{"id":15658,"date":"2026-09-16T09:56:43","date_gmt":"2026-09-16T01:56:43","guid":{"rendered":"https:\/\/lockelee.hk\/?p=15658"},"modified":"2026-09-16T10:22:07","modified_gmt":"2026-09-16T02:22:07","slug":"image-seo-hong-kong","status":"publish","type":"post","link":"https:\/\/lockelee.hk\/zh-cn\/seo\/image-seo-hong-kong\/","title":{"rendered":"\u56fe\u7247 SEO \u5b9e\u6218\uff5c\u9999\u6e2f\u7f51\u7ad9\u5982\u4f55\u4f18\u5316\u56fe\u7247\u3001ALT \u6587\u5b57\u3001\u901f\u5ea6\u4e0e\u641c\u7d22\u66dd\u5149"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15658\" class=\"elementor elementor-15658 elementor-15656\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-astraen e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"astraen\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div 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summary{display:flex;justify-content:space-between;padding:19px 0;cursor:pointer;list-style:none;font-weight:800}.lkb-mobile-toc summary::-webkit-details-marker{display:none}.lkb-mobile-toc nav{display:grid;padding-bottom:16px}.lkb-mobile-toc a{padding:8px 0;color:#586158;text-decoration:none;font-size:13px}.lkb-prose>section{margin-bottom:56px;padding-bottom:56px}.lkb h2{font-size:35px}.lkb-prose p,.lkb-prose li{font-size:17px}.lkb blockquote{font-size:21px}.lkb-answer-box{padding:22px}.lkb-answer-box strong{font-size:19px}.lkb-number-list li{grid-template-columns:1fr;gap:7px;padding-left:39px}.lkb-point-grid{grid-template-columns:1fr}.admin-bar .lkb-progress{top:46px}}\n\n.lkb-figure{margin:42px 0 48px}.lkb-figure img{display:block;width:100%;height:auto;max-height:620px;object-fit:cover;border:1px solid #c8c8bd;background:#e9e5d9}.lkb-figure figcaption{margin-top:11px;color:#687069;font-size:12px;line-height:1.6}.lkb-figure figcaption a{text-underline-offset:3px}.lkb-sources h3{margin-top:38px}.lkb-photo-credits{font-size:14px!important}.lkb-prose cite{font-size:13px;color:#667067;font-style:normal;font-weight:550}\n\n.lkb-code{margin:30px 0;padding:22px 24px;overflow:auto;background:#202a24;color:#dce7d2;border-left:4px solid var(--lime);font:13px\/1.75 ui-monospace,SFMono-Regular,Menlo,monospace;white-space:pre}.lkb-code code{font:inherit}.lkb-prose .lkb-mini-label{margin:26px 0 10px;color:#657064;font:800 10px\/1.2 ui-monospace,monospace;letter-spacing:.12em;text-transform:uppercase}.lkb-prose .lkb-tiny{font-size:14px;line-height:1.7;color:#657064}\n<\/style><main class=\"lkb\" data-lkb-article><div class=\"lkb-progress\" aria-hidden=\"true\"><span data-lkb-progress><\/span><\/div><header class=\"lkb-hero\"><div class=\"lkb-wrap\"><a class=\"lkb-back\" href=\"\/zh-cn\/seo\/\"><svg class=\"lkb-icon\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M19 12H5M11 6l-6 6 6 6\"\/><\/svg>\u8fd4\u56de SEO<\/a><div class=\"lkb-hero-grid\"><div><p class=\"lkb-kicker\">SEO \/ \u56fe\u7247 SEO \u6307\u5357<\/p><h1>\u56fe\u7247 SEO \u5b9e\u6218\uff5c\u9999\u6e2f\u7f51\u7ad9\u5982\u4f55\u4f18\u5316\u56fe\u7247\u3001ALT \u6587\u5b57\u3001\u901f\u5ea6\u4e0e\u641c\u7d22\u66dd\u5149<\/h1><p class=\"lkb-dek\">\u4f60\u7684\u6f02\u4eae\u7167\u7247\u53ef\u80fd\u5f88\u6709\u7528\uff0c\u4e5f\u53ef\u80fd\u5b8c\u5168\u9690\u5f62\u3002\u8fd9\u4efd\u9999\u6e2f\u5b9e\u6218\u6307\u5357\uff0c\u9010\u9879\u8bb2\u6e05\u695a\u56fe\u7247\u5982\u4f55\u5bb9\u6613\u88ab\u627e\u5230\u3001\u7406\u89e3\u3001\u5feb\u901f\u52a0\u8f7d\uff0c\u5e76\u6b63\u786e\u6807\u6ce8 \u7f72\u540d\u3002<\/p><div class=\"lkb-byline\"><span class=\"lkb-mark\">LL<\/span><span><strong>Locke Lee<\/strong><small>2026.09.16<\/small><\/span><span class=\"lkb-date\"><small>24 \u5206\u949f\u9605\u8bfb<\/small><\/span><\/div><\/div><div class=\"lkb-signal\" aria-hidden=\"true\">\u25cf<\/div><\/div><\/div><\/header><div class=\"lkb-shell lkb-wrap\"><aside class=\"lkb-toc\"><p>\u6587\u7ae0\u76ee\u5f55<\/p><nav><a href=\"#1\">\u7167\u7247\u5df2\u7ecf\u5b58\u5728\uff0c\u4f46 Google \u672a\u5fc5\u627e\u5f97\u5230\u3002<\/a><a href=\"#2\">Google \u770b\u5f97\u5230\u4ec0\u4e48\uff0c\u770b\u4e0d\u5230\u4ec0\u4e48\uff1f<\/a><a href=\"#3\">\u6587\u4ef6\u540d\u3001\u683c\u5f0f\u3001\u5bb9\u91cf\uff1a\u4e09\u89d2\u5173\u7cfb\u8981\u5e73\u8861<\/a><a href=\"#4\">ALT \u4e0d\u662f\u5173\u952e\u8bcd\u5783\u573e\u6876<\/a><a href=\"#5\">\u901f\u5ea6\uff1a\u4e0d\u8981\u7b49\u56fe\u7247\u5230\u4e86\u624d\u642c\u597d\u5bb6\u5177<\/a><a href=\"#6\">\u9999\u6e2f\u4e09\u8bed\u8a00\u7f51\u7ad9\u7684\u56fe\u7247 SEO \u96be\u9898<\/a><a href=\"#7\">\u7535\u5546\u3001\u4f5c\u54c1\u96c6\u3001\u672c\u5730\u5e97\u94fa\uff1a\u6574\u7406\u6b63\u786e\u7684\u8bc1\u636e<\/a><a href=\"#8\">30 \u5206\u949f\u56fe\u7247 SEO \u68c0\u67e5\uff1a\u5b9e\u9645\u505a\u6cd5<\/a><a href=\"#9\">90 \u5929\u8ba1\u5212\uff1a\u4e0d\u7528\u9a6c\u4e0a\u5927\u88c5\u4fee\u7f51\u7ad9<\/a><a href=\"#10\">FAQ\uff1a\u56fe\u7247 SEO \u7ecf\u5e38\u88ab\u95ee\u7684\u95ee\u9898<\/a><\/nav><\/aside><article class=\"lkb-prose\"><div class=\"lkb-mobile-toc\"><details><summary>\u6587\u7ae0\u76ee\u5f55<span>\uff0b<\/span><\/summary><nav><a href=\"#1\">\u7167\u7247\u5df2\u7ecf\u5b58\u5728\uff0c\u4f46 Google \u672a\u5fc5\u627e\u5f97\u5230\u3002<\/a><a href=\"#2\">Google \u770b\u5f97\u5230\u4ec0\u4e48\uff0c\u770b\u4e0d\u5230\u4ec0\u4e48\uff1f<\/a><a href=\"#3\">\u6587\u4ef6\u540d\u3001\u683c\u5f0f\u3001\u5bb9\u91cf\uff1a\u4e09\u89d2\u5173\u7cfb\u8981\u5e73\u8861<\/a><a href=\"#4\">ALT \u4e0d\u662f\u5173\u952e\u8bcd\u5783\u573e\u6876<\/a><a href=\"#5\">\u901f\u5ea6\uff1a\u4e0d\u8981\u7b49\u56fe\u7247\u5230\u4e86\u624d\u642c\u597d\u5bb6\u5177<\/a><a href=\"#6\">\u9999\u6e2f\u4e09\u8bed\u8a00\u7f51\u7ad9\u7684\u56fe\u7247 SEO \u96be\u9898<\/a><a href=\"#7\">\u7535\u5546\u3001\u4f5c\u54c1\u96c6\u3001\u672c\u5730\u5e97\u94fa\uff1a\u6574\u7406\u6b63\u786e\u7684\u8bc1\u636e<\/a><a href=\"#8\">30 \u5206\u949f\u56fe\u7247 SEO \u68c0\u67e5\uff1a\u5b9e\u9645\u505a\u6cd5<\/a><a href=\"#9\">90 \u5929\u8ba1\u5212\uff1a\u4e0d\u7528\u9a6c\u4e0a\u5927\u88c5\u4fee\u7f51\u7ad9<\/a><a href=\"#10\">FAQ\uff1a\u56fe\u7247 SEO \u7ecf\u5e38\u88ab\u95ee\u7684\u95ee\u9898<\/a><\/nav><\/details><\/div><section id=\"1\"><p class=\"lkb-section-no\">01 \/ SEO<\/p><h2>\u7167\u7247\u5df2\u7ecf\u5b58\u5728\uff0c\u4f46 Google \u672a\u5fc5\u627e\u5f97\u5230\u3002<\/h2><div class=\"lkb-answer-box\"><strong>\u56fe\u7247 SEO \u662f\u4e00\u5957\u8ba9\u89c6\u89c9\u8d44\u4ea7\u66f4\u5bb9\u6613\u88ab\u53d1\u73b0\u3001\u7406\u89e3\u3001\u5feb\u901f\u52a0\u8f7d\uff0c\u5e76\u4e14\u771f\u6b63\u670d\u52a1\u4e8e\u9875\u9762\u7684\u505a\u6cd5\u3002\u4e0d\u662f\u628a\u6240\u6709\u6587\u4ef6\u540d\u6539\u6210 image-seo-best-image-final-final.jpg \u5c31\u7b97\u5b8c\u6210\u3002<\/strong><\/div><p>\u4e00\u5f20\u597d\u7167\u7247\u53ef\u4ee5\u505a\u5f88\u591a\u4e8b\uff1a\u5c55\u793a\u4e0a\u73af\u5e97\u94fa\u95e8\u9762\u7684\u989c\u8272\uff0c\u8bc1\u660e\u4ea7\u54c1\u62ff\u5728\u624b\u91cc\u662f\u4ec0\u4e48\u6837\u5b50\uff0c\u4e5f\u53ef\u4ee5\u5728\u8bfb\u8005\u8bfb\u5230\u6bb5\u843d\u524d\u5148\u8ba9\u5b66\u751f\u770b\u5230\u76f8\u673a\u5e94\u8be5\u600e\u6837\u6446\u3002\u4e0d\u8fc7\uff0c\u7f51\u4e0a\u6709\u4e0d\u5c11\u6f02\u4eae\u56fe\u7247\u5176\u5b9e\u62ab\u7740\u9690\u5f62\u6597\u7bf7\u2014\u2014\u85cf\u5728 CSS background \u91cc\uff0c\u6587\u4ef6\u540d\u662f\u4e00\u4e32\u76f8\u673a\u7f16\u53f7\uff0c\u6ca1\u6709 ALT\uff0c\u4e0a\u4f20\u540e\u8db3\u8db3 6MB\uff0c\u9875\u9762\u8fd8\u8981\u7b49\u5230\u5929\u8352\u5730\u8001\u624d\u7a33\u5b9a\u3002<\/p><p>\u8fd9\u5c31\u662f<strong>\u56fe\u7247 SEO<\/strong>\u7684\u6838\u5fc3\u3002\u4f60\u8981\u5e2e\u641c\u7d22\u7cfb\u7edf\u548c\u771f\u4eba\u56de\u7b54\u56db\u4e2a\u666e\u901a\u95ee\u9898\uff1a\u8fd9\u662f\u4ec0\u4e48\uff1f\u548c\u8fd9\u4e00\u9875\u6709\u5173\u5417\uff1f\u80fd\u4e0d\u80fd\u5feb\u70b9\u770b\u5230\uff1f\u6211\u6709\u6ca1\u6709\u6743\u4f7f\u7528\uff1f\u6f0f\u6389\u4e00\u4e2a\uff0c\u5bf9\u4e0a\u4f20\u7684\u4eba\u6765\u8bf4\u7167\u7247\u4ecd\u7136\u6f02\u4eae\uff0c\u4f46\u641c\u7d22\u4e16\u754c\u6ca1\u90a3\u4e48\u591a\u611f\u60c5\u3002<\/p><p>Google \u7684<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-images\" target=\"_blank\" rel=\"noopener\">\u56fe\u7247 SEO \u6307\u5357<\/a>\u63d0\u5230\uff0c\u7cfb\u7edf\u4f1a\u4ece\u56fe\u7247\u6240\u5728\u9875\u9762\u63d0\u53d6\u4fe1\u606f\uff0c\u5305\u62ec\u5468\u56f4\u6587\u5b57\u3001\u56fe\u7247\u8bf4\u660e\u3001\u6807\u9898 \u548c ALT\uff0c\u4e5f\u5efa\u8bae\u4f7f\u7528\u6807\u51c6 HTML \u56fe\u7247\u5143\u7d20\u3001\u652f\u6301\u7684\u683c\u5f0f\u548c \u56fe\u7247\u7f51\u7ad9\u5730\u56fe\u3002\u91cd\u70b9\u5f88\u6e05\u695a\uff1a\u662f \u4e0a\u4e0b\u6587 \u548c \u53ef\u8bbf\u95ee\u6027\uff0c\u4e0d\u662f\u5f80\u5173\u952e\u8bcd\u4e0a\u6492\u91d1\u7c89\u3002<\/p><blockquote>\u201c\u7167\u7247\u662f\u9875\u9762\u610f\u4e49\u7684\u4e00\u90e8\u5206\uff0c\u4e0d\u662f\u6587\u7ae0\u5199\u5b8c\u4ee5\u540e\u624d\u8d34\u4e0a\u53bb\u7684\u8d34\u7eb8\u3002\u201d <cite>\u2014 \u56fe\u7247 SEO \u5b9e\u7528\u539f\u5219<\/cite><\/blockquote><figure class=\"lkb-figure\"><img fetchpriority=\"high\" src=\"https:\/\/www.owlhk.org\/img\/work\/1500008\/01.jpg\" data-local-asset=\"assets\/01-hong-kong-wildlife-fieldwork.jpg\" alt=\"\u9999\u6e2f\u91ce\u5916\u6d3b\u52a8\u4e2d\uff0c\u5b66\u751f\u548c\u5bfc\u5e08\u7528\u76f8\u673a\u62cd\u6444\u8774\u8776\u7684\u771f\u5b9e\u7167\u7247\" width=\"1920\" height=\"1280\" loading=\"eager\" decoding=\"async\"><figcaption>\u6765\u81ea <a href=\"https:\/\/www.owlhk.org\/en\/tertiary-school-education\/1500008\/Wildlife%2BVideography%2BEducation%2BProgramme+-+Wildlife%2BFilmmaking%2BWorkshop\" target=\"_blank\" rel=\"noopener\">Outdoor Wildlife Learning Hong Kong<\/a> \u7684\u9999\u6e2f\u91ce\u5916\u6444\u5f71\u6d3b\u52a8\u771f\u5b9e\u7167\u7247\u3002\u53ea\u4f5c\u5f71\u50cf\u5236\u4f5c\u793a\u4f8b\uff0c\u5e76\u4e0d\u8868\u793a\u56fe\u7247\u4e3b\u9898\u5c31\u662f\u672c\u6587\uff1b\u6b63\u5f0f\u53d1\u5e03\u524d\u8bf7\u786e\u8ba4\u518d\u7528\u6743\u9650\u3002<\/figcaption><\/figure><div class=\"lkb-note\"><strong>\u4e00\u53e5\u8bdd\u7248\u672c<\/strong><p>\u91cd\u8981\u56fe\u7247\u8981\u6709\u7a33\u5b9a URL\u3001\u5408\u7406\u6587\u4ef6\u540d\u3001\u597d\u7528 ALT\u3001\u6b63\u786e\u5c3a\u5bf8\u3001\u5408\u9002\u683c\u5f0f\u3001\u76f8\u5173\u6587\u5b57\uff0c\u4ee5\u53ca\u4e0d\u4f1a\u62d6\u6162\u9996\u5c4f\u7684\u52a0\u8f7d\u7b56\u7565\u3002\u7136\u540e\u91cf\u7ed3\u679c\u3002\u5c31\u662f\u8fd9\u6837\uff0c\u4e0d\u7528\u70e7\u9999\u3002<\/p><\/div><\/section><section id=\"2\"><p class=\"lkb-section-no\">02 \/ SEO<\/p><h2>Google \u770b\u5f97\u5230\u4ec0\u4e48\uff0c\u770b\u4e0d\u5230\u4ec0\u4e48\uff1f<\/h2><div class=\"lkb-answer-box\"><strong>Google \u53ef\u4ee5\u4ece\u666e\u901a HTML img \u5143\u7d20\u53d1\u73b0\u56fe\u7247\uff0c\u518d\u7ed3\u5408\u9875\u9762\u6587\u5b57\u548c \u56fe\u7247\u8d44\u6599 \u7406\u89e3\u5185\u5bb9\uff1bCSS \u80cc\u666f\u56fe\u7247 \u4e0d\u662f\u540c\u4e00\u56de\u4e8b\uff0c\u800c\u4e14\u4efb\u4f55 \u6807\u8bb0 \u90fd\u4e0d\u80fd\u4fdd\u8bc1\u56fe\u7247\u4e00\u5b9a\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u3002<\/strong><\/div><p>\u5148\u8bb2\u6700\u57fa\u672c\u7684\u5b9e\u73b0\u3002<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-images\" target=\"_blank\" rel=\"noopener\">Google \u5f53\u524d\u6587\u6863<\/a>\u8bf4\u660e\uff0c\u641c\u7d22\u722c\u866b \u53ef\u4ee5\u4ece <code>&lt;img&gt;<\/code> \u7684 <code>src<\/code> \u5c5e\u6027\u627e\u5230\u56fe\u7247\uff0c\u5305\u62ec\u653e\u5728 <code>&lt;picture&gt;<\/code> \u91cc\u7684 img\u3002\u81f3\u4e8e CSS \u80cc\u666f\u56fe\u7247\uff0cGoogle \u641c\u7d22 \u4e0d\u4f1a\u4ee5\u540c\u6837\u7684\u65b9\u5f0f\u628a\u5b83\u5f53\u4f5c \u56fe\u7247\u5185\u5bb9 \u53bb \u7f16\u5165\u7d22\u5f15\u3002\u6240\u4ee5\uff0c\u4ea7\u54c1\u7167\u7247\u5982\u679c\u662f\u91cd\u8981\u8bc1\u636e\uff0c\u4e0d\u8981\u53ea\u628a\u552f\u4e00\u4e00\u5f20\u56fe\u85cf\u5728 \u88c5\u9970\u7528\u6837\u5f0f\u8868 \u91cc\u3002<\/p><pre class=\"lkb-code\"><code>&lt;!-- \u5bb9\u6613\u88ab crawl \u7684\u5185\u5bb9\u56fe\u7247 --&gt;\n&lt;img src=&quot;tai-o-seafood-market.jpg&quot;\n     alt=&quot;\u9999\u6e2f\u5927\u6fb3\u8857\u5e02\u7684\u65b0\u9c9c\u6d77\u9c9c\u644a\u4f4d&quot;\n     width=&quot;1600&quot; height=&quot;1067&quot;&gt;\n\n&lt;!-- \u80cc\u666f\u56fe\uff1b\u4e0d\u8981\u7528\u5b83\u627f\u8f7d\u552f\u4e00\u91cd\u8981\u56fe\u7247 --&gt;\n&lt;div class=&quot;hero&quot; style=&quot;background-image:url(hero.jpg)&quot;&gt;&lt;\/div&gt;<\/code><\/pre><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u4fe1\u53f7<\/th><th>\u53ef\u4ee5\u8bf4\u660e\u4ec0\u4e48<\/th><th>\u5b9e\u9645\u505a\u6cd5<\/th><\/tr><\/thead><tbody><tr><td>src\uff0f\u7a33\u5b9a URL<\/td><td>\u56fe\u7247\u6587\u4ef6\u5728\u54ea\u91cc\uff0c\u4ee5\u53ca \u641c\u7d22\u722c\u866b \u80fd\u4e0d\u80fd\u62ff\u5230\u3002<\/td><td>\u4f7f\u7528\u957f\u671f\u7a33\u5b9a\u3001\u516c\u5f00\u7684 URL\uff0c\u907f\u514d\u6bcf\u6b21\u52a0\u8f7d\u90fd\u66f4\u6362\u7f51\u5740\u3002<\/td><\/tr><tr><td>ALT<\/td><td>\u56fe\u7247\u4e3b\u9898\u6216\u7528\u9014\uff0c\u4e5f\u7167\u987e\u65e0\u6cd5\u770b\u5230\u56fe\u7247\u7684\u8bfb\u8005\u3002<\/td><td>\u6309 \u4e0a\u4e0b\u6587 \u63cf\u8ff0\u91cd\u8981\u5185\u5bb9\uff1b\u88c5\u9970\u56fe\u7528\u7a7a\u767d ALT\u3002<\/td><\/tr><tr><td>\u9644\u8fd1\u6587\u5b57\u53ca \u56fe\u7247\u8bf4\u660e<\/td><td>\u56fe\u7247\u4e3a\u4ec0\u4e48\u51fa\u73b0\u5728\u8fd9\u4e00\u9875\uff0c\u8bfb\u8005\u5e94\u8be5\u6ce8\u610f\u4ec0\u4e48\u3002<\/td><td>\u628a\u56fe\u7247\u653e\u5728\u5b83\u8981\u8bc1\u660e\u6216\u8bf4\u660e\u7684\u6bb5\u843d\u9644\u8fd1\u3002<\/td><\/tr><tr><td>\u6587\u4ef6\u540d\u53ca \u6807\u9898<\/td><td>\u56fe\u7247\u4e3b\u9898\u7684\u989d\u5916\u7ebf\u7d22\u3002<\/td><td>\u7528\u63cf\u8ff0\u6027\u8bcd\u8bed\uff0c\u4e0d\u8981\u7528\u76f8\u673a\u4e71\u7801\u6216\u5173\u952e\u8bcd\u6e05\u5355\u3002<\/td><\/tr><tr><td>\u56fe\u7247\u7f51\u7ad9\u5730\u56fe<\/td><td>\u56fe\u7247\u7684\u53e6\u4e00\u6761 discovery \u8def\u5f84\u3002<\/td><td>\u56fe\u7247\u5e93\u5927\u3001\u52a8\u6001\u52a0\u8f7d\u591a\uff0c\u6216\u96be\u4ee5 \u6293\u53d6 \u65f6\u52a0\u5165\u3002<\/td><\/tr><\/tbody><\/table><\/div><p><a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/sitemaps\/image-sitemaps\" target=\"_blank\" rel=\"noopener\">\u56fe\u7247\u7f51\u7ad9\u5730\u56fe \u6587\u6863<\/a>\u8bf4\uff0c\u56fe\u7247\u7f51\u7ad9\u5730\u56fe \u53ef\u4ee5\u5e2e Google \u53d1\u73b0\u539f\u672c\u53ef\u80fd\u627e\u4e0d\u5230\u7684\u56fe\u7247\uff0c\u5c24\u5176\u662f\u5148\u901a\u8fc7 JavaScript \u8c03\u7528\u7684\u56fe\u7247\u3002\u4e0d\u8fc7\u5b83\u662f \u53d1\u73b0\u5de5\u5177\uff0c\u4e0d\u662f\u6392\u540d\u6309\u94ae\u3002\u5982\u679c\u56fe\u7247\u88ab \u6743\u9650\u963b\u6321\u3001\u85cf\u5728\u767b\u5f55\u540e\u9762\uff0c\u6216\u8005\u6240\u5c5e\u9875\u9762\u8584\u5230\u53ea\u6709\u51e0\u884c\u5b57\uff0c\u7f51\u7ad9\u5730\u56fe \u4e5f\u4e0d\u4f1a\u7a81\u7136\u53d8\u9b54\u6cd5\u3002<\/p><p>\u8fd8\u6709\u4e00\u4e2a\u5f88\u5bb9\u6613\u6f0f\u6389\u7684\u7ec6\u8282\uff1a\u56fe\u7247\u548c\u9875\u9762\u8981\u8bb2\u540c\u4e00\u4e2a\u6545\u4e8b\u3002\u6587\u4ef6\u53eb `best-hong-kong-coffee.jpg`\uff0c\u65c1\u8fb9\u6bb5\u843d\u5374\u5728\u8bb2\u955c\u5934\u7126\u8ddd\uff0c\u8fd9\u4e0d\u662f\u806a\u660e\uff0c\u662f\u6df7\u4e71\u3002\u641c\u7d22\u7cfb\u7edf\u6b63\u5728\u62fc\u4e00\u5f20\u4e00\u81f4\u7684\u9875\u9762\u56fe\u50cf\uff0c\u800c\u4f60\u7684\u6587\u4ef6\u540d\u5728\u65c1\u8fb9\u8bb2\u53e6\u4e00\u5957\u3002\u5c31\u6709\u70b9\u5c34\u5c2c\u3002<\/p><\/section><section id=\"3\"><p class=\"lkb-section-no\">03 \/ SEO<\/p><h2>\u6587\u4ef6\u540d\u3001\u683c\u5f0f\u3001\u5bb9\u91cf\uff1a\u4e09\u89d2\u5173\u7cfb\u8981\u5e73\u8861<\/h2><div class=\"lkb-answer-box\"><strong>\u597d\u7528\u7684\u56fe\u7247\u6587\u4ef6\u5e94\u8be5\u8bf4\u5f97\u51fa\u4e3b\u9898\uff0c\u4f7f\u7528\u53d7\u652f\u6301\u7684\u683c\u5f0f\uff0c\u800c\u4e14\u4e0d\u8981\u5927\u8fc7\u9875\u9762\u771f\u6b63\u9700\u8981\u7684\u5927\u5c0f\u3002\u683c\u5f0f\u4e0e\u538b\u7f29\u6309\u7528\u9014\u51b3\u5b9a\uff0c\u4e0d\u8981\u8ddf\u7740\u672c\u5468\u6d41\u884c\u7684\u6269\u5c55\u540d\u8d70\u3002<\/strong><\/div><p>\u6587\u4ef6\u540d\u5f88\u5c0f\uff0c\u4f46\u4e0d\u662f\u5b8c\u5168\u6ca1\u7528\u3002`IMG_4821.JPG`\u51e0\u4e4e\u6ca1\u6709\u544a\u8bc9 \u641c\u7d22\u722c\u866b \u4efb\u4f55\u4e1c\u897f\uff1b`north-point-chun-yeung-street-photographer.jpg`\u81f3\u5c11\u8bf4\u4e86\u4e3b\u9898\u3001\u5730\u70b9\u548c\u9875\u9762\u5173\u7cfb\u3002\u4fdd\u6301\u53ef\u8bfb\uff0c\u7528\u8fde\u5b57\u7b26\uff0c\u4e0d\u8981\u628a\u540c\u4e00\u4e2a\u5173\u952e\u8bcd\u91cd\u590d\u5341\u6b21\uff1b\u65e7 URL \u5982\u679c\u5df2\u7ecf\u6709 \u53cd\u5411\u94fe\u63a5 \u6216 \u56fe\u7247\u6d41\u91cf\uff0c\u66f4\u522b\u968f\u4fbf\u6539\u5b8c\u5c31\u4e0d\u7ba1\u3002<\/p><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u683c\u5f0f<\/th><th>\u9002\u5408\u7528\u5728<\/th><th>\u8981\u5c0f\u5fc3<\/th><\/tr><\/thead><tbody><tr><td>JPEG<\/td><td>\u989c\u8272\u591a\u3001\u6e10\u53d8\u591a\u3001\u7eb9\u7406\u591a\u7684\u7167\u7247\u3002<\/td><td>\u53cd\u590d\u91cd\u65b0\u4fdd\u5b58\u4f1a\u589e\u52a0\u538b\u7f29\u635f\u5931\uff1b\u6700\u597d\u4e00\u6b21 \u5bfc\u51fa \u5230\u5408\u9002\u8d28\u91cf\u3002<\/td><\/tr><tr><td>WebP<\/td><td>\u7167\u7247\u53ca\u56fe\u50cf\uff0c\u524d\u63d0\u662f \u6d4f\u89c8\u5668\uff0fCMS \u652f\u6301\u7a33\u5b9a\u3002<\/td><td>\u68c0\u67e5 \u5907\u7528\u7248\u672c \u548c\u771f\u6b63\u8f93\u51fa\uff0c\u6269\u5c55\u540d\u8981\u548c\u6587\u4ef6\u7c7b\u578b\u4e00\u81f4\u3002<\/td><\/tr><tr><td>AVIF<\/td><td>\u73b0\u4ee3 stack \u652f\u6301\uff0c\u800c\u4e14\u4f60\u6d4b\u8bd5\u8fc7\u753b\u8d28\u548c \u5907\u7528\u7248\u672c\u3002<\/td><td>\u8981\u6d4b\u8bd5 \u89e3\u7801\u3001\u5907\u7528\u7248\u672c \u548c\u7f16\u8f91\u6d41\u7a0b\uff1b\u5c0f\u4e0d\u4ee3\u8868\u4e00\u5b9a\u597d\u3002<\/td><\/tr><tr><td>PNG<\/td><td>\u900f\u660e\u56fe\u3001\u622a\u56fe\u3001\u8fb9\u7f18\u9700\u8981\u65e0\u635f\u7684\u7b80\u5355\u56fe\u5f62\u3002<\/td><td>\u7167\u7247\u7528 PNG\uff0c\u5bb9\u91cf\u53ef\u80fd\u91cd\u5f97\u50cf\u642c\u5bb6\u3002<\/td><\/tr><tr><td>SVG<\/td><td>Logo\u3001icon\u3001\u5411\u91cf\u56fe\u3002<\/td><td>\u4e0d\u8981\u4ee5\u4e3a\u628a\u7167\u7247\u5305\u8fdb inline SVG \u5c31\u81ea\u7136\u66f4\u5bb9\u6613\u88ab \u7f16\u5165\u7d22\u5f15\u3002<\/td><\/tr><\/tbody><\/table><\/div><p>Google \u5728<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-images\" target=\"_blank\" rel=\"noopener\">\u56fe\u7247\u6700\u4f73\u505a\u6cd5<\/a>\u4e2d\u5217\u51fa BMP\u3001GIF\u3001JPEG\u3001PNG\u3001WebP\u3001SVG \u548c AVIF \u7b49\u652f\u6301\u683c\u5f0f\u3002\u5b9e\u9645\u6307\u4ee4\u5f88\u6734\u7d20\uff1a\u6269\u5c55\u540d\u8981\u5bf9\u5e94\u6587\u4ef6\u7c7b\u578b\uff0c\u753b\u8d28\u8981\u591f\u7528\u3002\u592a\u5c0f\u592a\u7cca\u4e0d\u662f SEO \u80dc\u5229\uff1b\u592a\u5927\u592a\u6f02\u4eae\u4e5f\u4e0d\u662f UX \u80dc\u5229\u3002<\/p><pre class=\"lkb-code\"><code>\u4e4b\u524d\nIMG_4821.JPG\n\n\u4e4b\u540e\nhong-kong-night-photography-workshop.webp\n\n\u7b2c\u4e8c\u4e2a\u540d\u5b57\u6709\u63cf\u8ff0\u6027\uff0c\u4f46\u4e0d\u9700\u8981\u628a\u201c\u56fe\u7247 SEO\u201d\u91cd\u590d\u4e09\u6b21\u3002\n\u8ba9\u6587\u4ef6\u540d\u6b47\u4e00\u53e3\u6c14\u3002<\/code><\/pre><figure class=\"lkb-figure\"><img loading=\"lazy\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5a42ce2f6f4ca39862bf3f9e\/1514593534215-5H8U1RH9AGLYO6ONSJRR\/Morris.jpg\" data-local-asset=\"assets\/02-hong-kong-night-photography-workshop.webp\" alt=\"\u6444\u5f71\u5e08\u5728\u591c\u95f4\u6444\u5f71\u6d3b\u52a8\u4e2d\u53d6\u666f\u62cd\u6444\u9999\u6e2f\u9ec4\u660f\u57ce\u5e02\u666f\u89c2\u7684\u771f\u5b9e\u7167\u7247\" width=\"1543\" height=\"1221\" loading=\"lazy\" decoding=\"async\"><figcaption>\u6765\u81ea <a href=\"https:\/\/www.bokehworkshops.com\/\" target=\"_blank\" rel=\"noopener\">Bokeh Workshops<\/a> \u7684\u9999\u6e2f\u591c\u6444\u771f\u5b9e\u7167\u7247\u3002\u5199\u6587\u4ef6\u540d\u548c \u56fe\u7247\u8bf4\u660e \u65f6\uff0c\u5e94\u8be5\u63cf\u8ff0\u771f\u5b9e\u753b\u9762\uff0c\u4e0d\u8981\u786c\u52a0\u4e00\u4e2a\u8425\u9500 claim\u3002<\/figcaption><\/figure><div class=\"lkb-note\"><strong>\u4e00\u4e2a\u7ad9\u5f97\u4f4f\u811a\u7684\u538b\u7f29\u51b3\u5b9a<\/strong><p>\u539f\u59cb \u539f\u59cb\u6587\u4ef6 \u81ea\u5df1\u4fdd\u5b58\u597d\uff0c\u518d\u6309\u771f\u5b9e\u6700\u5927\u663e\u793a\u5c3a\u5bf8\u8f93\u51fa \u7f51\u9875\u7248\u672c\u3002\u6bd4\u8f83\u6587\u4ef6\u5bb9\u91cf\u3001\u624b\u673a\u6e05\u6670\u5ea6\u3001\u6587\u5b57\u53ef\u8bfb\u6027\u548c \u52a0\u8f7d\u8bb0\u5f55\u3002\u6ca1\u6709\u795e\u5947\u7684 \u753b\u8d28 \u6570\u5b57\uff0c\u53ea\u6709\u9002\u4e0d\u9002\u5408\u3002<\/p><\/div><\/section><section id=\"4\"><p class=\"lkb-section-no\">04 \/ SEO<\/p><h2>ALT \u4e0d\u662f\u5173\u952e\u8bcd\u5783\u573e\u6876<\/h2><div class=\"lkb-answer-box\"><strong>ALT \u8981\u5199\u7ed9\u770b\u4e0d\u5230\u56fe\u7247\u7684\u4eba\uff0c\u4e5f\u8981\u5e94\u4ed8\u56fe\u7247\u52a0\u8f7d\u5931\u8d25\u7684\u65f6\u523b\u3002\u63cf\u8ff0\u771f\u6b63\u91cd\u8981\u7684\u4e3b\u9898\u548c\u7528\u9014\uff0c\u4e0d\u8981\u53d8\u6210\u5173\u952e\u8bcd\u6717\u8bf5\u6bd4\u8d5b\u3002<\/strong><\/div><p>ALT \u6709\u4e24\u4efd\u5de5\u4f5c\uff0c\u4e92\u6709\u5173\u8054\u4f46\u4e0d\u5b8c\u5168\u76f8\u540c\uff1a\u65e0\u969c\u788d \u548c \u56fe\u7247\u7406\u89e3\u3002Google \u79f0 ALT \u662f\u63d0\u4f9b\u56fe\u7247 \u56fe\u7247\u8d44\u6599 \u6700\u91cd\u8981\u7684 \u5c5e\u6027\uff0c\u4e5f\u5f3a\u8c03\u5b83\u5bf9 \u8bfb\u5c4f\u8f6f\u4ef6 \u7528\u6237\u548c\u4f4e\u5e26\u5bbd\u8bfb\u8005\u6709\u7528\u3002\u4f18\u5148\u987a\u5e8f\u5f88\u6e05\u695a\uff1a\u5148\u5199\u5f97\u50cf\u4eba\u8bdd\uff0c\u518d\u60f3\u641c\u7d22\u3002<\/p><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u56fe\u7247\u60c5\u51b5<\/th><th>\u5f31 ALT<\/th><th>\u66f4\u597d ALT<\/th><\/tr><\/thead><tbody><tr><td>\u4ea7\u54c1\u56fe<\/td><td>\u978b\u6b3e running \u978b\u6b3e Nike sports \u978b\u6b3e Hong Kong<\/td><td>\u9ed1\u8272\u8d8a\u91ce\u8dd1\u978b\u653e\u5728\u6728\u51f3\u4e0a\uff0c\u978b\u8ddf\u6709\u4e00\u6761\u7ea2\u8272\u9970\u5e26<\/td><\/tr><tr><td>\u672c\u5730\u5e97\u94fa\u56fe<\/td><td>Hong Kong \u9910\u5385 SEO \u6700\u4f73 \u9910\u5385<\/td><td>\u5317\u89d2\u4e00\u95f4\u8336\u9910\u5385\u5185\uff0c\u5c0f\u684c\u4e0a\u653e\u7740\u4e24\u7897\u4e91\u541e\u9762<\/td><\/tr><tr><td>\u6559\u5b66 \u622a\u56fe<\/td><td>SEO \u56fe\u7247<\/td><td>WordPress \u5a92\u4f53\u9762\u677f \u663e\u793a WebP \u8f93\u51fa\u548c\u7a7a\u767d ALT \u680f\u4f4d<\/td><\/tr><tr><td>\u88c5\u9970\u7eb9\u7406<\/td><td>green leaves Hong Kong nature \u7167\u7247 \u56fe\u7247<\/td><td><\/td><\/tr><tr><td>\u56fe\u8868\uff0f\u56fe\u8868<\/td><td>\u56fe\u8868<\/td><td>\u957f\u6761\u56fe\u6bd4\u8f83 WebP \u8f6c\u6362\u524d\u540e\u56fe\u7247\u5bb9\u91cf\uff0c\u6570\u503c\u4ee5 KB \u6807\u793a<\/td><\/tr><\/tbody><\/table><\/div><p>\u7a7a\u767d\u683c\u662f\u6709\u610f\u7684\u3002\u88c5\u9970\u56fe\u4e00\u822c\u5e94\u8be5\u4f7f\u7528\u7a7a\u767d ALT\u2014\u2014<code>alt=<\/code>\u2014\u2014\u907f\u514d \u8f85\u52a9\u6280\u672f \u5f3a\u8feb\u4eba\u542c\u4e00\u6bb5\u5176\u5b9e\u6ca1\u6709\u5e2e\u52a9\u7684\u63cf\u8ff0\u3002\u6700\u597d\u4e0d\u8981\u5b8c\u5168\u6f0f\u6389 \u5c5e\u6027\uff1b\u7a7a\u767d ALT \u8868\u793a\u4f60\u662f\u523b\u610f\u4fdd\u6301\u5b89\u9759\u3002<\/p><pre class=\"lkb-code\"><code>&lt;!-- \u6709\u4fe1\u606f\u7684\u56fe\u7247 --&gt;\n&lt;img src=&quot;north-point-noodle-shop.jpg&quot;\n     alt=&quot;\u5317\u89d2\u4e00\u95f4\u8336\u9910\u5385\u5185\uff0c\u5c0f\u684c\u4e0a\u653e\u7740\u4e24\u7897\u4e91\u541e\u9762&quot;&gt;\n\n&lt;!-- \u88c5\u9970\u56fe --&gt;\n&lt;img src=&quot;paper-grain.svg&quot; alt=&quot;&quot;&gt;<\/code><\/pre><p>\u56fe\u7247\u8bf4\u660e \u53c8\u662f\u53e6\u4e00\u56de\u4e8b\u3002ALT \u662f\u8d34\u5728 \u56fe\u7247 \u5143\u7d20 \u4e0a\u7684\u77ed\u63cf\u8ff0\uff1b\u56fe\u7247\u8bf4\u660e \u662f\u8bfb\u8005\u770b\u5f97\u5230\u7684 \u7f16\u8f91 \u4e0a\u4e0b\u6587\u3002\u5982\u679c\u7167\u7247\u91cc\u6709\u503c\u5f97\u6ce8\u610f\u7684\u7ec6\u8282\u2014\u2014\u6e7f\u5730\u3001\u53d6\u666f\u89d2\u5ea6\u3001\u65e7\u5e97\u62db\u724c\u2014\u2014\u53ef\u4ee5\u653e\u8fdb \u56fe\u7247\u8bf4\u660e \u6216\u9644\u8fd1\u6bb5\u843d\u3002\u4e0d\u8981\u8ba9 ALT \u4e00\u4e2a\u4eba\u625b\u6574\u7bc7\u6587\u7ae0\uff0c\u5b83\u4f1a\u7d2f\u7684\u3002<\/p><p>\u590d\u6742\u56fe\u8868\u3001\u5730\u56fe\u548c \u56fe\u8868\uff0c\u77ed ALT \u53ef\u4ee5\u8bb2\u6e05\u695a\u5bf9\u8c61\u548c\u7ed3\u8bba\uff0c\u9875\u9762\u5219\u7528\u666e\u901a\u6587\u5b57\u63d0\u4f9b\u6570\u636e\u6216\u5b8c\u6574\u89e3\u91ca\u3002\u8bfb\u5c4f\u8f6f\u4ef6 \u7528\u6237\u4e0d\u5e94\u8be5\u9760\u51e0\u7c92 \u50cf\u7d20 \u731c\u8d8b\u52bf\uff1b\u641c\u7d22\u5f15\u64ce\u4e5f\u4e0d\u5e94\u8be5\u662f\u552f\u4e00\u670d\u52a1\u5bf9\u8c61\u3002<\/p><\/section><section id=\"5\"><p class=\"lkb-section-no\">05 \/ SEO<\/p><h2>\u901f\u5ea6\uff1a\u4e0d\u8981\u7b49\u56fe\u7247\u5230\u4e86\u624d\u642c\u597d\u5bb6\u5177<\/h2><div class=\"lkb-answer-box\"><strong>\u56fe\u7247\u6027\u80fd\u662f\u56fe\u7247 SEO \u7684\u4e00\u90e8\u5206\uff0c\u56e0\u4e3a\u5927\u56fe\u6216\u4e0d\u65ad\u79fb\u52a8\u7684\u9875\u9762\u4f1a\u4f24\u5bb3\u4f7f\u7528\u4f53\u9a8c\u3002\u9996\u5c4f\u91cd\u8981\u56fe\u4e0d\u8981\u4e71 \u5ef6\u8fdf\u52a0\u8f7d\uff1b\u771f\u6b63 \u9996\u5c4f\u4ee5\u4e0b \u7684\u56fe\u7247\u624d\u5ef6\u8fdf\u52a0\u8f7d\uff0c\u540c\u65f6\u544a\u8bc9 \u6d4f\u89c8\u5668 \u5c3a\u5bf8\u548c \u81ea\u9002\u5e94 \u9009\u62e9\u3002<\/strong><\/div><p>\u6700\u5feb\u7684\u56fe\u7247\uff0c\u5f80\u5f80\u662f\u4e0d\u9700\u8981\u53d1\u9001\u7684\u90a3\u5f20\u3002\u4e4b\u540e\u624d\u662f\u6309\u8bbe\u5907\u771f\u5b9e\u9700\u8981\u8f93\u51fa\u7684\u7248\u672c\u3002<a href=\"https:\/\/web.dev\/articles\/serve-responsive-images\" target=\"_blank\" rel=\"noopener\">web.dev \u81ea\u9002\u5e94 \u56fe\u7247 \u6307\u5357<\/a>\u63d0\u5230\uff0c\u7f51\u7ad9\u901a\u5e38\u4f1a\u51c6\u5907\u51e0\u4e2a\u56fe\u7247\u5c3a\u5bf8\uff0c\u8ba9 \u6d4f\u89c8\u5668 \u81ea\u5df1\u9009\u62e9\uff1b\u624b\u673a\u8bbf\u5ba2\u4e0d\u5e94\u8be5\u56e0\u4e3a CMS \u53ea\u6709\u4e00\u4e2a\u6587\u4ef6\uff0c\u5c31\u88ab\u9001\u4e0a\u4e00\u5f20 2400px \u684c\u9762\u7248 \u56fe\u3002<\/p><p>\u5982\u679c\u6bd4\u4f8b\u5df2\u77e5\uff0c\u5c31\u52a0 <code>width<\/code> \u548c <code>height<\/code>\uff0c\u6216\u8005\u7528 CSS \u9884\u7559\u6bd4\u4f8b\uff0c\u907f\u514d\u56fe\u7247\u5230\u8fbe\u65f6\u6574\u9875\u8df3\u4f4d\u3002<a href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/lighthouse-largest-contentful-paint\" target=\"_blank\" rel=\"noopener\">Chrome \u5173\u4e8e LCP \u7684\u6587\u6863<\/a>\u8bf4\u660e\uff0cLCP \u662f\u6700\u5927\u53ef\u89c1\u5185\u5bb9\u5143\u7d20\u5b8c\u6210 \u5448\u73b0 \u7684\u65f6\u95f4\uff1b\u56fe\u7247\u4e3b\u5bfc\u7684\u9875\u9762\uff0c\u9996\u5c4f\u4e3b\u56fe \u5f88\u591a\u65f6\u5019\u5c31\u662f\u8981\u5148\u7406\u89e3\u7684\u90a3\u4e00\u4e2a\u3002<\/p><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u505a\u6cd5<\/th><th>\u9002\u5408\u65f6\u673a<\/th><th>\u5e38\u89c1\u4e2d\u4f0f<\/th><\/tr><\/thead><tbody><tr><td>srcset + sizes<\/td><td>\u540c\u4e00\u5f20\u56fe\u8981\u914d\u5408\u4e0d\u540c \u89c6\u53e3 \u5bbd\u5ea6\u6216 \u50cf\u7d20\u5bc6\u5ea6\u3002<\/td><td>CSS \u7f29\u5c0f\u4e86\u5c31\u53eb \u81ea\u9002\u5e94\uff0c\u5b9e\u9645\u4e0a\u4ecd\u7136\u53ea\u4f20\u4e00\u5f20\u8d85\u5927\u56fe\u3002<\/td><\/tr><tr><td>width + height<\/td><td>\u53ea\u8981\u6bd4\u4f8b\u5df2\u77e5\uff0c\u57fa\u672c\u90fd\u5e94\u8be5\u505a\u3002<\/td><td>\u7b49 \u6d4f\u89c8\u5668 \u592a\u665a\u624d\u77e5\u9053\u5c3a\u5bf8\uff0c\u9020\u6210 \u7248\u9762\u8df3\u52a8\u3002<\/td><\/tr><tr><td>\u52a0\u8f7d=lazy<\/td><td>\u771f\u7684\u5728\u9996\u5c4f\u4e0b\u9762\uff0c\u521d\u6b21\u9605\u8bfb\u4e0d\u9700\u8981\u9a6c\u4e0a\u770b\u5230\u7684\u56fe\u7247\u3002<\/td><td>\u8fde \u9996\u5c4f\u4e3b\u56fe\uff0fLCP \u90fd \u5ef6\u8fdf\u52a0\u8f7d\uff0c\u8ba9\u7b2c\u4e00\u5f20\u91cd\u8981\u753b\u9762\u53d8\u6162\u3002<\/td><\/tr><tr><td>\u4f18\u5148\u52a0\u8f7d\uff0f\u9ed8\u8ba4<\/td><td>\u9996\u5c4f\u53ef\u89c1\u6216\u9875\u9762\u4e3b\u8981\u89c6\u89c9\u7684\u56fe\u7247\u3002<\/td><td>\u6bcf\u5f20\u56fe\u90fd \u4f18\u5148\u52a0\u8f7d\uff0c\u624b\u673a\u7f51\u7edc\u9a6c\u4e0a\u5835\u8f66\u3002<\/td><\/tr><tr><td>CDN\uff0f\u56fe\u7247\u8f6c\u6362<\/td><td>\u9700\u8981\u8fd1\u8ddd\u79bb \u4f20\u9001\u3001\u81ea\u52a8 \u8c03\u6574\u5c3a\u5bf8 \u6216 \u683c\u5f0f\u534f\u5546\u3002<\/td><td>CDN \u751f\u6210\u6a21\u7cca\u56fe\u6216\u4e0d\u7a33\u5b9a URL\uff0c\u4e4b\u540e\u5f88\u96be \u68c0\u67e5\u3002<\/td><\/tr><\/tbody><\/table><\/div><pre class=\"lkb-code\"><code>&lt;img src=&quot;hong-kong-market-960.webp&quot;\n     srcset=&quot;hong-kong-market-480.webp 480w,\n             hong-kong-market-960.webp 960w,\n             hong-kong-market-1600.webp 1600w&quot;\n     sizes=&quot;(max-width: 760px) 100vw, 760px&quot;\n     alt=&quot;\u9999\u6e2f\u4e00\u6761\u6302\u6ee1\u5f69\u8272\u906e\u68da\u7684\u7e41\u5fd9\u8857\u5e02\u901a\u9053&quot;\n     width=&quot;1600&quot; height=&quot;1067&quot;\n     loading=&quot;lazy&quot; decoding=&quot;async&quot;&gt;<\/code><\/pre><p>\u2018Lazy\u2019\u8fd9\u4e2a\u8bcd\u8981\u52a0\u4e00\u4e2a warning label\u3002<a href=\"https:\/\/web.dev\/articles\/browser-level-image-lazy-loading\" target=\"_blank\" rel=\"noopener\">web.dev \u6d4f\u89c8\u5668 \u5ef6\u8fdf\u52a0\u8f7d \u6587\u6863<\/a>\u5efa\u8bae\u5ef6\u8fdf\u52a0\u8f7d \u9996\u5c4f\u4ee5\u5916 \u56fe\u7247\uff0c\u4f46\u9996\u5c4f\u3001\u5c24\u5176\u662f LCP \u56fe\u7247\u5e94\u8be5\u65e9\u4e00\u70b9\u53ef\u7528\u3002\u5982\u679c CMS \u628a\u6240\u6709\u56fe\u7247\u4e00\u5200\u5207 \u5ef6\u8fdf\u52a0\u8f7d\uff0c\u5b83\u9700\u8981\u6709\u4eba\u597d\u597d\u8c08\u8c08\u3002<\/p><figure class=\"lkb-figure\"><img loading=\"lazy\" src=\"https:\/\/www.owlhk.org\/img\/work\/1500008\/03.jpg\" data-local-asset=\"assets\/03-hong-kong-photographer-student.jpg\" alt=\"\u5b66\u751f\u6444\u5f71\u8005\u5728\u9999\u6e2f\u7eff\u8272\u91ce\u5916\u73af\u5883\u4e2d\u624b\u6301\u76f8\u673a\u7684\u771f\u5b9e\u7167\u7247\" width=\"1920\" height=\"1280\" loading=\"lazy\" decoding=\"async\"><figcaption>\u6765\u81ea <a href=\"https:\/\/www.owlhk.org\/en\/tertiary-school-education\/1500008\/Wildlife%2BVideography%2BEducation%2BProgramme+-+Wildlife%2BFilmmaking%2BWorkshop\" target=\"_blank\" rel=\"noopener\">Outdoor Wildlife Learning Hong Kong<\/a> \u7684\u5b66\u751f\u6444\u5f71\u8005\u771f\u5b9e\u7167\u7247\u3002\u53ef\u7528\u6765\u5f15\u5165\u56fe\u7247 \u7248\u672c\u3001\u88c1\u5207 \u548c \u4e0a\u4e0b\u6587\uff0c\u4f46\u7167\u7247\u672c\u8eab\u4e0d\u662f \u6027\u80fd\u5ea6\u91cf\u3002<\/figcaption><\/figure><\/section><section id=\"6\"><p class=\"lkb-section-no\">06 \/ SEO<\/p><h2>\u9999\u6e2f\u4e09\u8bed\u8a00\u7f51\u7ad9\u7684\u56fe\u7247 SEO \u96be\u9898<\/h2><div class=\"lkb-answer-box\"><strong>\u9762\u5411\u9999\u6e2f\u8bfb\u8005\uff0c\u56fe\u7247 SEO \u540c\u65f6\u662f\u8bed\u8a00\u4e0e \u4e0a\u4e0b\u6587 \u5de5\u4f5c\uff1a\u7e41\u4f53\u4e2d\u6587\u3001\u82f1\u6587\u3001\u7b80\u4f53\u4e2d\u6587\u9875\u9762\u8981\u81ea\u7136\u5730\u63cf\u8ff0\u540c\u4e00\u4e2a\u89c6\u89c9\uff0c\u6280\u672f \u56fe\u7247\u8d44\u6599 \u8981\u4e00\u81f4\uff0c\u9875\u9762\u4e4b\u95f4\u4e5f\u8981\u6709\u6e05\u695a\u5173\u7cfb\u3002<\/strong><\/div><p>\u4e00\u5f20\u7167\u7247\u4e0d\u4f1a\u8bf4\u7ca4\u8bed\u3001\u82f1\u8bed\u6216\u666e\u901a\u8bdd\uff0c\u4f46\u5468\u56f4\u9875\u9762\u4f1a\u3002\u6362\u4e00\u4e2a\u8bcd\uff0c\u610f\u601d\u53ef\u80fd\u5c31\u4e0d\u540c\u3002\u2018\u8336\u5e97\u2019\u672a\u5fc5\u7b49\u4e8e\u300c\u8336\u8bb0\u300d\uff1b\u2018\u8857\u5e02\u2019\u53ef\u80fd\u51c6\u786e\uff0c\u5374\u672a\u5fc5\u6293\u5230\u300c\u8857\u5e02\u300d\u80cc\u540e\u7684\u672c\u5730\u641c\u7d22\u610f\u56fe\u3002\u5982\u679c\u9875\u9762\u662f\u5199\u7ed9\u9999\u6e2f\u4eba\u770b\u7684\uff0cALT \u548c \u56fe\u7247\u8bf4\u660e \u8981\u5199\u5230\u9999\u6e2f\u8bfb\u8005\u771f\u7684\u660e\u767d\uff0c\u4e0d\u662f\u9010\u5b57\u7ffb\u8bd1\u5230\u50cf\u9152\u5e97 \u5ba3\u4f20\u518c\u3002<\/p><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u9875\u9762<\/th><th>\u81ea\u7136 ALT<\/th><th>\u4e3a\u4ec0\u4e48\u8f83\u597d<\/th><\/tr><\/thead><tbody><tr><td>\u82f1\u6587<\/td><td>\u6444\u5f71\u5e08\u5728\u7e41\u5fd9\u7684\u9999\u6e2f\u8857\u9053\u53d6\u666f\u62cd\u6444\u7535\u8f66\u3002<\/td><td>\u7b80\u6d01\u3001\u5177\u4f53\uff0c\u82f1\u8bed\u8bfb\u8005\u4e00\u770b\u5c31\u660e\u767d\u3002<\/td><\/tr><tr><td>\u7e41\u9ad4\u4e2d\u6587\uff08\u9999\u6e2f\uff09<\/td><td>\u651d\u5f71\u5e2b\u55ba\u7e41\u5fd9\u5605\u9999\u6e2f\u8857\u982d\u53d6\u666f\uff0c\u5c0d\u4f4f\u4e00\u67b6\u96fb\u8eca\u3002<\/td><td>\u4f7f\u7528\u9999\u6e2f\u53e3\u8bed\u8282\u594f\uff0c\u8bb2\u6e05\u695a\u4eba\u7269\u52a8\u4f5c\u548c\u573a\u666f\u3002<\/td><\/tr><tr><td>\u7b80\u4f53\u4e2d\u6587<\/td><td>\u6444\u5f71\u5e08\u5728\u7e41\u5fd9\u7684\u9999\u6e2f\u8857\u5934\u53d6\u666f\uff0c\u5bf9\u7740\u4e00\u8f86\u7535\u8f66\u3002<\/td><td>\u5bf9\u7b80\u4f53\u4e2d\u6587\u8bfb\u8005\u81ea\u7136\uff0c\u4e0d\u786c\u6284\u82f1\u6587\u53e5\u5f0f\u3002<\/td><\/tr><\/tbody><\/table><\/div><p>\u4e09\u4e2a\u8bed\u8a00\u7248\u672c\u8981\u4fdd\u7559\u91cd\u8981\u89c6\u89c9\u4fe1\u606f\uff0c\u4f46\u4e0d\u5fc5\u9010\u5b57\u4e00\u6837\u3002Google \u7684 \u624b\u673a\u7248 \u6307\u5f15\u8981\u6c42 \u624b\u673a\u7248 \u548c \u684c\u9762\u7248 \u7248\u672c\u6709\u76f8\u82e5\u7684\u56fe\u7247\u8d28\u91cf\u53ca \u56fe\u7247\u8d44\u6599\uff1b\u540c\u4e00\u4e2a\u539f\u5219\u4e5f\u9002\u7528\u4e8e\u8bed\u8a00\u7248\u672c\u3002\u6bcf\u4e00\u9875\u6709\u81ea\u5df1\u7684 canonical \u548c \u8bed\u8a00\u7248\u672c\u5173\u7cfb\uff0c\u56fe\u7247\u5982\u679c\u662f\u540c\u4e00\u5f20\uff0c\u53ef\u4ee5\u4fdd\u6301\u540c\u4e00\u4e2a\u7a33\u5b9a URL\u3002<\/p><p>\u505a\u672c\u5730\u751f\u610f\u65f6\uff0c\u53ea\u5728\u771f\u5b9e\u770b\u5f97\u5230\u6216\u9875\u9762\u786e\u5b9e\u9700\u8981\u65f6\u52a0\u5730\u70b9\uff1a\u6bd4\u5982\u7167\u7247\u662f\u7687\u540e\u5927\u9053\u4e2d\u95e8\u9762\uff0c\u9875\u9762\u4e5f\u6709\u8d44\u6599\uff0c\u5199\u300c\u7687\u540e\u5927\u9053\u4e2d\u95e8\u9762\u300d\u5c31\u6709\u5e2e\u52a9\u3002\u4e0d\u8981\u628a\u6bcf\u4e2a ALT \u90fd\u903c\u53bb\u65fa\u89d2\u3001\u94dc\u9523\u6e7e\u3001\u8343\u6e7e\u65c5\u6e38\u3002\u9762\u5305\u5e97\u7684\u7167\u7247\u4e0d\u4f1a\u56e0\u4e3a\u4e00\u53e5 ALT \u585e\u5165\u4e09\u4e2a\u5730\u533a\u5c31\u7a81\u7136\u66f4 \u672c\u5730\u3002<\/p><p>\u6587\u4ef6\u540d\u53ef\u4ee5\u7edf\u4e00\u7528\u82f1\u6587\uff0c\u6216\u8005\u7528\u56e2\u961f\u957f\u671f\u7ba1\u7406\u5f97\u4e86\u7684\u62fc\u97f3\uff0f\u97f3\u8bd1\u3002\u8bfb\u8005\u770b\u5f97\u5230\u7684 ALT \u548c \u56fe\u7247\u8bf4\u660e\uff0c\u6bd4\u4e00\u573a\u6ca1\u5b8c\u6ca1\u4e86\u7684 \u6587\u4ef6\u540d \u4e89\u8bba\u91cd\u8981\u5f97\u591a\u3002\u9009\u4e00\u5957 \u7f16\u8f91\u4eba\u5458 \u771f\u6b63\u4f1a\u9075\u5b88\u7684 \u547d\u540d\u89c4\u5219\uff0c\u7136\u540e\u8bb0\u5f55\u4e0b\u6765\u3002<\/p><div class=\"lkb-note\"><strong>\u5b9e\u7528 \u672c\u5730\u5316 \u89c4\u5219<\/strong><p>\u7ffb\u8bd1\u610f\u601d\uff0c\u4e0d\u662f\u9010\u5b57\u7ffb\u8bd1\u3002\u4e4b\u540e\u627e\u4e00\u4f4d\u9999\u6e2f\u8bfb\u8005\uff0c\u518d\u627e\u4e00\u4f4d\u719f\u6089 \u65e0\u969c\u788d \u7684\u4eba\u770b\u51e0\u4e2a\u4f8b\u5b50\u3002\u901a\u5e38\u6bd4\u4e00\u5f20 \u9010\u5b57\u7ffb\u8bd1 \u7535\u5b50\u8868\u683c \u66f4\u6709\u7528\u3002<\/p><\/div><\/section><section id=\"7\"><p class=\"lkb-section-no\">07 \/ SEO<\/p><h2>\u7535\u5546\u3001\u4f5c\u54c1\u96c6\u3001\u672c\u5730\u5e97\u94fa\uff1a\u6574\u7406\u6b63\u786e\u7684\u8bc1\u636e<\/h2><div class=\"lkb-answer-box\"><strong>\u56fe\u7247\u8981\u5c5e\u4e8e\u4e00\u5f20\u80fd\u652f\u6301\u5b83\u4e3b\u5f20\u7684\u9875\u9762\u3002Product\u3001Article\u3001LocalBusiness \u548c \u56fe\u7247 \u56fe\u7247\u8d44\u6599 \u53ef\u4ee5\u8bf4\u660e\u5173\u7cfb\uff0c\u4f46 \u7ed3\u6784\u5316\u6570\u636e \u6216 \u53ef\u6388\u6743\u6807\u8bb0 \u90fd\u4e0d\u4fdd\u8bc1 \u4e30\u5bcc\u641c\u7d22\u7ed3\u679c \u6216\u81ea\u7136\u6392\u540d\u3002<\/strong><\/div><p>\u4ea7\u54c1 \u56fe\u7247\u96c6\u3001\u6444\u5f71\u5e08\u4f5c\u54c1\u96c6\u3001\u9910\u5385\u5730\u70b9\u9875\uff0c\u672c\u6765\u5c31\u7528\u4e0d\u540c\u65b9\u5f0f\u4f7f\u7528\u56fe\u7247\u3002\u56fe\u7247 SEO \u4e0d\u662f\u628a\u4e00\u4e2a \u6a21\u677f \u786c\u5957\u5230\u6240\u6709\u9875\u9762\uff0c\u800c\u662f\u8ba9\u8bc1\u636e\u7b26\u5408\u76ee\u7684\u3002\u4ea7\u54c1\u56fe\u8981\u6e05\u695a\u3001\u7a33\u5b9a\u3001\u4e00\u81f4\uff1b\u4f5c\u54c1\u96c6\u8981\u4ea4\u4ee3\u4f5c\u54c1\u3001\u521b\u4f5c\u8005\u3001\u9879\u76ee \u548c\u6388\u6743\uff1b\u672c\u5730\u5e97\u94fa\u5e94\u8be5\u5c55\u793a\u771f\u5b9e\u5730\u70b9\u548c\u6709\u7528\u7684\u5230\u8bbf\u8d44\u6599\uff0c\u4e0d\u8981\u8ba9 \u7d20\u6750\u56fe \u6f14\u620f\u3002<\/p><p>\u6587\u7ae0\u65b9\u9762\uff0c<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/article\" target=\"_blank\" rel=\"noopener\">Google Article \u7ed3\u6784\u5316\u6570\u636e \u6587\u6863<\/a>\u8bf4 \u6807\u8bb0 \u53ef\u4ee5\u5e2e\u52a9 Google \u7406\u89e3\u6587\u7ae0\u3001\u56fe\u7247\u3001\u65e5\u671f\u548c\u6807\u9898\uff1b\u4ea7\u54c1\u65b9\u9762\uff0c<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/merchant-listing\" target=\"_blank\" rel=\"noopener\">\u5546\u5bb6\u4fe1\u606f \u6587\u6863<\/a>\u8bf4\u660e Product\uff0fOffer \u6807\u8bb0 \u53ef\u80fd\u8ba9\u9875\u9762\u7b26\u5408\u5305\u62ec Google \u56fe\u7247 \u5728\u5185\u7684 \u4ea7\u54c1\u4f53\u9a8c\uff1b\u672c\u5730\u4e1a\u52a1\u53ef\u4ee5\u53c2\u8003<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/local-business\" target=\"_blank\" rel=\"noopener\">LocalBusiness \u7ed3\u6784\u5316\u6570\u636e<\/a>\u3002\u4e0d\u8fc7\u7b26\u5408\u8d44\u683c\u4e0d\u7b49\u4e8e\u4e00\u5b9a\u51fa\u73b0\uff0c\u9875\u9762\u4ecd\u7136\u8981\u503c\u5f97\u88ab\u770b\u89c1\u3002<\/p><figure class=\"lkb-figure\"><img loading=\"lazy\" src=\"https:\/\/www.owlhk.org\/img\/work\/1500008\/05.jpg\" data-local-asset=\"assets\/04-hong-kong-wildlife-video-monitor.jpg\" alt=\"\u9999\u6e2f\u91ce\u5916\u5f71\u50cf\u62cd\u6444\u671f\u95f4\uff0c\u73b0\u573a\u76d1\u89c6\u5668\u663e\u793a\u4e00\u53ea\u9e1f\u753b\u9762\u7684\u771f\u5b9e\u7167\u7247\" width=\"1920\" height=\"1280\" loading=\"lazy\" decoding=\"async\"><figcaption>\u6765\u81ea <a href=\"https:\/\/www.owlhk.org\/en\/tertiary-school-education\/1500008\/Wildlife%2BVideography%2BEducation%2BProgramme+-+Wildlife%2BFilmmaking%2BWorkshop\" target=\"_blank\" rel=\"noopener\">Outdoor Wildlife Learning Hong Kong<\/a> \u7684\u73b0\u573a\u76d1\u89c6\u5668\u771f\u5b9e\u7167\u7247\u3002\u5b83\u53ef\u4ee5\u5e2e\u52a9\u4f60\u5206\u8fa8\u56fe\u7247\u3001\u9879\u76ee\u80cc\u666f \u548c \u4f7f\u7528\u6743 \u8d44\u6599 \u662f\u4e09\u4ef6\u4e0d\u540c\u7684\u4e8b\u3002<\/figcaption><\/figure><p>\u7248\u6743\u503c\u5f97\u5355\u72ec\u8bb2\uff0c\u56e0\u4e3a\u4e0d\u5c11\u4eba\u6536\u5230 \u4e0b\u67b6\u90ae\u4ef6 \u624d\u60f3\u8d77\u3002<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/image-license-metadata\" target=\"_blank\" rel=\"noopener\">Google \u56fe\u7247 \u56fe\u7247\u8d44\u6599 \u6587\u6863<\/a>\u6307\u51fa\uff0c\u5982\u679c\u5e0c\u671b\u7b26\u5408 \u53ef\u6388\u6743\u6807\u8bb0 \u8d44\u683c\uff0c\u56fe\u7247 \u7ed3\u6784\u5316\u6570\u636e \u8981\u6709 <code>license<\/code> \u5c5e\u6027\uff1b\u7f51\u9875\u4f7f\u7528\u6743\u58f0\u660e \u53ef\u4ee5\u89e3\u91ca\u56fe\u7247\u5982\u4f55\u4f7f\u7528\u3002\u4f46\u8fd9\u4e0d\u4ee3\u8868\u4f60\u53ef\u4ee5\u4ece\u5de5\u4f5c\u574a\u9875\u9762\u590d\u5236\u7167\u7247\u5230\u81ea\u5df1\u7684\u7ad9\u70b9\uff0c\u53ea\u662f\u8bf4\u660e\u5728\u6709\u6743\u4f7f\u7528\u65f6\u600e\u6837\u8868\u8fbe \u4f7f\u7528\u6743 \u8d44\u6599\u3002<\/p><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u4e1a\u52a1\u7c7b\u578b<\/th><th>\u8981\u6574\u7406\u7684\u56fe\u7247\u8bc1\u636e<\/th><th>\u53ef\u8003\u8651\u7684 \u7ed3\u6784\u5316\u6570\u636e<\/th><\/tr><\/thead><tbody><tr><td>\u7f51\u5e97<\/td><td>\u4ea7\u54c1\u6b63\u9762\u3001\u7ec6\u8282\u3001\u6bd4\u4f8b\u3001\u5305\u88c5\u3001\u6b3e\u5f0f\uff1b\u88c1\u5207 \u4fdd\u6301\u4e00\u81f4\u3002<\/td><td>Product\uff0fOffer\uff0c\u56fe\u7247 URL\u3001\u5e93\u5b58\u548c\u8d44\u6599\u8981\u51c6\u786e\u3002<\/td><\/tr><tr><td>\u6444\u5f71\u5e08\uff0fstudio<\/td><td>\u4f5c\u54c1\u540d\u3001\u521b\u4f5c\u8005\u3001\u65e5\u671f\u3001\u5730\u70b9\u3001\u5ba2\u6237\u8bb8\u53ef\u548c\u4f7f\u7528\u6761\u6b3e\u3002<\/td><td>\u6309\u5b9e\u9645\u60c5\u51b5\u4f7f\u7528 Article\u3001ImageObject \u6216 CreativeWork\uff0c\u52a0\u5165 \u4f7f\u7528\u6743\u3002<\/td><\/tr><tr><td>\u9910\u5385\uff0f\u672c\u5730\u670d\u52a1<\/td><td>\u771f\u5b9e\u95e8\u9762\u3001\u5ba4\u5185\u3001\u62db\u724c\u83dc\u3001\u5730\u70b9 \u4e0a\u4e0b\u6587\uff1b\u9650\u65f6\u4f18\u60e0\u8981\u6709\u65e5\u671f\u3002<\/td><td>LocalBusiness \u52a0\u9875\u9762\u5185\u5bb9\uff0c\u4e0d\u8981\u7528 \u7ed3\u6784\u5316\u6570\u636e \u81ea\u5236 \u8bc4\u8bba\u3002<\/td><\/tr><tr><td>\u51fa\u7248\uff0f\u5a92\u4f53<\/td><td>\u7f72\u540d\u3001\u56fe\u7247\u8bf4\u660e\u3001\u6765\u6e90\u3001\u6388\u6743 \u548c\u7a33\u5b9a \u5a92\u4f53\u5e93 \u8bb0\u5f55\u3002<\/td><td>\u9002\u7528\u65f6\u7528 Article \u548c \u56fe\u7247 \u56fe\u7247\u8d44\u6599\uff0c\u4fdd\u7559 \u7f16\u8f91\u7f72\u540d\u3002<\/td><\/tr><\/tbody><\/table><\/div><p>IPTC \u56fe\u7247\u8d44\u6599\u3001\u521b\u4f5c\u8005 \u7f72\u540d \u548c \u4f7f\u7528\u6743 \u9875\u9762 \u5bf9\u65e5\u5e38\u7ba1\u7406\u6709\u7528\uff0c\u4f46\u4e0d\u7b49\u4e8e \u6388\u6743\uff0c\u66f4\u4e0d\u662f\u6392\u540d\u9b54\u6cd5\u3002\u53ef\u4ee5\u628a\u5b83\u4eec\u770b\u6210\u7167\u7247\u7684 passport \u548c\u6587\u4ef6\u2014\u2014\u6d41\u8f6c\u65f6\u5f88\u91cd\u8981\uff0c\u4f46\u4e0d\u662f\u6574\u6bb5\u65c5\u7a0b\u3002<\/p><\/section><section id=\"8\"><p class=\"lkb-section-no\">08 \/ SEO<\/p><h2>30 \u5206\u949f\u56fe\u7247 SEO \u68c0\u67e5\uff1a\u5b9e\u9645\u505a\u6cd5<\/h2><div class=\"lkb-answer-box\"><strong>\u597d\u7684 \u68c0\u67e5 \u4f1a\u628a\u6bcf\u5f20\u56fe\u8fde\u63a5\u5230\u9875\u9762\u3001\u641c\u7d22\u610f\u56fe\u3001\u6280\u672f \u4f20\u9001 \u548c\u53ef\u91cf\u5ea6\u7ed3\u679c\u3002\u5148\u4ece\u6700\u91cd\u8981\u7684\u51e0\u5f20\u5f00\u59cb\uff0c\u4e0d\u8981\u4e00\u4e0a\u6765\u505a\u4e00\u4efd 200 \u680f \u7535\u5b50\u8868\u683c\uff0c\u6700\u540e\u6ca1\u4eba\u518d\u6253\u5f00\u3002<\/strong><\/div><ol class=\"lkb-number-list\"><li><strong>\u9009\u9875\u9762<\/strong><span>\u5148\u770b\u4e3b\u8981 \u843d\u5730\u9875\u3001\u4ea7\u54c1\u9875\u3001\u4f5c\u54c1\u9875\uff0c\u4ee5\u53ca\u5df2\u7ecf\u6709 \u56fe\u7247\u66dd\u5149 \u7684\u9875\u9762\u3002\u6700\u6709\u4ef7\u503c\u7684\u51e0\u5f20\u8fd8\u6ca1\u5904\u7406\u4e4b\u524d\uff0c\u4e0d\u7528\u6025\u7740 \u68c0\u67e5 \u5e9f \u7f29\u7565\u56fe\u3002<\/span><\/li><li><strong>\u5217\u51fa\u56fe\u7247 URL<\/strong><span>\u8bb0\u5f55\u5f53\u524d URL\u3001\u6587\u4ef6\u540d\u3001\u683c\u5f0f\u3001\u5bb9\u91cf\u3001\u50cf\u7d20 \u5c3a\u5bf8\u3001ALT\u3001\u56fe\u7247\u8bf4\u660e\u3001\u6240\u5c5e\u9875\u9762\uff0c\u4ee5\u53ca\u662f\u5728\u9996\u5c4f\u4e0a\u9762\u8fd8\u662f\u4e0b\u9762\u3002<\/span><\/li><li><strong>\u68c0\u67e5 crawlability<\/strong><span>\u7528 \u79c1\u4eba\u6d4f\u89c8\u5668 \u6253\u5f00\u56fe\u7247 URL\uff0c\u770b HTML \u6709\u6ca1\u6709 img src\uff0c\u68c0\u67e5 robots \u89c4\u5219\uff0c\u786e\u8ba4\u9875\u9762\u4e0d\u662f\u8981\u767b\u5f55\u6216 \u70b9\u51fb \u540e\u624d\u51fa\u73b0\u56fe\u7247\u3002<\/span><\/li><li><strong>\u68c0\u67e5\u610f\u601d<\/strong><span>\u95ee\u81ea\u5df1\uff1a\u6587\u4ef6\u540d\u3001ALT\u3001\u56fe\u7247\u8bf4\u660e\u3001\u9644\u8fd1\u6587\u5b57\u548c\u5b9e\u9645\u753b\u9762\u662f\u4e0d\u662f\u5728\u8bb2\u540c\u4e00\u4ef6\u4e8b\uff1f\u6709\u4e00\u6837\u4e0d\u540c\uff0c\u5c31\u5148\u6539\u6700\u8bef\u5bfc\u7684\u90a3\u4e2a\u3002<\/span><\/li><li><strong>\u68c0\u67e5 \u4f20\u9001<\/strong><span>\u6d4b\u624b\u673a\u548c \u684c\u9762\u7248 \u5c3a\u5bf8\u3001\u7248\u9762\u79fb\u52a8\u3001LCP\u3001\u5ef6\u8fdf\u52a0\u8f7d\u3001\u7f13\u5b58\u6807\u5934\uff0c\u4ee5\u53ca \u6d4f\u89c8\u5668 \u662f\u5426\u4e0b\u8f7d\u4e86\u8fdc\u5927\u4e8e \u663e\u793a\u4f4d\u7f6e \u7684\u6587\u4ef6\u3002<\/span><\/li><li><strong>\u68c0\u67e5\u6743\u5229<\/strong><span>\u8bb0\u5f55\u6765\u6e90\u3001\u6444\u5f71\u5e08\u3001\u6388\u6743 \u6216 \u4f7f\u7528\u6743\u9650\u3002\u5982\u679c\u4f60\u8bf4\u4e0d\u6e05\u695a\u4e3a\u4ec0\u4e48\u6709\u6743\u53d1\u5e03\uff0c\u5148\u6682\u505c\uff0c\u771f\u7684\u3002<\/span><\/li><li><strong>\u8bb0\u5f55 \u57fa\u51c6<\/strong><span>\u7528 Search Console\u3001\u5206\u6790\u5de5\u5177 \u548c \u901f\u5ea6\u6d4b\u8bd5 \u8bb0\u5f55 \u56fe\u7247 \u70b9\u51fb\uff0f\u66dd\u5149\u3001\u9875\u9762 \u8f6c\u5316\u3001\u56fe\u7247 \u5b57\u8282 \u548c \u5b9e\u9645\u6027\u80fd\u3002<\/span><\/li><\/ol><p>\u5728<a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553?hl=en\" target=\"_blank\" rel=\"noopener\">Search Console \u6027\u80fd \u62a5\u544a<\/a>\u91cc\uff0c\u53ef\u4ee5\u7528 \u641c\u7d22\u7c7b\u578b \u7b5b\u9009\u5668 \u67e5\u770b \u7f51\u9875\u3001\u56fe\u7247\u3001\u89c6\u9891 \u6216 \u65b0\u95fb\u3002<a href=\"https:\/\/support.google.com\/webmasters\/answer\/10268906?hl=en\" target=\"_blank\" rel=\"noopener\">Search Console \u8bf4\u660e\u9875<\/a>\u4e5f\u8bf4\u660e\u53ef\u4ee5\u6309 \u641c\u7d22\u67e5\u8be2\u3001\u9875\u9762\u3001\u56fd\u5bb6\uff0f\u5730\u533a\u3001\u8bbe\u5907 \u548c \u641c\u7d22\u5916\u89c2 \u5206\u7ec4\u3002\u8fd9\u6837\u4f60\u95ee\u7684\u5c31\u4e0d\u518d\u662f\u300cSEO \u6709\u6ca1\u6709\u4e0a\u5347\uff1f\u300d\u800c\u662f\u300c\u9999\u6e2f\u624b\u673a\u7528\u6237\u5728\u56fe\u7247\u641c\u7d22\u91cc\u770b\u5230\u54ea\u4e9b\u4ea7\u54c1\u9875\uff1f\u6709\u6ca1\u6709 \u67e5\u8be2\uff1f\u300d\u2014\u2014\u597d\u5f97\u591a\u3002<\/p><p>\u6307\u5b9a\u9875\u9762\u65f6\u4f7f\u7528<a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289?hl=en\" target=\"_blank\" rel=\"noopener\">\u7f51\u5740\u68c0\u67e5<\/a>\uff0c\u901f\u5ea6\u95ee\u9898\u5219\u914d\u5408 Lighthouse\uff0fPageSpeed \u548c \u6d4f\u89c8\u5668 DevTools\u3002\u5b9e\u9a8c\u5ba4\u5206\u6570 \u4e0d\u662f\u6574\u4e2a\u4e16\u754c\uff1b\u5b9e\u9645\u4f7f\u7528\u6570\u636e \u53ef\u80fd\u5b8c\u5168\u662f\u53e6\u4e00\u4e2a\u6545\u4e8b\uff0c\u5c24\u5176\u662f\u4e00\u4e2a\u5728\u7e41\u5fd9 MTR \u6708\u53f0\u3001\u53ea\u6709\u4e00\u683c\u4fe1\u53f7\u7684\u9999\u6e2f\u7528\u6237\u3002\u4e0d\u662f\u5f00\u73a9\u7b11\uff0c\u90a3\u79cd\u73af\u5883\u624d\u662f\u5b9e\u9645\u7f51\u7edc\u3002<\/p><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u53d1\u73b0<\/th><th>\u7b2c\u4e00\u4e2a\u4fee\u6b63<\/th><th>\u600e\u6837\u9a8c\u8bc1<\/th><\/tr><\/thead><tbody><tr><td>\u9996\u5c4f\u4e3b\u56fe \u8ba9\u9996\u5c4f\u5f88\u6162<\/td><td>\u8c03\u6574\u5c3a\u5bf8\uff0f\u538b\u7f29\uff0c\u8c03\u6574 \u4f18\u5148\u7ea7\uff0cLCP \u56fe\u4e0d\u8981 \u5ef6\u8fdf\u52a0\u8f7d\u3002<\/td><td>\u770b Lighthouse trace \u548c \u771f\u5b9e\u7528\u6237 \u6838\u5fc3\u7f51\u7ad9\u6307\u6807 \u8d8b\u52bf\u3002<\/td><\/tr><tr><td>\u8981 \u70b9\u51fb \u4ee5\u540e\u56fe\u7247\u624d\u51fa\u73b0\u5728 HTML<\/td><td>\u52a0\u5165 crawlable img \u5907\u7528\u7248\u672c \u6216 server-rendered \u6765\u6e90\u3002<\/td><td>\u67e5\u770b\u6e90\u4ee3\u7801\u3001\u7f51\u5740\u68c0\u67e5\uff0c\u518d \u6293\u53d6\u3002<\/td><\/tr><tr><td>\u8bb8\u591a\u9875\u9762\u5171\u7528\u4e00\u53e5\u7a7a\u6cdb ALT<\/td><td>\u6309\u56fe\u7247\u7528\u9014\u53ca\u9875\u9762 \u4e0a\u4e0b\u6587 \u91cd\u5199\uff0c\u88c5\u9970\u56fe\u4fdd\u6301\u7a7a\u767d\u3002<\/td><td>\u7528 \u8bfb\u5c4f\u8f6f\u4ef6 \u62bd\u67e5\uff0c\u518d\u505a \u65e0\u969c\u788d \u68c0\u67e5\u3002<\/td><\/tr><tr><td>\u6709 \u56fe\u7247 \u66dd\u5149 \u4f46\u5c11 \u70b9\u51fb<\/td><td>\u6539\u5584 \u88c1\u5207\u3001\u6e05\u6670\u5ea6\u3001\u56fe\u7247\u8bf4\u660e\u3001\u9875\u9762\u5339\u914d\u548c\u56fe\u7247\u9644\u8fd1\u7684 \u627f\u8bfa\u3002<\/td><td>\u6bd4\u8f83 \u641c\u7d22\u67e5\u8be2\uff0f\u56fe\u7247 appearance \u548c\u9875\u9762 engagement\u3002<\/td><\/tr><tr><td>\u9875\u9762\u5feb\u4f46\u56fe\u7247\u6a21\u7cca<\/td><td>\u53ea\u5728 \u4f4d\u7f6e \u548c\u8bbe\u5907\u9700\u8981\u65f6\u63d0\u4f9b\u66f4\u5927 \u6765\u6e90\uff0c\u91cd\u8981 \u88c1\u5207 \u4f7f\u7528 \u88c1\u5207\u7b56\u7565\u3002<\/td><td>\u7528\u9ad8 DPI \u624b\u673a\u6d4b\u8bd5\uff0c\u68c0\u67e5 srcset \u5b9e\u9645\u9009\u4e86\u54ea\u4e2a\u6587\u4ef6\u3002<\/td><\/tr><\/tbody><\/table><\/div><\/section><section id=\"9\"><p class=\"lkb-section-no\">09 \/ SEO<\/p><h2>90 \u5929\u8ba1\u5212\uff1a\u4e0d\u7528\u9a6c\u4e0a\u5927\u88c5\u4fee\u7f51\u7ad9<\/h2><div class=\"lkb-answer-box\"><strong>\u5148\u4fee\u6700\u8d35\u3001\u6700\u660e\u663e\u7684\u95ee\u9898\uff1a\u53ef \u6293\u53d6 \u7684 \u9996\u5c4f\u4e3b\u56fe\u3001\u8d85\u5927\u6587\u4ef6\u3001\u7f3a\u5c11 \u5c3a\u5bf8\u3001\u8bef\u5bfc ALT\u3001\u8584\u5f31\u9875\u9762 \u4e0a\u4e0b\u6587 \u548c\u6ca1\u6709\u8bb0\u5f55 \u4f7f\u7528\u6743\u3002\u7136\u540e\u628a\u6709\u6548 \u6a21\u5f0f \u53d8\u6210 CMS \u6d41\u7a0b\u3002<\/strong><\/div><p>\u4e0d\u7528\u56e0\u4e3a\u4e00\u5f20\u4ea7\u54c1\u56fe\u6709 4.8MB \u5c31\u9a6c\u4e0a\u6362\u6389\u6574\u4e2a \u7f51\u7ad9\u3002\u4ece\u6700\u75db\u7684\u5730\u65b9\u4e0b\u624b\u3002\u4e00\u5bb6\u9999\u6e2f\u5c0f\u4f01\u4e1a\u6709\u4e94\u5341\u5f20\u670d\u52a1\u9875\uff0c\u53ef\u80fd\u4ece\u4e00\u4efd\u53ef\u91cd\u590d\u4f7f\u7528\u7684 \u4e0a\u4f20 \u68c0\u67e5\u6e05\u5355 \u4e2d\u83b7\u76ca\uff0c\u6bd4\u4e00\u573a\u7b2c\u4e8c\u5468\u5c31\u505c\u6446\u7684 \u5a92\u4f53\u5e93\u8fc1\u79fb \u66f4\u591a\u3002\u6211\u770b\u8fc7\u8fd9\u5957\u620f\uff0c\u4e2d\u6bb5\u5f88\u957f\u3002<\/p><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u65f6\u95f4<\/th><th>\u8981\u4ea4\u4ed8\u7684\u5de5\u4f5c<\/th><th>\u8fdb\u5ea6\u8bc1\u660e<\/th><\/tr><\/thead><tbody><tr><td>\u7b2c 1\u20137 \u5929<\/td><td>\u76d8\u70b9\u91cd\u8981\u56fe\u7247\uff0c\u8bb0\u5f55\u5bb9\u91cf\uff0f\u5c3a\u5bf8\uff0fALT\uff0fURL\uff0c\u6311\u4e94\u5f20\u6700\u6162\u6216\u6700\u6709\u4ef7\u503c\u7684\u9875\u9762\u3002<\/td><td>\u4e00\u4efd \u57fa\u51c6 \u548c\u77ed \u4f18\u5148\u7ea7 \u6e05\u5355\uff0c\u4e0d\u662f\u65e0\u5e95\u6d1e \u68c0\u67e5\u3002<\/td><\/tr><tr><td>\u7b2c 8\u201321 \u5929<\/td><td>\u4fee \u9996\u5c4f\u4e3b\u56fe\uff0fLCP \u4f20\u9001\uff0c\u52a0 \u5c3a\u5bf8\uff0c\u505c\u6b62\u9996\u5c4f\u8bef\u7528 \u5ef6\u8fdf\u52a0\u8f7d\uff0c\u505a \u624b\u673a\u7248 \u4e0d\u540c\u7248\u672c\u3002<\/td><td>Before\uff0fafter \u52a0\u8f7d\u7011\u5e03\u56fe\u3001LCP\u3001\u753b\u8d28\u68c0\u67e5\u3002<\/td><\/tr><tr><td>\u7b2c 22\u201335 \u5929<\/td><td>\u91cd\u5199\u9ad8\u4ef7\u503c\u9875\u9762\u7684\u6587\u4ef6\u540d\u548c ALT\uff0c\u9700\u8981\u5e2e\u52a9\u7406\u89e3\u65f6\u624d\u52a0 \u56fe\u7247\u8bf4\u660e\uff0c\u65e7 URL \u6709\u4ef7\u503c\u5c31\u914d redirect\u3002<\/td><td>\u627e\u719f\u6089 \u65e0\u969c\u788d \u7684\u4eba \u67e5\u770b \u4e00\u6279\u4f8b\u5b50\u3002<\/td><\/tr><tr><td>\u7b2c 36\u201350 \u5929<\/td><td>\u5efa\u7acb \u7f16\u8f91\u4eba\u5458 \u4e0a\u4f20 \u6807\u51c6\uff1a\u539f\u59cb\u6587\u4ef6\u3001\u7f51\u9875\u7248\u672c\u3001\u6587\u4ef6\u540d\u3001ALT\u3001\u56fe\u7247\u8bf4\u660e\u3001\u7f72\u540d\u3001\u6388\u6743\u3001\u88c1\u5207\u3001\u7126\u70b9\u4f4d\u7f6e\u3002<\/td><td>\u5176\u4ed6\u4eba\u53ef\u4ee5\u7167\u505a\uff0c\u4e0d\u7528\u6bcf\u6b21\u95ee\u4f60\u3002<\/td><\/tr><tr><td>\u7b2c 51\u201370 \u5929<\/td><td>\u6309\u9700\u52a0\u5165\uff0f\u9a8c\u8bc1 \u56fe\u7247\u7f51\u7ad9\u5730\u56fe\u3001\u7ed3\u6784\u5316\u6570\u636e \u548c \u4f7f\u7528\u6743 \u56fe\u7247\u8d44\u6599\u3002<\/td><td>\u6807\u8bb0 valid\u3001\u6587\u4ef6\u53ef \u6293\u53d6\u3001\u6743\u5229\u8bb0\u5f55\u5b8c\u6574\u3002<\/td><\/tr><tr><td>\u7b2c 71\u201390 \u5929<\/td><td>\u6bd4\u8f83 \u56fe\u7247 \u66dd\u5149\u3001\u70b9\u51fb\u3001\u9875\u9762 \u8f6c\u5316\u3001\u5b57\u8282 \u548c \u5b9e\u9645\u6027\u80fd\uff1b\u4fdd\u7559\u6709\u6548\u6539\u53d8\u3002<\/td><td>\u4e00\u4efd\u767d\u8bdd\u62a5\u544a\u3001\u4e00\u4e2a\u4e0b\u4e00\u6b65\u6d4b\u8bd5\uff0c\u4ee5\u53ca\u4e00\u6837\u6682\u65f6\u4e0d\u8981\u52a8\u7684\u4e1c\u897f\u3002<\/td><\/tr><\/tbody><\/table><\/div><div class=\"lkb-point-grid\"><div><span>01<\/span><p><strong>Discover<\/strong><br>\u641c\u7d22\u722c\u866b \u80fd\u4e0d\u80fd\u627e\u5230\u7167\u7247\uff0c\u4e0d\u7528\u731c\u3001\u4e0d\u7528 \u70b9\u51fb \u56fe\u7247\u96c6\u3001\u4e0d\u7528\u8bfb CSS\uff1f<\/p><\/div><div><span>02<\/span><p><strong>Understand<\/strong><br>\u753b\u9762\u3001\u6587\u4ef6\u540d\u3001ALT\u3001\u56fe\u7247\u8bf4\u660e \u548c\u9644\u8fd1\u6587\u5b57\u662f\u4e0d\u662f\u5728\u8bb2\u540c\u4e00\u4e2a\u6545\u4e8b\uff1f<\/p><\/div><div><span>03<\/span><p><strong>Load<\/strong><br>\u6587\u4ef6\u662f\u5426\u9002\u5408 \u4f4d\u7f6e\u3001\u8bbe\u5907\u548c\u7f51\u7edc\uff0c\u4e0d\u8ba9 \u7248\u9762 \u8df3\u821e\uff1f<\/p><\/div><div><span>04<\/span><p><strong>Include<\/strong><br>\u56fe\u7247\u662f\u4e0d\u662f\u5c5e\u4e8e\u4e00\u5f20\u6709\u7528\u9875\u9762\uff0c\u800c\u4e0d\u662f \u5a92\u4f53\u5e93 \u91cc\u5b64\u96f6\u96f6\u7684\u6587\u4ef6\uff1f<\/p><\/div><div><span>05<\/span><p><strong>Prove<\/strong><br>\u6539\u5b8c\u4e4b\u540e\u80fd\u4e0d\u80fd\u5c55\u793a \u56fe\u7247 \u66dd\u5149\u3001\u70b9\u51fb\u3001\u901f\u5ea6\u548c \u5546\u4e1a\u4ef7\u503c\uff1f<\/p><\/div><div><span>06<\/span><p><strong>Respect<\/strong><br>\u80fd\u4e0d\u80fd\u8bc1\u660e\u6709\u6743\u53d1\u5e03\uff0c\u4e5f\u8ba9\u8bfb\u8005\u77e5\u9053\u8c01\u521b\u4f5c\uff1f<\/p><\/div><\/div><div class=\"lkb-note\"><strong>\u7ed9 CMS \u7684\u5de5\u4f5c\u6d41\u7a0b<\/strong><p>\u4e0a\u4f20\u524d\uff1a\u67e5\u6743\u5229\u3002\u4e0a\u4f20\u65f6\uff1a\u6587\u4ef6\u540d\u3001\u5bb9\u91cf\u3001\u5c3a\u5bf8\u3001\u683c\u5f0f\u3001ALT\u3001\u56fe\u7247\u8bf4\u660e\u3001\u7f72\u540d\u3002\u53d1\u5e03\u524d\uff1a\u68c0\u67e5 HTML \u548c\u624b\u673a\u52a0\u8f7d\u3002\u53d1\u5e03\u540e\uff1a\u770b\u9875\u9762\u3001Search Console \u548c \u5b9e\u9645\u6027\u80fd\u3002\u662f\u666e\u901a\u5de5\u4f5c\uff0c\u6240\u4ee5\u66f4\u80fd\u6491\u5f97\u4e45\u3002<\/p><\/div><\/section><section id=\"10\"><p class=\"lkb-section-no\">10 \/ SEO<\/p><h2>FAQ\uff1a\u56fe\u7247 SEO \u7ecf\u5e38\u88ab\u95ee\u7684\u95ee\u9898<\/h2><div class=\"lkb-answer-box\"><strong>\u8010\u7528\u7684\u7b54\u6848\u901a\u5e38\u6ca1\u6709 SEO \u8ff7\u601d \u90a3\u4e48\u523a\u6fc0\uff1a\u56fe\u7247\u9700\u8981 \u4e0a\u4e0b\u6587\u3001\u65e0\u969c\u788d\u3001\u53ef \u6293\u53d6 \u7684 \u4f20\u9001\u3001\u5408\u7406\u6027\u80fd\u548c\u8bda\u5b9e\u91cf\u5ea6\u3002\u57fa\u672c\u529f\u4ecd\u7136\u6700\u91cd\u3002<\/strong><\/div><h3>\u56fe\u7247 SEO \u4f1a\u4fdd\u8bc1 Google \u56fe\u7247 \u6392\u540d\u5417\uff1f<\/h3><p>\u4e0d\u4f1a\u3002<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-images\" target=\"_blank\" rel=\"noopener\">Google \u56fe\u7247\u6307\u5357<\/a>\u8bb2\u7684\u662f\u5e2e\u52a9\u53d1\u73b0\u548c\u7406\u89e3\u56fe\u7247\u7684\u6700\u4f73\u5b9e\u8df5\uff0c\u4e0d\u662f\u4fdd\u8bc1\u4f4d\u7f6e\u3002\u7ed3\u679c\u4f1a\u53d7\u5230\u76f8\u5173\u6027\u3001\u8d28\u91cf\u3001\u7ade\u4e89\u3001\u641c\u7d22\u67e5\u8be2 \u4e0a\u4e0b\u6587 \u548c\u4f60\u65e0\u6cd5\u63a7\u5236\u7684\u7cfb\u7edf\u5f71\u54cd\u3002\u6709\u4eba\u4fdd\u8bc1\u7b2c\u4e00\u683c\uff0c\u901a\u5e38\u662f\u5728\u7528\u4e00\u8336\u5319\u786e\u5b9a\u6027\u5356\u4f60\u4e00\u6876\u5e7b\u60f3\u3002<\/p><h3>\u6bcf\u4e00\u4e2a ALT \u90fd\u8981\u6709\u300c\u56fe\u7247 SEO\u300d\u5417\uff1f<\/h3><p>\u4e0d\u9700\u8981\u3002\u9875\u9762\u771f\u7684\u5728\u8bb2\u56fe\u7247 SEO \u65f6\uff0c\u624d\u5728 \u6807\u9898\u3001heading \u6216\u6b63\u6587\u81ea\u7136\u63d0\u5230\u5173\u952e\u8bcd\u3002ALT \u5e94\u8be5\u63cf\u8ff0\u56fe\u7247\u548c\u7528\u9014\u3002\u300c\u56fe\u7247 SEO \u56fe\u7247 SEO \u9999\u6e2f \u56fe\u7247 SEO\u300d\u5bf9 \u8bfb\u5c4f\u8f6f\u4ef6 \u7528\u6237\u6ca1\u6709\u5e2e\u52a9\uff0c\u770b\u4e0a\u53bb\u4e5f\u5f88\u7528\u529b\u3002<\/p><h3>\u9999\u6e2f SEO \u4e00\u5b9a\u8981\u7528\u4e2d\u6587\u6587\u4ef6\u540d\u5417\uff1f<\/h3><p>\u4e0d\u4e00\u5b9a\u3002\u7edf\u4e00\u4f7f\u7528\u82f1\u6587\u6216\u62fc\u97f3\u90fd\u53ef\u4ee5\uff0c\u524d\u63d0\u662f\u56e2\u961f\u80fd\u591f\u957f\u671f\u7ba1\u7406\u3002\u81ea\u7136\u7684\u7e41\u4e2d\uff0f\u82f1\u6587 ALT\u3001\u51c6\u786e\u9875\u9762\u5185\u5bb9\u3001\u672c\u5730 \u4e0a\u4e0b\u6587 \u548c\u7a33\u5b9a\u6280\u672f \u4f20\u9001\uff0c\u6bd4\u6587\u4ef6\u540d\u4e89\u8bba\u91cd\u8981\u5f97\u591a\u3002\u9009\u62e9\u4e00\u5957 \u7f16\u8f91\u4eba\u5458 \u771f\u6b63\u4f1a\u9075\u5b88\u7684 \u547d\u540d\u89c4\u5219\u3002<\/p><h3>WebP \u4e00\u5b9a\u6bd4 JPEG \u597d\u5417\uff1f<\/h3><p>\u6ca1\u6709\u4e00\u4e2a\u683c\u5f0f\u80fd\u8d62\u8fc7\u6240\u6709\u56fe\u7247\u3001\u6d4f\u89c8\u5668\u3001\u7f16\u8f91\u6d41\u7a0b \u548c\u753b\u8d28\u8981\u6c42\u3002\u8981\u6d4b\u8bd5\u771f\u5b9e\u8f93\u51fa\u3002\u592a\u7cca\u3001\u6ca1\u6709 \u5907\u7528\u7248\u672c\uff0c\u6216\u8005\u5bb9\u91cf\u4ecd\u7136\u5927\u4e8e\u9700\u8981\uff0c\u90fd\u4e0d\u662f\u80dc\u5229\uff0c\u53ea\u662f \u6269\u5c55\u540d \u66f4\u65b0\u4e86\u3002<\/p><h3>\u53ef\u4ee5\u6bcf\u5f20\u56fe\u90fd \u5ef6\u8fdf\u52a0\u8f7d \u5417\uff1f<\/h3><p>\u53ef\u4ee5\u52a0 \u5c5e\u6027\uff0c\u4f46\u4e0d\u8981\u4e00\u5200\u5207\u3002<a href=\"https:\/\/web.dev\/articles\/browser-level-image-lazy-loading\" target=\"_blank\" rel=\"noopener\">web.dev \u5efa\u8bae \u9996\u5c4f\u4ee5\u5916 \u56fe\u7247\u624d \u5ef6\u8fdf\u52a0\u8f7d<\/a>\uff0c\u9996\u5c4f\uff0fLCP \u56fe\u7247\u5e94\u8be5\u65e9\u70b9\u53ef\u7528\u3002\u4e3b\u56fe \u5ef6\u8fdf\u52a0\u8f7d\uff0c\u901a\u5e38\u53ea\u662f\u8ba9\u8bfb\u8005\u66f4\u665a\u770b\u5230\u4ed6\u4eec\u6765\u770b\u7684\u753b\u9762\u3002<\/p><h3>EXIF \u548c\u76f8\u673a\u8bbe\u7f6e\u4f1a\u76f4\u63a5\u63d0\u9ad8\u6392\u540d\u5417\uff1f<\/h3><p>\u6709\u7528\u7684 \u521b\u4f5c\u8005 \u548c \u4f7f\u7528\u6743 \u56fe\u7247\u8d44\u6599 \u53ef\u4ee5\u4fdd\u7559\uff0c\u65b9\u4fbf\u5de5\u4f5c\u6d41\u7a0b\uff0c\u4f46\u4e0d\u8981\u628a\u7b56\u7565\u62bc\u5728 EXIF \u4e0a\u3002\u641c\u7d22\u7cfb\u7edf\u9700\u8981\u53ef \u6293\u53d6 \u6587\u4ef6\u548c\u6709\u610f\u4e49\u7684\u9875\u9762 \u4e0a\u4e0b\u6587\uff1b\u56fe\u7247\u8d44\u6599 \u6551\u4e0d\u4e86\u88ab block \u7684\u56fe\u7247\u3001\u7a7a\u6d1e\u9875\u9762\uff0c\u4e5f\u6551\u4e0d\u4e86\u4e00\u5f20\u4f60\u6ca1\u6709\u6743\u53d1\u5e03\u7684\u7167\u7247\u3002<\/p><h3>\u4e00\u7bc7 blog \u5e94\u8be5\u653e\u591a\u5c11\u5f20\u56fe\uff1f<\/h3><p>\u89e3\u91ca\u9700\u8981\u591a\u5c11\u5c31\u653e\u591a\u5c11\u3002\u5b9e\u6218\u6307\u5357\u53ef\u80fd\u9700\u8981\u56db\u5f20\u5f3a\u800c\u6709\u7528\u7684\u56fe\uff1b\u4ea7\u54c1\u9875\u53ef\u80fd\u9700\u8981\u51e0\u4e2a\u89d2\u5ea6\uff1b\u77ed\u516c\u544a\u4e00\u5f20\u5c31\u591f\u3002\u6570 meaning\uff0c\u4e0d\u8981\u6570\u88c5\u9970\u3002\u516d\u5f20\u4e00\u6837\u7684 \u7d20\u6750\u56fe\uff0c\u53ea\u662f\u4e00\u4e2a idea \u6234\u4e86\u516d\u9876\u5e3d\u5b50\u3002<\/p><h3>\u4eca\u5929\u7b2c\u4e00\u4ef6\u5e94\u8be5\u4fee\u4ec0\u4e48\uff1f<\/h3><p>\u7528\u624b\u673a\u6253\u5f00\u6700\u91cd\u8981\u7684\u4e00\u9875\uff0c\u627e\u5230\u6700\u5927\u7684\u56fe\u7247\u3002\u68c0\u67e5 URL\u3001\u5bb9\u91cf\u3001\u5c3a\u5bf8\u3001ALT\u3001\u52a0\u8f7d \u6a21\u5f0f\u3001\u56fe\u7247\u8bf4\u660e \u548c \u6765\u6e90\u4f7f\u7528\u6743\uff1b\u518d\u68c0\u67e5 HTML \u662f\u5426\u771f\u6b63\u4f7f\u7528 img \u5143\u7d20\u3002\u5341\u5206\u949f\u901a\u5e38\u6bd4\u518d\u8bfb\u4e00\u5c0f\u65f6 SEO \u8ba8\u8bba\u4e32 \u6709\u7528\u3002<\/p><blockquote>\u201c\u8ba9\u56fe\u7247\u5bb9\u6613\u88ab\u627e\u5230\u3001\u5bb9\u6613\u7406\u89e3\u3001\u5bb9\u6613\u52a0\u8f7d\uff0c\u800c\u4e14\u96be\u4ee5\u88ab\u8bef\u89e3\u3002\u201d <cite>\u2014 \u5b9e\u7528\u56fe\u7247 SEO \u7b80\u62a5<\/cite><\/blockquote><p>\u5176\u5b9e\u5c31\u662f\u8fd9\u6837\u3002\u4e0d\u662f\u5fae\u578b \u6280\u5de7\uff0c\u4e0d\u662f\u5728\u6587\u4ef6\u540d\u91cc\u6492\u4e00\u64ae\u5173\u952e\u8bcd\uff0c\u4e5f\u4e0d\u662f \u63d2\u4ef6\u4eea\u8868\u677f \u53d8\u7eff\u4f46\u9875\u9762\u4ecd\u7136\u6162\u5f97\u50cf\u7b49\u7535\u68af\u3002\u628a\u7167\u7247\u5f53 \u5185\u5bb9\uff0c\u628a\u9875\u9762\u5f53 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\u641c\u7d22\u4e2d\u5fc3\uff1a\u300aProduct\uff0f\u5546\u5bb6\u4fe1\u606f \u7ed3\u6784\u5316\u6570\u636e\u300b<\/a><\/li><li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/local-business\" target=\"_blank\" rel=\"noopener\">Google \u641c\u7d22\u4e2d\u5fc3\uff1a\u300aLocalBusiness \u7ed3\u6784\u5316\u6570\u636e\u300b<\/a><\/li><li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553?hl=en\" target=\"_blank\" rel=\"noopener\">Google Search Console\uff1a\u6027\u80fd \u62a5\u544a<\/a><\/li><li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289?hl=en\" target=\"_blank\" rel=\"noopener\">Google Search Console\uff1a\u7f51\u5740\u68c0\u67e5<\/a><\/li><li><a href=\"https:\/\/web.dev\/articles\/browser-level-image-lazy-loading\" target=\"_blank\" rel=\"noopener\">web.dev\uff1a\u6d4f\u89c8\u5668\u7ea7\u522b \u56fe\u7247 \u5ef6\u8fdf\u52a0\u8f7d<\/a><\/li><li><a href=\"https:\/\/web.dev\/articles\/serve-responsive-images\" target=\"_blank\" rel=\"noopener\">web.dev\uff1a\u81ea\u9002\u5e94 \u56fe\u7247 \u4e0e\u6b63\u786e\u5c3a\u5bf8<\/a><\/li><li><a href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/lighthouse-largest-contentful-paint\" target=\"_blank\" rel=\"noopener\">Chrome for Developers\uff1aLargest Contentful Paint<\/a><\/li><\/ol><h3>\u56fe\u7247\u6765\u6e90<\/h3><ul class=\"lkb-photo-credits\"><li><strong>01-hong-kong-wildlife-fieldwork.jpg<\/strong> \u2014 \u9999\u6e2f\u91ce\u5916\u6444\u5f71\u6d3b\u52a8\u7684\u771f\u5b9e\u7167\u7247\uff0c\u6765\u6e90\uff1a<a href=\"https:\/\/www.owlhk.org\/en\/tertiary-school-education\/1500008\/Wildlife%2BVideography%2BEducation%2BProgramme+-+Wildlife%2BFilmmaking%2BWorkshop\" target=\"_blank\" rel=\"noopener\">Outdoor Wildlife Learning Hong Kong<\/a>\uff1b\u56fe\u7247\u76f4\u94fe\uff1a<a href=\"https:\/\/www.owlhk.org\/img\/work\/1500008\/01.jpg\" target=\"_blank\" rel=\"noopener\">\u539f\u56fe<\/a>\u3002<\/li><li><strong>02-hong-kong-night-photography-workshop.webp<\/strong> \u2014 \u9999\u6e2f\u591c\u95f4\u6444\u5f71\u5de5\u4f5c\u574a\u7684\u771f\u5b9e\u7167\u7247\uff0c\u6765\u6e90\uff1a<a href=\"https:\/\/www.bokehworkshops.com\/\" target=\"_blank\" rel=\"noopener\">Bokeh Workshops<\/a>\uff1b\u56fe\u7247\u76f4\u94fe\uff1a<a href=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5a42ce2f6f4ca39862bf3f9e\/1514593534215-5H8U1RH9AGLYO6ONSJRR\/Morris.jpg\" target=\"_blank\" rel=\"noopener\">\u539f\u56fe<\/a>\u3002<\/li><li><strong>03-hong-kong-photographer-student.jpg<\/strong> \u2014 \u5b66\u751f\u6444\u5f71\u8005\u7684\u771f\u5b9e\u7167\u7247\uff0c\u6765\u6e90\uff1a<a href=\"https:\/\/www.owlhk.org\/en\/tertiary-school-education\/1500008\/Wildlife%2BVideography%2BEducation%2BProgramme+-+Wildlife%2BFilmmaking%2BWorkshop\" target=\"_blank\" rel=\"noopener\">Outdoor Wildlife Learning Hong Kong \u91ce\u5916\u6d3b\u52a8\u9875\u9762<\/a>\uff1b\u56fe\u7247\u76f4\u94fe\uff1a<a href=\"https:\/\/www.owlhk.org\/img\/work\/1500008\/03.jpg\" target=\"_blank\" rel=\"noopener\">\u539f\u56fe<\/a>\u3002<\/li><li><strong>04-hong-kong-wildlife-video-monitor.jpg<\/strong> \u2014 \u91ce\u5916\u5f71\u50cf\u76d1\u89c6\u5668\u7684\u771f\u5b9e\u7167\u7247\uff0c\u6765\u6e90\uff1a<a href=\"https:\/\/www.owlhk.org\/en\/tertiary-school-education\/1500008\/Wildlife%2BVideography%2BEducation%2BProgramme+-+Wildlife%2BFilmmaking%2BWorkshop\" target=\"_blank\" rel=\"noopener\">Outdoor Wildlife Learning Hong Kong \u91ce\u5916\u6d3b\u52a8\u9875\u9762<\/a>\uff1b\u56fe\u7247\u76f4\u94fe\uff1a<a href=\"https:\/\/www.owlhk.org\/img\/work\/1500008\/05.jpg\" target=\"_blank\" rel=\"noopener\">\u539f\u56fe<\/a>\u3002<\/li><\/ul><p class=\"lkb-source-note\">\u7814\u7a76\u8d44\u6599\u622a\u81f3 2026-09-16 UTC\u3002Google \u6587\u6863\u3001\u6d4f\u89c8\u5668\u884c\u4e3a\u3001\u56fe\u7247\u683c\u5f0f\u548c Search Console \u62a5\u544a\u90fd\u53ef\u80fd\u66f4\u65b0\uff1b\u6b63\u5f0f\u5b9e\u73b0\u524d\u8bf7\u5728\u7f51\u7ad9\u4e0a\u6d4b\u8bd5\uff0c\u5e76\u5728\u6280\u672f\u7ec6\u8282\u91cd\u8981\u65f6\u67e5\u770b\u6700\u65b0\u6587\u6863\u3002\u5305\u5185\u7167\u7247\u5747\u662f\u5728\u7f51\u4e0a\u627e\u5230\u7684\u771f\u5b9e\u56fe\u7247\uff0c\u6b63\u5f0f\u53d1\u5e03\u53ca\u5546\u4e1a\u518d\u7528\u6743\u4ecd\u5f52\u539f\u51fa\u7248\u65b9\u6216\u6444\u5f71\u5e08\u6240\u6709\uff0c\u4f7f\u7528\u524d\u5fc5\u987b\u6838\u5bf9\u3002 \u672c\u6587\u662f\u5bf9\u94fe\u63a5\u6587\u6863\u7684\u5b9e\u6218\u89e3\u8bfb\uff0c\u4e0d\u662f\u6392\u540d\u627f\u8bfa\uff1b\u6b63\u5f0f\u53d1\u5e03\u524d\u8bf7\u6838\u5bf9\u56fe\u7247\u6388\u6743\uff0c\u6765\u6e90\u9875\u548c\u539f\u56fe\u6587\u4ef6\u4ecd\u662f\u518d\u7528\u6761\u6b3e\u7684\u6700\u7ec8\u4f9d\u636e\u3002<\/p><\/section><\/article><\/div><footer class=\"lkb-end\"><div 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