95f4\u4e5f\u80fd\u5f00\u59cb\uff0c\u524d\u63d0\u662f\u7f29\u5c0f\u8303\u56f4\uff1b\u9884\u7b97\u8d8a\u5c0f\uff0c\u8d8a\u4e0d\u80fd\u5047\u88c5\u540c\u65f6\u7ecf\u8425\u6240\u6709\u6e20\u9053\u3002<\/p>00,000\uff0c\u4e5f\u4e0d\u8981\u81ea\u52a8\u8986\u76d6\u6240\u6709\u884c\u4e1a\u3002\u653e\u5927\u524d\uff0c\u5148\u786e\u8ba4\u5047\u8bbe\u653e\u5927\u540e\u4ecd\u7136\u6210\u7acb\u3002<\/p><\/section>\n<section id=\"stop-rule\"><p class=\"lkb-section-no\">06 \/ \u505c\u624b\u89c4\u5219<\/p><h2>\u6210\u719f\u9884\u7b97\u5fc5\u987b\u9884\u5148\u5199\u4e0b\u4f55\u65f6\u505c\u6b62<\/h2><p>\u5f00\u59cb\u524d\u5199\u4e0b\u4e09\u6761\u7ebf\uff1a\u82b1\u5230\u591a\u5c11\u4ecd\u65e0\u4fe1\u53f7\u5c31\u505c\uff1b\u51fa\u73b0\u4ec0\u4e48\u8bc1\u636e\u624d\u52a0\u7801\uff1b\u516c\u53f8\u6bcf\u6708\u6700\u591a\u80fd\u5904\u7406\u591a\u5c11\u5408\u683c\u54a8\u8be2\u3002<\/p><p>\u6700\u5371\u9669\u7684\u4e0d\u662f\u6d4b\u8bd5\u5931\u8d25\uff0c\u800c\u662f\u6ca1\u6709\u5224\u65ad\u95e8\u69db\uff0c\u4e8e\u662f\u6bcf\u4e2a\u6708\u7528\u201c\u518d\u8bd5\u4e00\u9635\u201d\u5ef6\u957f\u4e00\u9879\u6ca1\u6709\u5b66\u4e60\u7684\u652f\u51fa\u3002<\/p><p>\u9884\u7b97\u7684\u76ee\u7684\u4e0d\u662f\u8bc1\u660e\u56e2\u961f\u6709\u505a\u8425\u9500\u3002\u5b83\u5e94\u8be5\u8d2d\u4e70\u4e00\u4e2a\u53ef\u9a8c\u8bc1\u7684\u5546\u4e1a\u5047\u8bbe\uff0c\u8ba9\u4e0b\u4e00\u7b14\u94b1\u6bd4\u4e0a\u4e00\u7b14\u66f4\u806a\u660e\u3002<\/p><p>\u6bcf\u6708\u590d\u76d8\u65f6\uff0c\u628a\u652f\u51fa\u5206\u6210\u4e09\u680f\uff1a\u4e70\u5230\u7684\u6ce8\u610f\u529b\u3001\u4e70\u5230\u7684\u5e02\u573a\u4fe1\u53f7\u3001\u5df2\u7ecf\u53d8\u6210\u7684\u6536\u5165\u3002\u7b2c\u4e00\u680f\u5f88\u5bb9\u6613\u589e\u52a0\uff0c\u7b2c\u4e8c\u680f\u8981\u9760\u8d28\u91cf\u6807\u8bb0\u624d\u80fd\u770b\u89c1\uff0c\u7b2c\u4e09\u680f\u901a\u5e38\u6ede\u540e\u3002\u5206\u5f00\u4e09\u680f\uff0c\u56e2\u961f\u5c31\u4e0d\u4f1a\u7528\u66dd\u5149\u66ff\u4ee3\u5b66\u4e60\u3001\u7528\u5b66\u4e60\u66ff\u4ee3\u73b0\u91d1\u3002<\/p><p>\u6210\u719f\u7684\u505c\u624b\u89c4\u5219\u8fd8\u5305\u62ec\u201c\u4e0d\u52a0\u7801\u201d\uff1a\u5982\u679c\u5408\u683c\u54a8\u8be2\u5df2\u7ecf\u8d85\u8fc7\u56e2\u961f\u5904\u7406\u80fd\u529b\uff0c\u5c31\u5148\u6539\u5584\u7b5b\u9009\u548c\u4ea4\u4ed8\uff0c\u4e0d\u8981\u628a\u6210\u529f\u5f53\u7406\u7531\u7ee7\u7eed\u8d2d\u4e70\u9700\u6c42\u3002\u9884\u7b97\u662f\u5bf9\u5047\u8bbe\u7684\u9009\u62e9\u6743\uff0c\u4e0d\u662f\u5411\u5e02\u573a\u8bc1\u660e\u4f01\u4e1a\u5f88\u79ef\u6781\u7684\u5fbd\u7ae0\u3002<\/p><\/section><section id=\"sources\" class=\"lkb-sources\"><p class=\"lkb-section-no\">\u8d44\u6599\u6ce8\u91ca<\/p><h2>\u8d44\u6599\u6ce8\u91ca<\/h2><ol><li><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities\" target=\"_blank\" rel=\"noopener\">Gartner 2026 CMO Spend Survey<\/a><\/li><li><a href=\"https:\/\/www.qbe.com\/hk\/en\/newsroom\/press-releases\/qbe-hong-kong-sme-survey-results-business-outlook-2025\" target=\"_blank\" rel=\"noopener\">QBE Hong Kong SME Survey 2025<\/a><\/li><li><a href=\"https:\/\/www.hkpc.org\/en\/about-us\/media-centre\/press-releases\/2025\/ai-readiness-in-workplace-survey-2025\" target=\"_blank\" rel=\"noopener\">HKPC AI Readiness in Workplace Survey 2025<\/a><\/li><li><a href=\"https:\/\/support.google.com\/analytics\/answer\/9356034?hl=en\" target=\"_blank\" rel=\"noopener\">Google Analytics: key events and conversions<\/a><\/li><\/ol><p class=\"lkb-source-note\">\u6570\u636e\u4ec5\u53cd\u6620\u6240\u5f15\u7528\u7684\u6837\u672c\u6216\u6848\u4f8b\uff0c\u4e0d\u4ee3\u8868\u6240\u6709\u9999\u6e2f\u4f01\u4e1a\u90fd\u4f1a\u53d6\u5f97\u76f8\u540c\u7ed3\u679c\u3002<\/p><\/section><\/article><\/div><footer class=\"lkb-end\"><div class=\"lkb-wrap\"><strong>\u53ea\u6709\u7ed3\u8bba\uff0c\u6ca1\u6709\u63a8\u9500\u3002<\/strong><p>\u4e00\u7bc7\u6709\u7528\u7684\u5546\u4e1a\u6587\u7ae0\uff0c\u5373\u4f7f\u6ca1\u6709\u5e26\u6765\u8d2d\u4e70\uff0c\u4e5f\u5e94\u8be5\u8ba9\u8bfb\u8005\u4f5c\u51fa\u66f4\u597d\u7684\u51b3\u5b9a\u3002<\/p><\/div><\/footer><\/main><script id=\"locke-owner-blog-script\">(function(){'use strict';var root=document.querySelector('[data-lkb-article]');if(!root)return;var bar=root.querySelector('[data-lkb-progress]');var sections=[].slice.call(root.querySelectorAll('.lkb-prose>section[id]'));var links=[].slice.call(root.querySelectorAll('.lkb-toc a'));function 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