{"id":15591,"date":"2026-09-15T11:58:46","date_gmt":"2026-09-15T03:58:46","guid":{"rendered":"https:\/\/lockelee.hk\/?p=15591"},"modified":"2026-09-15T11:58:46","modified_gmt":"2026-09-15T03:58:46","slug":"sem-seo-difference-hong-kong","status":"publish","type":"post","link":"https:\/\/lockelee.hk\/zh-hk\/seo\/sem-seo-difference-hong-kong\/","title":{"rendered":"SEM SEO \u5206\u5225\uff5c\u9999\u6e2f SEM\u3001SEO \u9ede\u63c0\uff1f\u8ab2\u7a0b\u3001\u6536\u8cbb\u8207\u8077\u6daf\u8def\u7dda\u6bd4\u8f03"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15591\" class=\"elementor elementor-15591\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-astraen e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"astraen\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div 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summary{display:flex;justify-content:space-between;padding:19px 0;cursor:pointer;list-style:none;font-weight:800}.lkb-mobile-toc summary::-webkit-details-marker{display:none}.lkb-mobile-toc nav{display:grid;padding-bottom:16px}.lkb-mobile-toc a{padding:8px 0;color:#586158;text-decoration:none;font-size:13px}.lkb-prose>section{margin-bottom:56px;padding-bottom:56px}.lkb h2{font-size:35px}.lkb-prose p,.lkb-prose li{font-size:17px}.lkb blockquote{font-size:21px}.lkb-answer-box{padding:22px}.lkb-answer-box strong{font-size:19px}.lkb-number-list li{grid-template-columns:1fr;gap:7px;padding-left:39px}.lkb-point-grid{grid-template-columns:1fr}.admin-bar .lkb-progress{top:46px}}\n\n.lkb-figure{margin:42px 0 48px}.lkb-figure img{display:block;width:100%;height:auto;max-height:620px;object-fit:cover;border:1px solid #c8c8bd;background:#e9e5d9}.lkb-figure figcaption{margin-top:11px;color:#687069;font-size:12px;line-height:1.6}.lkb-figure figcaption a{text-underline-offset:3px}.lkb-sources h3{margin-top:38px}.lkb-photo-credits{font-size:14px!important}.lkb-prose cite{font-size:13px;color:#667067;font-style:normal;font-weight:550}\n<\/style><main class=\"lkb\" data-lkb-article><div class=\"lkb-progress\" aria-hidden=\"true\"><span data-lkb-progress><\/span><\/div><header class=\"lkb-hero\"><div class=\"lkb-wrap\"><a class=\"lkb-back\" href=\"\/zh-hk\/seo\/\"><svg class=\"lkb-icon\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M19 12H5M11 6l-6 6 6 6\"\/><\/svg>\u8fd4\u56de SEO<\/a><div class=\"lkb-hero-grid\"><div><p class=\"lkb-kicker\">SEO \/ SEM \u540c SEO \u6307\u5357<\/p><h1>SEM SEO \u5206\u5225\uff5c\u9999\u6e2f SEM\u3001SEO \u9ede\u63c0\uff1f\u8ab2\u7a0b\u3001\u6536\u8cbb\u8207\u8077\u6daf\u8def\u7dda\u6bd4\u8f03<\/h1><p class=\"lkb-dek\">SEM \u8cb7\u5373\u6642\u6ce8\u610f\u529b\uff0cSEO \u5efa\u7acb\u503c\u5f97\u88ab\u6435\u5230\u7684\u7db2\u7ad9\u3002\u7531\u641c\u5c0b\u610f\u5716\u3001\u5b78\u8cbb\u5230\u4f5c\u54c1\u96c6\uff0c\u9010\u6a23\u62c6\u6e05\u695a\u3002<\/p><div class=\"lkb-byline\"><span class=\"lkb-mark\">LL<\/span><span><strong>Locke Lee<\/strong><small>2026.09.15<\/small><\/span><span class=\"lkb-date\"><small>22 \u5206\u9418\u95b1\u8b80<\/small><\/span><\/div><\/div><div class=\"lkb-signal\" aria-hidden=\"true\">\u25cf<\/div><\/div><\/div><\/header><div class=\"lkb-shell lkb-wrap\"><aside class=\"lkb-toc\"><p>\u6587\u7ae0\u76ee\u9304<\/p><nav><a href=\"#1\">SEM \u540c SEO \u5514\u4fc2\u540c\u4e00\u6a23\u5622\u2014\u2014\u800c\u5462\u500b\u5206\u5225\u5148\u4fc2\u91cd\u9ede<\/a><a href=\"#2\">SEM \u540c SEO \u9ede\u6bd4\u8f03\uff1f\u4f60\u771f\u6b63\u9700\u8981\u7684\u8868\u683c<\/a><a href=\"#3\">SEM \u5728\u9999\u6e2f\u5be6\u969b\u5305\u62ec\u751a\u9ebc\uff1f<\/a><a href=\"#4\">SEO \u5305\u62ec\u751a\u9ebc\uff1f\u9ede\u89e3\u901a\u5e38\u6162\u5572\uff1f<\/a><a href=\"#5\">\u751f\u610f\u61c9\u8a72\u7528 SEM\u3001SEO\uff0c\u5b9a\u4fc2\u5169\u6a23\u90fd\u7528\uff1f<\/a><a href=\"#6\">\u9999\u6e2f\u53ef\u4fe1 SEM\u3001SEO \u53ca\u6578\u78bc\u71df\u92b7\u8ab2\u7a0b\u9ede\u63c0\uff1f<\/a><a href=\"#7\">\u5b78\u751f\u53ca\u5728\u8077\u4eba\u58eb\u7684 90 \u65e5 SEM\uff0fSEO \u5b78\u7fd2\u8def\u7dda<\/a><a href=\"#8\">\u5831\u540d\u524d\u8981\u554f\u54a9\uff1f\u6700\u5f8c\u6211\u6703\u5481\u63c0<\/a><\/nav><\/aside><article class=\"lkb-prose\"><div class=\"lkb-mobile-toc\"><details><summary>\u6587\u7ae0\u76ee\u9304<span>\uff0b<\/span><\/summary><nav><a href=\"#1\">SEM \u540c SEO \u5514\u4fc2\u540c\u4e00\u6a23\u5622\u2014\u2014\u800c\u5462\u500b\u5206\u5225\u5148\u4fc2\u91cd\u9ede<\/a><a href=\"#2\">SEM \u540c SEO \u9ede\u6bd4\u8f03\uff1f\u4f60\u771f\u6b63\u9700\u8981\u7684\u8868\u683c<\/a><a href=\"#3\">SEM \u5728\u9999\u6e2f\u5be6\u969b\u5305\u62ec\u751a\u9ebc\uff1f<\/a><a href=\"#4\">SEO \u5305\u62ec\u751a\u9ebc\uff1f\u9ede\u89e3\u901a\u5e38\u6162\u5572\uff1f<\/a><a href=\"#5\">\u751f\u610f\u61c9\u8a72\u7528 SEM\u3001SEO\uff0c\u5b9a\u4fc2\u5169\u6a23\u90fd\u7528\uff1f<\/a><a href=\"#6\">\u9999\u6e2f\u53ef\u4fe1 SEM\u3001SEO \u53ca\u6578\u78bc\u71df\u92b7\u8ab2\u7a0b\u9ede\u63c0\uff1f<\/a><a href=\"#7\">\u5b78\u751f\u53ca\u5728\u8077\u4eba\u58eb\u7684 90 \u65e5 SEM\uff0fSEO \u5b78\u7fd2\u8def\u7dda<\/a><a href=\"#8\">\u5831\u540d\u524d\u8981\u554f\u54a9\uff1f\u6700\u5f8c\u6211\u6703\u5481\u63c0<\/a><\/nav><\/details><\/div><section id=\"1\"><p class=\"lkb-section-no\">01 \/ SEO<\/p><h2>SEM \u540c SEO \u5514\u4fc2\u540c\u4e00\u6a23\u5622\u2014\u2014\u800c\u5462\u500b\u5206\u5225\u5148\u4fc2\u91cd\u9ede<\/h2><div class=\"lkb-answer-box\"><strong>SEM \u4fc2\u7528\u9810\u7b97\u55ba\u641c\u5c0b\u5ee3\u544a\u7af6\u50f9\u5165\u9762\u8cb7\u66dd\u5149\uff1bSEO \u5c31\u4fc2\u9760\u76f8\u95dc\u6027\u3001\u6280\u8853\u53ef\u8b80\u6027\u3001\u6709\u7528\u5167\u5bb9\u548c\u4fe1\u4efb\uff0c\u9010\u6b65\u722d\u53d6\u81ea\u7136\u641c\u5c0b\u80fd\u898b\u5ea6\u3002\u9999\u6e2f\u5b78\u54e1\u53ea\u8b58\u5176\u4e2d\u4e00\u908a\uff0c\u7747\u641c\u5c0b\u5c31\u4f3c\u53ea\u958b\u5497\u4e00\u96bb\u773c\u3002<\/strong><\/div><p>\u5927\u5bb6\u554f <strong>SEM SEO \u5206\u5225<\/strong>\uff0c\u597d\u4f3c\u60f3\u8981\u4e00\u689d\u6574\u9f4a\u754c\u7dda\uff1a\u5de6\u908a\u4fc2\u4ed8\u8cbb\uff0c\u53f3\u908a\u4fc2\u514d\u8cbb\uff0c\u641e\u6382\u3002\u4f46\u5be6\u969b\u60c5\u6cc1\u6bd4\u8f03\u4f3c\u9999\u6e2f\u8857\u5e02\u6392\u968a\u2014\u2014\u6709\u724c\u3001\u6709\u4f8b\u5916\u3001\u6709\u4eba\u5fc3\u6025\uff0c\u7e3d\u6709\u4eba\u60f3\u63d2\u968a\u3002<\/p><p>\u9999\u6e2f\u8ab2\u7a0b\u548c agency \u5e38\u7528 SEM \u6307\u641c\u5c0b\u5f15\u64ce\u71df\u92b7\uff0c\u901a\u5e38\u5305\u62ec Google Ads \u7b49\u4ed8\u8cbb\u641c\u5c0b\uff1bSEO \u5c31\u4fc2\u6539\u5584\u7db2\u7ad9\u81ea\u7136\u641c\u5c0b\u8868\u73fe\u3002\u5169\u500b\u5b57\u5728\u4e0d\u540c\u6a5f\u69cb\u672a\u5fc5\u7528\u5f97\u5b8c\u5168\u4e00\u81f4\uff0c\u6240\u4ee5\u8981\u8b80\u8ab2\u7db1\uff0c\u5514\u597d\u6de8\u4fc2\u4fe1 module \u540d\u3002Google Ads \u6559\u5b78\u6703\u8b1b\u641c\u5c0b\u3001\u5c55\u793a\u3001\u8861\u91cf\u3001\u5f71\u7247\u548c Shopping\uff1bGoogle SEO \u6587\u4ef6\u5c31\u8b1b crawl\u3001index\u3001\u6709\u7528\u9801\u9762\u548c\u641c\u5c0b\u5916\u89c0\u3002\u5169\u8005\u4fc2\u540c\u4e00\u500b\u641c\u5c0b\u65c5\u7a0b\u7684\u4e0d\u540c\u5de5\u4f5c\uff0c\u5514\u4fc2\u540c\u4e00\u4efd\u5de5\u3002<\/p><blockquote>\u201cSEM \u53ef\u4ee5\u8cb7\u5230\u5165\u5834\u5238\uff1bSEO \u5c31\u4fc2\u52aa\u529b\u4ee4\u5f35\u67b1\u503c\u5f97\u5ba2\u4eba\u518d\u8fd4\u569f\u3002\u201d <cite>\u2014 \u4ffe\u5b78\u751f\u53ca\u5728\u8077\u4eba\u58eb\u7684\u5be6\u969b\u5206\u5225<\/cite><\/blockquote><figure class=\"lkb-figure\"><img src=\"https:\/\/image.hkstandard.com.hk\/f\/1024p0\/0x0\/100\/none\/cbf27ab0429eac7df6dee309aebc068e\/images\/2021-12\/n0001264indexPhoto.jpg\" data-local-asset=\"assets\/01-hku-lecture.jpg\" alt=\"\u9999\u6e2f\u5927\u5b78\u8b1b\u5802\u5167\uff0c\u5b78\u751f\u807d\u96fb\u5b50\u5546\u52d9\u53ca\u6578\u78bc\u5546\u696d\u500b\u6848\u7684\u771f\u5be6\u7167\u7247\" loading=\"eager\" decoding=\"async\"><figcaption>\u7531 <a href=\"https:\/\/www.thestandard.com.hk\/education\/article\/37017\/Advance-your-career-via-HKUs-Master-of-Science-programs\" target=\"_blank\" rel=\"noopener\">The Standard<\/a> \u767c\u5e03\u7684\u771f\u5be6\u5927\u5b78\u8ab2\u5802\u7167\u7247\u3002\u53ea\u4ee3\u8868\u6578\u78bc\u5546\u696d\u5b78\u7fd2\u5834\u666f\uff0c\u5514\u4ee3\u8868 SEM \u6216 SEO \u8ab2\u5802\uff1b\u520a\u767b\u524d\u8acb\u78ba\u8a8d\u518d\u7528\u6b0a\u9650\u3002<\/figcaption><\/figure><div class=\"lkb-note\"><strong>\u4e00\u53e5\u8b1b\u6652<\/strong><p>SEM \u9069\u5408\u4f60\u8981\u5373\u6642\u3001\u53ef\u63a7\u5236\u3001\u53ef\u4ee5\u8a08\u6578\u7684\u66dd\u5149\uff1bSEO \u9069\u5408\u4f60\u60f3\u5efa\u7acb\u9577\u671f\u641c\u5c0b\u8cc7\u7522\uff0c\u53c8\u9858\u610f\u6539\u5584\u7db2\u7ad9\u3001\u5167\u5bb9\u548c\u6280\u8853\u57fa\u790e\u3002\u597d\u591a\u751f\u610f\u5169\u6a23\u90fd\u9700\u8981\uff0c\u4f46\u5514\u4ee3\u8868\u4e00\u958b\u59cb\u8981\u4e94\u4e94\u6ce2\u3002<\/p><\/div><p>\u4e00\u9593\u4e0b\u661f\u671f\u4e94\u8981\u63a8\u51fa\u65b0\u670d\u52d9\u7684 startup\uff0c\u53ef\u80fd\u8981\u5148\u7528 SEM\uff1b\u4e00\u9593\u5df2\u6709\u591a\u5e74\u670d\u52d9\u9801\u3001\u4f46\u6bcf\u6b21\u90fd\u9760\u8cb7\u5ee3\u544a\u7684\u672c\u5730\u751f\u610f\uff0c\u5c31\u53ef\u80fd\u61c9\u8a72\u88dc SEO\u3002SEO \u5514\u4fc2\u514d\u8cbb\uff0c\u53ea\u4fc2\u5514\u9010\u4e00 click \u6536\u5a92\u9ad4\u8cbb\u2014\u2014\u4eba\u624b\u3001\u5de5\u5177\u3001\u958b\u767c\u3001\u5167\u5bb9\u540c\u8010\u6027\u90fd\u4fc2\u6210\u672c\u3002\u6700\u91cd\u8981\u4fc2\u77e5\u9053\u5169\u500b channel \u8cb7\u7dca\u4e5c\u3002<\/p><\/section><section id=\"2\"><p class=\"lkb-section-no\">02 \/ SEO<\/p><h2>SEM \u540c SEO \u9ede\u6bd4\u8f03\uff1f\u4f60\u771f\u6b63\u9700\u8981\u7684\u8868\u683c<\/h2><div class=\"lkb-answer-box\"><strong>\u5169\u8005\u5728\u4ed8\u8cbb\u6a21\u5f0f\u3001\u901f\u5ea6\u3001\u63a7\u5236\u529b\u3001\u6301\u7e8c\u6027\u3001\u91cf\u5ea6\u65b9\u5f0f\u548c\u5931\u6557\u65b9\u6cd5\u4e0a\u4e0d\u540c\u3002\u5187\u4e00\u500b\u4fc2\u9b54\u6cd5\u6377\u5f91\uff0c\u53ea\u4fc2\u627f\u8afe\u7684\u6771\u897f\u5514\u540c\u3002<\/strong><\/div><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u554f\u984c<\/th><th>SEM\uff0f\u4ed8\u8cbb\u641c\u5c0b<\/th><th>SEO\uff0f\u81ea\u7136\u641c\u5c0b<\/th><\/tr><\/thead><tbody><tr><td>\u9ede\u6a23\u53d6\u5f97\u80fd\u898b\u5ea6<\/td><td>\u9760\u51fa\u50f9\u3001\u5ee3\u544a\u8cea\u7d20\u3001\u76f8\u95dc\u6027\u3001landing page\u3001\u9810\u7b97\u548c\u5e33\u6236\u8a2d\u5b9a\u5f71\u97ff\u66dd\u5149\u3002<\/td><td>\u9760 crawl\u3001index\u3001\u76f8\u95dc\u6027\u3001\u6709\u7528\u7a0b\u5ea6\u3001\u7db2\u7ad9\u8cea\u7d20\u3001\u6b0a\u5a01\u548c\u9ad4\u9a57\u5f71\u97ff\u81ea\u7136\u6392\u540d\u3002<\/td><\/tr><tr><td>\u5e7e\u6642\u898b\u5230\u7d50\u679c<\/td><td>\u5be9\u6279\u3001\u8ffd\u8e64\u548c\u9810\u7b97\u6e96\u5099\u597d\u5f8c\uff0c\u6709\u6a5f\u6703\u8f03\u5feb\u51fa\u73fe\u3002<\/td><td>\u901a\u5e38\u8f03\u6162\uff1bGoogle \u8868\u793a\u6539\u52d5\u53ef\u80fd\u7531\u5e7e\u5c0f\u6642\u81f3\u5e7e\u500b\u6708\uff0c\u8981\u7528\u6578\u661f\u671f\u8a55\u4f30\u3002<\/td><\/tr><tr><td>\u4f60\u4ed8\u9322\u8cb7\u751a\u9ebc<\/td><td>\u5ee3\u544a\u8cbb\uff0c\u52a0\u7ba1\u7406\u3001\u5275\u610f\u3001landing page \u548c\u91cf\u5ea6\u5de5\u4f5c\u3002<\/td><td>\u4eba\u624b\u3001\u5167\u5bb9\u3001\u6280\u8853\u3001\u5de5\u5177\u3001PR\uff0f\u63d0\u53ca\u548c\u91cf\u5ea6\uff1b\u81ea\u7136 click \u5187\u5a92\u9ad4\u55ae\uff0c\u4f46\u5de5\u4f5c\u4e00\u6a23\u6709\u6210\u672c\u3002<\/td><\/tr><tr><td>\u63a7\u5236\u7a0b\u5ea6<\/td><td>\u5c0d targeting\u3001\u5ee3\u544a\u5b57\u773c\u3001\u9810\u7b97\u3001\u6642\u6bb5\u548c landing page \u6709\u8f03\u591a\u63a7\u5236\uff0c\u4f46\u53d7\u653f\u7b56\u548c\u7af6\u50f9\u5f71\u97ff\u3002<\/td><td>\u5c0d\u6392\u540d\u548c snippet \u63a7\u5236\u8f03\u5c11\uff0c\u4e3b\u8981\u9760\u7db2\u7ad9\u8cea\u7d20\u53ca\u6e05\u695a\u8cc7\u6599\u589e\u52a0\u5f71\u97ff\u529b\u3002<\/td><\/tr><tr><td>\u505c\u9810\u7b97\u4e4b\u5f8c<\/td><td>\u5e33\u6236\u505c\u6b62\u82b1\u8cbb\u6216\u53d7\u9650\uff0c\u5ee3\u544a\u901a\u5e38\u5c31\u505c\u3002<\/td><td>\u6709\u7528\u6539\u52d5\u53ef\u80fd\u7e7c\u7e8c\u5e36\u4f86\u66dd\u5149\uff0c\u4f46\u6392\u540d\u6c38\u9060\u5514\u4fc2\u6c38\u4e45\u64c1\u6709\uff0c\u4ea6\u5187\u4fdd\u8b49\u3002<\/td><\/tr><tr><td>\u5e38\u898b\u8aa4\u5340<\/td><td>\u53ea\u7747 click \u540c CPC\uff0c\u5514\u7406\u641c\u5c0b\u610f\u5716\u548c\u843d\u5730\u9801\u3002<\/td><td>\u6279\u91cf\u51fa\u8584\u5167\u5bb9\u3001\u585e\u95dc\u9375\u5b57\uff0c\u6216\u8005\u4ee5\u70ba\u8b49\u66f8\u6703\u81ea\u52d5\u5e36\u4f86\u6b0a\u5a01\u3002<\/td><\/tr><\/tbody><\/table><\/div><p>SEM \u5514\u4fc2\u300c\u5feb\u7248 SEO\u300d\uff0cSEO \u4ea6\u5514\u4fc2\u300c\u4e0d\u7528\u4ed8 click \u8cbb\u7684 SEM\u300d\u3002SEM \u4fc2\u7af6\u50f9\u52a0\u91cf\u5ea6\u7cfb\u7d71\uff1bSEO \u4fc2\u8cc7\u8a0a\u3001\u7522\u54c1\u548c\u6280\u8853\u8cea\u7d20\u7cfb\u7d71\u3002\u4ed8\u8cbb\u6e2c\u8a66\u53ef\u4ee5\u6559\u4f60\u5ba2\u4eba\u7528\u751a\u9ebc\u5b57\u773c\uff0cSEO \u53c8\u53ef\u4ee5\u5c07\u5462\u5572\u8a9e\u8a00\u8b8a\u6210\u66f4\u597d\u7684\u81ea\u7136\u9801\u9762\u3002<\/p><figure class=\"lkb-figure\"><img src=\"https:\/\/www.uowchk.edu.hk\/site-assets\/uow-college-hong-kong\/college\/news\/news_20250827_01a.jpg\" data-local-asset=\"assets\/02-uowhk-workshop.jpg\" alt=\"\u9999\u6e2f\u5c08\u696d\u57f9\u8a13\u5de5\u4f5c\u574a\uff0c\u53c3\u52a0\u8005\u8ddf\u96a8\u8b1b\u8005\u73fe\u5834\u5c55\u793a\u7684\u771f\u5be6\u7167\u7247\" loading=\"lazy\" decoding=\"async\"><figcaption>\u7531 <a href=\"https:\/\/www.uowchk.edu.hk\/news--events\/putting-ai-to-work.php\" target=\"_blank\" rel=\"noopener\">UOW College Hong Kong<\/a> \u767c\u5e03\u7684\u771f\u5be6\u5de5\u4f5c\u574a\u7167\u7247\u3002\u53ea\u4f5c\u5b78\u7fd2\u74b0\u5883\u793a\u610f\uff0c\u5514\u4ee3\u8868 SEO \u6216 SEM \u8ab2\u7a0b\u3002<\/figcaption><\/figure><p>\u5c0d\u5b78\u751f\u800c\u8a00\uff0c\u5462\u500b\u5206\u5225\u4ee4\u4f60 CV \u5beb\u5f97\u6e96\u78ba\uff1aGoogle Ads campaign setup \u5514\u7b49\u65bc technical SEO audit\u3002\u5c0d\u5728\u8077\u4eba\u58eb\u800c\u8a00\uff0c\u4ea6\u907f\u514d\u661f\u671f\u4e00\u65e9\u4e0a\u6536\u5230\u4e00\u53e5\u300c\u4f60\u5e6b\u6211\u505a SEO \u5566\u300d\uff0c\u4f46\u7ba1\u7406\u5c64\u5176\u5be6\u4fc2\u60f3\u4f60\u661f\u671f\u4e94\u524d\u8cb7\u66f4\u591a leads\u3002\u5169\u500b\u554f\u984c\u5514\u540c\u3002<\/p><\/section><section id=\"3\"><p class=\"lkb-section-no\">03 \/ SEO<\/p><h2>SEM \u5728\u9999\u6e2f\u5be6\u969b\u5305\u62ec\u751a\u9ebc\uff1f<\/h2><div class=\"lkb-answer-box\"><strong>SEM \u5514\u53ea\u4fc2\u5beb\u4e00\u6bb5\u5ee3\u544a\u3002\u53ef\u4fe1\u8ab2\u7a0b\u61c9\u8a72\u6559\u5e33\u6236\u7d50\u69cb\u3001\u641c\u5c0b\u610f\u5716\u3001\u51fa\u50f9\u3001\u5ee3\u544a\u8cc7\u7522\u3001landing page\u3001\u8f49\u5316\u8ffd\u8e64\u3001search terms\u3001\u9810\u7b97\u3001\u6e2c\u8a66\u548c\u653f\u7b56\uff0c\u800c\u5514\u4fc2\u6de8\u4fc2\u6559\u4f60\u64b3\u908a\u7c92\u63a3\u3002<\/strong><\/div><p>\u4e00\u500b\u6b63\u5e38\u7684 SEM \u8ab2\u7a0b\uff0c\u81f3\u5c11\u61c9\u8a72\u4ee4\u4f60\u5206\u5f97\u6e05 query\u3001keyword\u3001match type\u3001ad group\u3001campaign\u3001landing page \u548c conversion event\u3002\u5982\u679c\u5168\u90e8\u8a5e\u90fd\u585e\u5165\u4e00\u500b\u5927\u6876\uff0c\u8ab2\u7a0b\u53ef\u80fd\u53ea\u4fc2\u6559\u6309\u9215\uff0c\u4e0d\u662f\u6559\u5224\u65b7\u3002<\/p><div class=\"lkb-table-wrap\"><table><thead><tr><th>SEM \u6280\u80fd<\/th><th>\u5b78\u54e1\u61c9\u8a72\u5be6\u4f5c<\/th><th>\u53ef\u4ee5\u4fdd\u7559\u7684\u8b49\u64da<\/th><\/tr><\/thead><tbody><tr><td>\u610f\u5716\u548c\u5e33\u6236\u7d50\u69cb<\/td><td>\u6309\u641c\u5c0b\u8005\u8981\u5b8c\u6210\u7684\u5de5\u4f5c\u5206\u7d44\uff0c\u800c\u5514\u4fc2\u6309\u8a66\u7b97\u8868\u984f\u8272\u4e82\u5206\u3002<\/td><td>\u4e00\u5f35 campaign map\uff0c\u8b1b\u6e05\u6bcf\u7d44\u9ede\u89e3\u8981\u6709\u81ea\u5df1\u7684\u8a0a\u606f\u548c\u9801\u9762\u3002<\/td><\/tr><tr><td>\u5ee3\u544a\u548c\u8cc7\u7522\u5beb\u4f5c<\/td><td>\u5beb\u5177\u9ad4 copy\u3001\u6e2c\u8a66 proposition\uff0c\u4ee4\u5ee3\u544a\u627f\u8afe\u540c\u9801\u9762\u4e00\u81f4\u3002<\/td><td>\u5169\u500b ad variant\uff0c\u52a0\u4e0a\u6e2c\u8a66\u5047\u8a2d\u3002<\/td><\/tr><tr><td>\u51fa\u50f9\u548c\u9810\u7b97<\/td><td>\u7406\u89e3 spend\u3001CPC\u3001CVR\u3001CPL\u3001value \u540c automated bidding \u9650\u5236\u3002<\/td><td>\u4e00\u500b\u60c5\u5883\u9810\u7b97\u8868\uff0c\u793a\u7bc4 CVR \u8dcc\u6216 lead \u8cea\u7d20\u8b8a\u6642\u9ede\u8655\u7406\u3002<\/td><\/tr><tr><td>\u91cf\u5ea6<\/td><td>\u8a2d\u5b9a\u53ca\u6aa2\u67e5 conversion\u3001search terms\u3001\u8f14\u52a9\u884c\u52d5\u548c lead quality\u3002<\/td><td>\u8ffd\u8e64 checklist\uff0c\u540c\u6642\u5beb\u660e dashboard \u8b49\u660e\u5514\u5230\u751a\u9ebc\u3002<\/td><\/tr><tr><td>Landing page<\/td><td>\u4ee4\u9801\u9762\u8cbc\u5408 query\u3001\u6e1b\u5c11\u963b\u529b\u3001\u6e05\u695a\u4e0b\u4e00\u6b65\u3002<\/td><td>\u4e00\u4efd\u6309\u641c\u5c0b\u610f\u5716\u5beb\u7684 before\uff0fafter review\u3002<\/td><\/tr><\/tbody><\/table><\/div><p>Google \u7684 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7539883?hl=en-AU\" target=\"_blank\" rel=\"noopener\">Skillshop \u6307\u5f15<\/a>\u5217\u51fa Google Ads training \u548c certification learning paths\uff0c\u6703\u5c07\u7b56\u7565\u3001\u7522\u54c1\u6280\u5de7\u3001\u500b\u6848\u548c\u5546\u696d\u60c5\u5883\u653e\u57cb\u4e00\u9f4a\u3002\u5c0d SEM \u57fa\u790e\u800c\u8a00\uff0c\u4fc2\u4e00\u500b\u5408\u7406\u7684\u514d\u8cbb\u8d77\u9ede\uff1b\u4f46\u5514\u4ee3\u8868\u4f60\u5df2\u7d93\u6709\u9999\u6e2f\u50f1\u4e3b\u9700\u8981\u7684\u5be6\u6230\u7d93\u9a57\u3002<\/p><div class=\"lkb-note\"><strong>\u771f\u6b63\u91cd\u8981\u7684\u6578\u5b57<\/strong><p>\u5514\u597d\u505c\u55ba CTR\u3002\u554f click \u6709\u5187\u5e36\u4f86\u5571\u7684 enquiry\u3001\u6210\u672c\u4fc2\u54aa\u751f\u610f\u9802\u5f97\u9806\uff0c\u4ee5\u53ca sales follow-up\u3001\u9000\u6b3e\u548c lead quality \u4e4b\u5f8c\u4ef2\u5269\u5e7e\u591a\u3002<\/p><\/div><p>\u4e00\u500b\u8ab2\u7a0b\u5982\u679c\u53ea\u6176\u795d CPC \u4f4e\uff0c\u5514\u8b1b lead quality\uff0c\u5c31\u4f3c\u8b9a\u90e8\u7684\u58eb\u5e73\uff0c\u4f46\u5514\u7406\u6700\u5f8c\u8f09\u4f60\u53bb\u5497\u908a\u3002\u6280\u8853\u4e0a\u5187\u932f\uff1b\u5be6\u969b\u4e0a\u5e6b\u52a9\u6709\u9650\u3002<\/p><\/section><section id=\"4\"><p class=\"lkb-section-no\">04 \/ SEO<\/p><h2>SEO \u5305\u62ec\u751a\u9ebc\uff1f\u9ede\u89e3\u901a\u5e38\u6162\u5572\uff1f<\/h2><div class=\"lkb-answer-box\"><strong>SEO \u4fc2\u4ee4\u7db2\u7ad9\u5bb9\u6613\u88ab\u767c\u73fe\u3001\u7406\u89e3\u3001\u6709\u7528\u548c\u4fe1\u4efb\u7684\u5de5\u4f5c\uff0c\u5305\u62ec\u6280\u8853\u57fa\u790e\u3001\u641c\u5c0b\u610f\u5716\u3001\u5167\u5bb9\u3001\u5167\u93c8\u3001\u672c\u5730\u80fd\u898b\u5ea6\u3001\u6b0a\u5a01\u548c\u91cf\u5ea6\u3002<\/strong><\/div><p>Google \u7684 <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\" target=\"_blank\" rel=\"noopener\">SEO Starter Guide<\/a>\u8b1b\u5f97\u5f88\u6e05\u695a\uff1a\u5187\u79d8\u5bc6\u53ef\u4ee5\u81ea\u52d5\u5c07\u7db2\u7ad9\u9001\u4e0a\u7b2c\u4e00\u540d\u3002\u9577\u671f\u6709\u7528\u7684\u5de5\u4f5c\u5187\u5481\u6232\u5287\u6027\u2014\u2014\u4ee4\u9801\u9762\u53ef\u767c\u73fe\u3001\u5e6b\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u3001\u56de\u7b54\u641c\u5c0b\u8005\u9700\u8981\u3001\u4fdd\u6301\u8cc7\u6599\u6e96\u78ba\uff0c\u518d\u6309\u8b49\u64da\u6539\u5584\u3002<\/p><div class=\"lkb-table-wrap\"><table><thead><tr><th>SEO \u7bc4\u570d<\/th><th>\u4e00\u822c\u5de5\u4f5c<\/th><th>\u53ef\u4fe1\u8ab2\u7a0b\u5514\u61c9\u8a72\u627f\u8afe<\/th><\/tr><\/thead><tbody><tr><td>Technical SEO<\/td><td>Crawl\u3001index\u3001canonical\u3001redirect\u3001sitemap\u3001mobile\u3001structured data \u548c\u67b6\u69cb\u3002<\/td><td>\u4e00\u500b plugin setting \u5c31\u89e3\u6c7a\u6240\u6709\u6392\u540d\u554f\u984c\u3002<\/td><\/tr><tr><td>\u5167\u5bb9\u548c\u610f\u5716<\/td><td>\u5c07\u554f\u984c\u914d\u5230\u9801\u9762\u3001\u5beb\u6709\u7528\u5167\u5bb9\u3001\u66f4\u65b0\u820a\u8cc7\u6599\u3001\u5c55\u793a\u8b49\u64da\u3002<\/td><td>\u56fa\u5b9a\u5b57\u6578\u6216\u91cd\u8907\u95dc\u9375\u5b57\u4e00\u5b9a\u5e36\u4f86\u6392\u540d\u3002<\/td><\/tr><tr><td>Local SEO<\/td><td>\u5546\u696d\u8cc7\u6599\u3001\u672c\u5730\u9801\u3001reviews\u3001\u76f8\u7247\u3001\u5730\u5340\u76f8\u95dc\u6027\u548c enquiry path\u3002<\/td><td>\u865b\u69cb\u5730\u9ede\u6216\u4fdd\u8b49\u6c38\u4e45 map position\u3002<\/td><\/tr><tr><td>\u6b0a\u5a01\u548c\u9023\u7d50<\/td><td>\u53d6\u5f97\u76f8\u95dc\u63d0\u53ca\u3001\u6578\u78bc PR\u3001\u5065\u5eb7 reference\uff0c\u907f\u514d link scheme\u3002<\/td><td>\u5927\u91cf\u8cb7\u53ef\u7591\u9023\u7d50\u5c31\u53eb strategy\u3002<\/td><\/tr><tr><td>\u91cf\u5ea6<\/td><td>Search Console\u3001analytics\u3001\u6392\u540d\u3001\u8f49\u5316\u3001\u6536\u5165\u548c sales feedback\u3002<\/td><td>\u5c07 impressions \u7576\u6536\u5165\uff0c\u6216\u8005\u628a ranking screenshot \u7576\u6210\u751f\u610f\u7d50\u679c\u3002<\/td><\/tr><\/tbody><\/table><\/div><figure class=\"lkb-figure\"><img src=\"https:\/\/www.hkcc-polyu.edu.hk\/filemanager\/whatshappening\/common\/upload\/images\/865\/2040\/Photo%201.jpg\" data-local-asset=\"assets\/03-polyu-hkcc-seminar.jpg\" alt=\"\u9999\u6e2f\u5b78\u751f\u5e02\u5834\u71df\u92b7\u8b1b\u5ea7\uff0c\u6295\u5f71\u5e55\u5c55\u793a agency \u548c in-house \u6bd4\u8f03\u7684\u771f\u5be6\u7167\u7247\" loading=\"lazy\" decoding=\"async\"><figcaption>\u7531 <a href=\"https:\/\/www.hkcc-polyu.edu.hk\/en\/what-s-happening\/students\/index.php?sid=865\" target=\"_blank\" rel=\"noopener\">PolyU HKCC<\/a> \u767c\u5e03\u7684\u771f\u5be6\u5e02\u5834\u71df\u92b7\u8b1b\u5ea7\u7167\u7247\u3002\u539f\u9801\u63d0\u5230 campaign case \u548c Google Ads certification\uff1b\u5716\u7247\u5514\u8b49\u660e\u4efb\u4f55 SEO \u8ab2\u7a0b\u6548\u679c\u3002<\/figcaption><\/figure><p>SEO \u6162\uff0c\u56e0\u70ba\u5b83\u6539\u7dca\u4f60\u64c1\u6709\u7684\u8cc7\u7522\u3002\u4f60\u5514\u4fc2\u6de8\u4fc2\u5c07\u8a0a\u606f\u653e\u5230\u4eba\u9762\u524d\uff0c\u800c\u4fc2\u6539\u5584\u4e00\u5f35\u9810\u7b97\u505c\u5497\u4e4b\u5f8c\u4ecd\u7136\u61c9\u8a72\u6709\u7528\u7684\u9801\u9762\u3002\u6162\u3001\u6280\u8853\u6027\u8f03\u9ad8\uff0c\u6709\u6642\u5e7e\u7169\uff1b\u4f46\u5982\u679c\u9801\u9762\u771f\u4fc2\u503c\u5f97\u88ab\u6435\u5230\uff0c\u5de5\u4f5c\u6709\u6a5f\u6703\u7d2f\u7a4d\u3002<\/p><\/section><section id=\"5\"><p class=\"lkb-section-no\">05 \/ SEO<\/p><h2>\u751f\u610f\u61c9\u8a72\u7528 SEM\u3001SEO\uff0c\u5b9a\u4fc2\u5169\u6a23\u90fd\u7528\uff1f<\/h2><div class=\"lkb-answer-box\"><strong>\u6309\u6025\u5207\u7a0b\u5ea6\u3001\u55ae\u4f4d\u7d93\u6fdf\u3001\u7db2\u7ad9\u5e95\u5b50\u3001\u641c\u5c0b\u610f\u5716\u548c\u5718\u968a\u8ddf\u9032\u80fd\u529b\u63c0 channel\uff0c\u5514\u597d\u6309\u6700\u65b0 sales pitch \u5165\u9762\u6700\u97ff\u4eae\u7684 acronym \u63c0\u3002<\/strong><\/div><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u60c5\u6cc1<\/th><th>\u7b2c\u4e00\u6b65<\/th><th>\u539f\u56e0<\/th><\/tr><\/thead><tbody><tr><td>\u4e0b\u500b\u6708\u6709\u65b0\u670d\u52d9\u6216\u6d3b\u52d5<\/td><td>\u7528 SEM \u914d\u5408\u96c6\u4e2d landing page \u548c\u4e7e\u6de8 conversion tracking\u3002<\/td><td>\u9700\u8981\u5373\u6642\u3001\u53ef\u63a7\u5236\u7684\u66dd\u5149\uff0cSEO \u80fd\u898b\u5ea6\u672a\u5fc5\u4f86\u5f97\u5207\u3002<\/td><\/tr><tr><td>\u670d\u52d9\u641c\u5c0b\u610f\u5716\u9ad8\u4f46 click \u8cb4<\/td><td>\u88dc SEO \u57fa\u790e\uff0c\u540c\u6642\u505a\u6709\u754c\u7dda\u7684 SEM \u6e2c\u8a66\u3002<\/td><td>\u81ea\u7136\u9801\u53ef\u80fd\u6e1b\u5c11\u9577\u671f\u4f9d\u8cf4\uff0cSEM \u5c31\u627f\u63a5\u5373\u6642\u9700\u6c42\u3002<\/td><\/tr><tr><td>\u7db2\u7ad9\u6709\u6536\u9304\u6216\u6280\u8853\u554f\u984c<\/td><td>\u5148\u4fee SEO \u57fa\u790e\uff1b\u53ea\u6709\u9801\u9762\u63a5\u5f97\u4f4f\u5148\u653e\u5927 SEM\u3002<\/td><td>\u8cb7\u6d41\u91cf\u53bb\u4e00\u5f35\u58de\u6216\u6df7\u4e82\u7684\u9801\uff0c\u4fc2\u6700\u5feb\u5b78\u5230\u6602\u8cb4\u7684\u4e00\u8ab2\u3002<\/td><\/tr><tr><td>\u9999\u6e2f\u5b63\u7bc0\u6027\u9700\u6c42<\/td><td>SEO \u5167\u5bb9\u548c\u672c\u5730\u9801\u914d\u5408 SEM \u65fa\u5b63\u9810\u7b97\u3002<\/td><td>\u4e00\u908a\u627f\u63a5\u9700\u6c42\uff0c\u4e00\u908a\u5efa\u7acb\u9577\u671f\u8cc7\u7522\u3002<\/td><\/tr><tr><td>\u53ea\u6709\u4e00\u500b marketer<\/td><td>\u5148\u505a\u4e00\u500b\u53ef\u91cf\u5ea6\u7684 SEM test \u548c\u4e00\u5f35\u9ad8\u50f9\u503c SEO \u9801\u3002<\/td><td>\u96c6\u4e2d\u6bd4\u5341\u4e8c\u500b\u5187\u4eba\u7dad\u8b77\u7684 project \u66f4\u5feb\u6709\u8b49\u64da\u3002<\/td><\/tr><tr><td>\u5b78\u751f\u6216\u8f49\u8077\u4eba\u58eb<\/td><td>\u5b78\u5171\u540c\u57fa\u790e\uff0c\u518d\u505a\u4e00\u4efd SEM case \u548c\u4e00\u4efd SEO audit\u3002<\/td><td>\u50f1\u4e3b\u53ef\u4ee5\u7747\u4f60\u4fc2\u54aa\u540c\u6642\u660e\u767d\u6d41\u91cf\u7372\u53d6\u548c\u7db2\u7ad9\u8cea\u7d20\u3002<\/td><\/tr><\/tbody><\/table><\/div><p>\u6bd4\u8f03\u5169\u500b channel \u6700\u4e7e\u6de8\u7684\u65b9\u6cd5\uff0c\u4fc2\u554f click \u4e4b\u5f8c\u767c\u751f\u751a\u9ebc\u3002\u9801\u9762\u3001offer\u3001sales process \u672c\u8eab\u5dee\uff0cSEM \u548c SEO \u90fd\u5514\u6703\u8b8a\u9b54\u8853\u3002\u641c\u5c0b\u80fd\u898b\u5ea6\u4fc2\u9580\u53e3\uff1b\u8f49\u5316\u3001\u4ea4\u4ed8\u548c\u8ddf\u9032\u4fc2\u5165\u9762\u9593\u8216\u3002\u9999\u6e2f\u5ba2\u4eba\u8d95\u6642\u9593\uff0c\u958b\u9580\u4e4b\u5f8c\u4fc2\u8ff7\u5bae\uff0c\u4f62\u5c31\u975c\u975c\u96e2\u5834\u3002<\/p><div class=\"lkb-point-grid\"><div><span>01<\/span><p><strong>\u8981\u901f\u5ea6<\/strong><br>\u6709\u6025\u5207\u6642\u9593\u8868\u3001\u53c8\u8a08\u5f97\u6e05 economics\uff0c\u5c31\u7528 paid search\u3002<\/p><\/div><div><span>02<\/span><p><strong>\u8981\u8cc7\u7522<\/strong><br>\u7db2\u7ad9\u9700\u8981\u66f4\u597d\u7b54\u6848\u3001\u7d50\u69cb\u548c\u9577\u671f\u53ef\u767c\u73fe\u6027\uff0c\u5c31\u505a SEO\u3002<\/p><\/div><div><span>03<\/span><p><strong>\u8981\u8b49\u64da<\/strong><br>\u7528\u7d30\u984d paid test\uff0c\u5c07\u5b78\u5230\u7684\u8a9e\u8a00\u653e\u56de\u81ea\u7136\u9801\u3002<\/p><\/div><div><span>04<\/span><p><strong>\u8981\u514b\u5236<\/strong><br>\u672a\u6e05\u695a audience\u3001offer \u548c\u8f49\u5316\u8def\u5f91\u524d\uff0c\u5514\u597d\u5169\u908a\u4e00\u9f4a\u5927\u7051\u9322\u3002<\/p><\/div><div><span>05<\/span><p><strong>\u8981\u4fe1\u4efb<\/strong><br>\u5831 enquiry \u548c\u6536\u5165\u8cea\u7d20\uff0c\u5514\u597d\u6de8\u5831 traffic\u3001click \u6216 screenshot\u3002<\/p><\/div><\/div><\/section><section id=\"6\"><p class=\"lkb-section-no\">06 \/ SEO<\/p><h2>\u9999\u6e2f\u53ef\u4fe1 SEM\u3001SEO \u53ca\u6578\u78bc\u71df\u92b7\u8ab2\u7a0b\u9ede\u63c0\uff1f<\/h2><div class=\"lkb-answer-box\"><strong>\u5187\u4e00\u500b\u8ab2\u7a0b\u5b8c\u7f8e\u3002\u6bd4\u8f03\u503c\u5f97\u67e5\u7684 shortlist\uff0c\u4fc2\u8fa6\u5b78\u65b9\u3001\u8ab2\u7db1\u3001\u8a55\u6838\u3001\u65e5\u671f\u3001\u5b78\u8cbb\u548c\u8b49\u66f8\u8aaa\u6cd5\u90fd\u6524\u5f97\u958b\uff0c\u800c\u4e14\u7bc4\u570d\u771f\u4fc2\u914d\u5408\u4f60\u60f3\u5b78\u7684\u6280\u80fd\u3002<\/strong><\/div><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u8def\u7dda<\/th><th>\u7814\u7a76\u6642\u9ede\u516c\u958b\u8cc7\u6599<\/th><th>\u9069\u5408\u8ab0<\/th><th>\u91cd\u8981\u9650\u5236<\/th><\/tr><\/thead><tbody><tr><td>HKPC Academy SEO \u8ab2\u7a0b<\/td><td>\u7db2\u4e0a vLearn\uff1bHK$100\uff1b\u7d04 56 \u5206\u9418\uff1b\u5ee3\u6771\u8a71\uff0f\u666e\u901a\u8a71\u914d\u4e2d\u82f1\u6587\u5b57\u5e55\uff1b\u5b8c\u6210\u8b49\u66f8\uff1b\u5305\u62ec SEO\u3001\u95dc\u9375\u5b57\u3001\u7ad9\u5167\u5916\u57fa\u790e\u3001Analytics \u548c Search Console\u3002<\/td><td>\u5b78\u751f\u3001\u5728\u8077\u4eba\u58eb\uff0c\u60f3\u4f4e\u6210\u672c\u4e86\u89e3 SEO\u3002<\/td><td>\u592a\u77ed\uff0c\u5514\u8db3\u5920\u5efa\u7acb\u6c42\u8077\u4f5c\u54c1\u96c6\u6216\u6df1\u5165 SEM\u3002<\/td><\/tr><tr><td>Form.Welkin SEO \u8b49\u66f8<\/td><td>6 \u5c0f\u6642\u3001\u5169\u7bc0\uff1bHK$1,200\uff1b\u5ee3\u6771\u8a71\uff1b\u65fa\u89d2\uff1b80% \u51fa\u5e2d\u52a0\u7d42\u6e2c\uff1b\u9801\u9762\u5217 2026 \u5e74 11 \u6708 26 \u65e5\u4e0b\u4e00\u73ed\u3002<\/td><td>\u60f3\u8981\u77ed\u9762\u6388\u548c\u6a5f\u69cb\u8b49\u66f8\u7684\u5b78\u54e1\u3002<\/td><td>\u5514\u597d\u81ea\u884c\u5beb\u6210 QF \u6216 CEF\uff0c\u9664\u975e\u5b98\u65b9\u6587\u4ef6\u6709\u5481\u8b1b\u3002<\/td><\/tr><tr><td>AD-Linkage \u6578\u78bc\u71df\u92b7\u5be6\u6230\u8b49\u66f8<\/td><td>30 \u5c0f\u6642\u8ab2\u5802\u52a0 3 \u5c0f\u6642\u8003\u8a66\uff1b\u4e00\u534a\u7db2\u4e0a\u3001\u4e00\u534a\u9762\u6388\uff1bQF Level 4 \u767b\u8a18\uff1bCEF \u8ab2\u7a0b\uff1bSEO\uff0fGEO\u3001AI \u5167\u5bb9\u3001Google\uff0fMeta ads \u548c Analytics \u5171\u5341\u500b\u55ae\u5143\u3002<\/td><td>\u5728\u8077\u4eba\u58eb\u60f3\u5c07 SEM\u3001SEO \u540c\u5176\u4ed6 acquisition \u653e\u57cb\u5b78\u3002<\/td><td>SEO \u548c SEM \u53ea\u4fc2\u5ee3\u6cdb\u8ab2\u7a0b\u4e00\u90e8\u5206\uff0c\u8cc7\u52a9\u6309\u8cc7\u683c\u800c\u5b9a\u3002<\/td><\/tr><tr><td>\u7406\u5927 SPEED AI \u6578\u78bc\u8207\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u8b49\u66f8<\/td><td>84 \u5c0f\u6642\uff1bQF Level 4\uff1b\u9801\u9762\u5217\u6b63\u50f9 HK$18,800\uff0c2026 \u5e74 11 \u6708 12 \u65e5\u524d\u65e9\u9ce5 HK$16,800\uff1b2026 \u5e74 12 \u6708 12 \u65e5\u958b\u8ab2\uff1b\u5ee3\u6771\u8a71\u914d\u82f1\u6587\u652f\u63f4\uff0c\u6559\u6750\u53ca\u8a55\u4f30\u7528\u82f1\u6587\u3002<\/td><td>\u8f49\u8077\u4eba\u58eb\u6216\u60f3\u8981\u6b63\u5f0f\u5ee3\u6cdb\u8cc7\u6b77\u7684 marketer\u3002<\/td><td>\u5514\u4fc2\u7d14 SEO \u6216 SEM \u5c08\u79d1\uff0c\u4ea6\u5305\u542b\u66f4\u5ee3\u7684 marketing \u548c AI search\u3002<\/td><\/tr><tr><td>HKU SPACE \u6578\u78bc\u71df\u92b7\u8def\u7dda<\/td><td>\u73fe\u6642\u9801\u9762\u5305\u62ec 30 \u5c0f\u6642 AI-driven growth hacking module\uff0cHK$8,300\uff0c2027 \u5e74 1 \u6708 3 \u65e5\u958b\u8ab2\uff1b\u53e6\u6709 3 \u500b\u6708\u3001\u5ee3\u6771\u8a71\u914d\u82f1\u6587\u6559\u6750\u7684 analytics certificate\uff0c\u9801\u9762\u5217 HK$6,950 \u53ca 2026 \u5e74 10 \u6708 31 \u65e5\u958b\u8ab2\u3002<\/td><td>\u60f3\u4e00\u908a\u8fd4\u5de5\u4e00\u908a\u5b78 analytics\u3001growth \u548c paid\uff0forganic context \u7684\u5c08\u696d\u4eba\u58eb\u3002<\/td><td>\u8981\u9010\u500b module \u7747\u6e05\u695a\uff0cdigital marketing \u5514\u81ea\u52d5\u7b49\u65bc SEO certification\u3002<\/td><\/tr><tr><td>Google Skillshop \u52a0 Google Search Central<\/td><td>Google Ads learning paths \u548c SEO \u57fa\u790e\u6587\u4ef6\u514d\u8cbb\u3001\u81ea\u4fee\u3001\u5b98\u65b9\u767c\u5e03\u3002<\/td><td>\u5b78\u751f\u60f3\u5148\u8a66\u6c34\u6eab\uff0c\u672a\u6c7a\u5b9a\u662f\u5426\u6295\u8cc7\u5b78\u8cbb\u3002<\/td><td>\u5187\u9999\u6e2f\u8ab2\u5ba4 feedback\u3001\u50f1\u4e3b\u5b89\u6392\u6216\u4fdd\u8b49\u5de5\u4f5c\u7d50\u679c\u3002<\/td><\/tr><\/tbody><\/table><\/div><p>\u300c\u53ef\u4fe1\u300d\u8981\u5283\u4e00\u689d\u754c\u7dda\u3002\u6e05\u695a\u7684\u8fa6\u5b78\u65b9\u3001\u6700\u65b0\u8ab2\u7a0b\u9801\u3001\u516c\u958b\u8a55\u6838\u548c\u5b98\u65b9 QF\uff0fCEF \u53c3\u8003\uff0c\u4fc2\u6709\u7528\u8a0a\u865f\uff1b\u4f46\u5514\u4ee3\u8868\u6bcf\u4e00\u8ab2\u90fd\u4e00\u5b9a\u6559\u5f97\u51fa\u8272\u3002CEF \u4fc2\u8cc7\u52a9\uff0f\u7533\u8acb\u5236\u5ea6\uff0c\u4e0d\u662f\u842c\u80fd\u6559\u5b78\u54c1\u8cea badge\uff1bQF \u4fc2\u8cc7\u6b77\u7d1a\u5225\uff0c\u4e5f\u5514\u7b49\u65bc\u7562\u696d\u5f8c\u81ea\u7136\u8b58\u505a campaign \u6216 technical audit\u3002<\/p><figure class=\"lkb-figure\"><img src=\"https:\/\/cdn.prod.website-files.com\/651e4efb504ec6d8d72378af\/667b954cc9deb7e7d1bc272d_2024-0417%20iNGO%20Course%203-11.webp\" data-local-asset=\"assets\/04-digital-marketing-class.webp\" alt=\"\u6578\u78bc\u71df\u92b7\u8ab2\u5802\u5167\uff0c\u5b78\u54e1\u7528\u96fb\u8166\u8a0e\u8ad6\u548c\u5206\u4eab\u5be6\u4f5c\u7684\u771f\u5be6\u7167\u7247\" loading=\"lazy\" decoding=\"async\"><figcaption>\u7531 <a href=\"https:\/\/ingoacademy.ntu.edu.tw\/article\/training-course-iii-digital-marketing\" target=\"_blank\" rel=\"noopener\">iNGO Academy<\/a> \u767c\u5e03\u7684\u771f\u5be6\u6578\u78bc\u71df\u92b7\u8ab2\u5802\u7167\u7247\u3002\u53ea\u4f5c\u5b78\u7fd2\u5834\u666f\u793a\u610f\uff0c\u5514\u4fc2\u9999\u6e2f\u8ab2\u7a0b endorsement\uff1b\u520a\u767b\u524d\u8acb\u78ba\u8a8d\u518d\u7528\u6b0a\u3002<\/figcaption><\/figure><p>\u5b78\u751f\u53ef\u4ee5\u5148\u7528\u514d\u8cbb\u5b98\u65b9\u6559\u6750\u52a0\u4e00\u500b\u5c0f project\uff0c\u518d\u8cb7\u5927\u578b\u8cc7\u6b77\u3002\u5728\u8077\u4eba\u58eb\u5c31\u8981\u6bd4\u8f03\u4e0a\u8ab2\u6642\u9593\u3001\u8a9e\u8a00\u3001\u8a55\u6838\u3001\u8edf\u4ef6\u3001\u4ea4\u901a\u548c\u6700\u5f8c\u53ef\u4ee5\u4ea4\u51fa\u7684\u4f5c\u54c1\u3002\u4e00\u5f35\u4ee4\u4f60\u661f\u671f\u4e00\u5b8c\u5168\u5514\u77e5\u505a\u4e5c\u7684\u8b49\u66f8\uff0c\u5176\u5be6\u53ea\u4fc2\u4e00\u672c\u6602\u8cb4 bookmark\u3002<\/p><\/section><section id=\"7\"><p class=\"lkb-section-no\">07 \/ SEO<\/p><h2>\u5b78\u751f\u53ca\u5728\u8077\u4eba\u58eb\u7684 90 \u65e5 SEM\uff0fSEO \u5b78\u7fd2\u8def\u7dda<\/h2><div class=\"lkb-answer-box\"><strong>\u5148\u5b78\u5171\u540c\u57fa\u790e\uff0c\u518d\u523b\u610f\u505a\u4e00\u4ef6 SEM \u4f5c\u54c1\u548c\u4e00\u4ef6 SEO \u4f5c\u54c1\u3002\u4f5c\u54c1\u96c6\u4fc2\u7531\u300c\u6211\u4e0a\u904e\u8ab2\u300d\u8d70\u5230\u300c\u6211\u53ef\u4ee5\u52a0\u5165\u641c\u5c0b\u5718\u968a\u300d\u7684\u6a4b\u3002<\/strong><\/div><ol class=\"lkb-number-list\"><li><strong>\u7b2c 1\u201314 \u65e5\uff1a\u756b\u5f35\u5730\u5716<\/strong><span>\u8b80 Google SEO guide\uff0c\u5b8c\u6210\u4e00\u689d Google Ads learning path\uff0c\u8a18\u4f4e query\u3001keyword\u3001ad\u3001landing page\u3001organic result \u548c conversion \u7684\u5206\u5225\u3002<\/span><\/li><li><strong>\u7b2c 15\u201330 \u65e5\uff1a\u89c0\u5bdf\u771f\u5be6\u641c\u5c0b<\/strong><span>\u6bd4\u8f03\u9999\u6e2f\u7e41\u4e2d\u548c\u82f1\u6587\u7d50\u679c\u9801\uff0c\u8a18\u610f\u5716\u3001\u5ee3\u544a\u3001\u672c\u5730\u7d50\u679c\u3001\u9801\u9762\u985e\u578b\u3001title\u3001offer\uff0c\u4ee5\u53ca\u641c\u5c0b\u8005\u4e0b\u4e00\u6b65\u60f3\u505a\u751a\u9ebc\u3002<\/span><\/li><li><strong>\u7b2c 31\u201345 \u65e5\uff1a\u505a\u4e00\u4efd SEM \u7df4\u7fd2<\/strong><span>\u505a mock campaign structure\u3001keyword groups\u3001ad variants\u3001budget assumptions\u3001negative keywords \u548c conversion plan\uff0c\u6e05\u695a\u6a19\u8a3b\u4fc2\u6a21\u64ec\u3002<\/span><\/li><li><strong>\u7b2c 46\u201365 \u65e5\uff1a\u505a\u4e00\u4efd SEO \u7df4\u7fd2<\/strong><span>Audit \u4e00\u5f35\u9801\u9762\uff1a\u610f\u5716\u3001title\u3001heading\u3001\u5167\u93c8\u3001\u6280\u8853\u5b58\u53d6\u3001\u672c\u5730\u76f8\u95dc\u6027\u548c\u8f49\u5316\u963b\u529b\u3002\u6539\u5b8c\u5f8c\u9010\u9805\u89e3\u91cb\u3002<\/span><\/li><li><strong>\u7b2c 66\u201380 \u65e5\uff1a\u8aa0\u5be6\u91cf\u5ea6<\/strong><span>\u505a\u4e00\u4efd\u7c21\u55ae\u5831\u544a\uff0c\u5206\u958b impressions\u3001clicks\u3001CPC\u3001conversions\u3001qualified leads\u3001rankings \u548c revenue\uff0c\u4e26\u5beb\u660e\u6578\u64da\u8b49\u660e\u5514\u5230\u751a\u9ebc\u3002<\/span><\/li><li><strong>\u7b2c 81\u201390 \u65e5\uff1a\u6435\u4eba\u6311\u6a5f<\/strong><span>\u4ffe\u5c0e\u5e2b\u3001\u540c\u4e8b\u6216 SEO practitioner \u7747\uff0c\u4fee\u6b63\u542b\u7cca\u5730\u65b9\uff0c\u518d\u6574\u7406\u6210 case study\u3002<\/span><\/li><\/ol><h3>\u4f5c\u54c1\u96c6\u61c9\u8a72\u6709\u751a\u9ebc\uff1f<\/h3><p>\u4e00\u9801\u5c55\u793a SEM \u601d\u8003\uff1a\u53d7\u773e\u3001\u610f\u5716\u3001\u7d50\u69cb\u3001copy\u3001\u9810\u7b97\u548c\u91cf\u5ea6\uff1b\u53e6\u4e00\u9801\u5c55\u793a SEO \u601d\u8003\uff1a\u9801\u9762\u8a3a\u65b7\u3001\u6280\u8853\u6aa2\u67e5\u3001\u5167\u5bb9\u6539\u52d5\u3001\u5167\u93c8\u548c\u4e0b\u4e00\u6b65\u3002\u52a0\u4e0a\u884c\u696d\u3001\u5047\u8a2d\u3001\u65e5\u671f\u548c\u9650\u5236\u2014\u2014\u5187 context \u7684 screenshot\uff0c\u53ea\u4fc2\u4e00\u584a\u597d\u6709\u81ea\u4fe1\u7684\u7d30\u9577\u65b9\u5f62\u3002<\/p><div class=\"lkb-note\"><strong>\u5514\u597d\u626e\u6709\u7d50\u679c<\/strong><p>\u5982\u679c campaign \u4fc2\u6a21\u64ec\uff0c\u5c31\u5beb\u6a21\u64ec\uff1b\u5982\u679c\u6d41\u91cf\u4e0a\u5347\u539f\u56e0\u7121\u6cd5\u5206\u958b\uff0c\u5c31\u7167\u8b1b\u3002\u8aa0\u5be6\u7684\u5047\u8a2d\u6703\u4ee4\u521d\u5b78\u8005\u66f4\u6709\u7528\uff0c\u5514\u6703\u66f4\u5dee\u3002<\/p><\/div><p>\u5728\u8077\u4eba\u58eb\u591a\u4e00\u500b\u9650\u5236\uff1a\u6642\u9593\u3002\u56db\u5c0f\u6642\u7684\u665a\u9593\u8ab2\uff0c\u5982\u679c\u5e36\u5230\u4e00\u4ef6\u771f\u6b63\u5de5\u4f5c sample\uff0c\u53ef\u80fd\u6bd4 84 \u5c0f\u6642\u4f46\u6700\u5f8c\u4ea4\u5514\u5230\u4f5c\u54c1\u7684\u8ab2\u66f4\u9069\u5408\u3002\u4e0d\u904e\uff0c\u5982\u679c\u4f60\u8981\u8f49\u884c\uff0c\u9577\u8ab2\u7a0b\u63d0\u4f9b deadline\u3001\u8a55\u6838\u548c\u540c\u5b78\u7fa4\u7d44\uff0c\u4ea6\u53ef\u80fd\u503c\u5f97\u3002\u5187\u4eba\u56e0\u70ba\u63c0\u6700\u91cd\u7684\u6642\u9593\u8868\u800c\u651e\u734e\u3002<\/p><\/section><section id=\"8\"><p class=\"lkb-section-no\">08 \/ SEO<\/p><h2>\u5831\u540d\u524d\u8981\u554f\u54a9\uff1f\u6700\u5f8c\u6211\u6703\u5481\u63c0<\/h2><div class=\"lkb-answer-box\"><strong>\u4ed8\u6b3e\u524d\u554f\u6e05\u695a\u8ab2\u7a0b\u8b1b SEM\u3001SEO \u9084\u662f\u5169\u6a23\uff1b\u5e7e\u591a live practice\uff1b\u4ea4\u751a\u9ebc\u4f5c\u54c1\uff1b\u908a\u500b\u6559\uff1b\u8b49\u66f8\u4ee3\u8868\u751a\u9ebc\uff1b\u4ee5\u53ca\u8ab2\u7a0b\u9801\u9762\u7684\u8cc7\u6599\u662f\u5426\u6700\u65b0\u3002<\/strong><\/div><ol class=\"lkb-number-list\"><li><strong>SEM \u5728\u9019\u88e1\u4fc2\u54aa\u6307 Google Ads\uff1f<\/strong><span>\u554f\u6e05 Search Ads\u3001Display\u3001Shopping\u3001social ads\uff0c\u9084\u662f\u53ea\u4fc2\u5c07\u6240\u6709 digital marketing \u90fd\u53eb SEM\u3002<\/span><\/li><li><strong>SEO \u6709\u5187 technical work\uff1f<\/strong><span>\u7747\u6709\u5187 crawl\u3001index\u3001canonical\u3001redirect\u3001\u67b6\u69cb\u3001Search Console \u548c\u91cf\u5ea6\uff0c\u800c\u5514\u4fc2\u6de8\u4fc2 keyword \u540c blog\u3002<\/span><\/li><li><strong>\u6211\u6703\u5514\u6703\u7528\u771f\u5be6\u6216 sandbox \u5e33\u6236\uff1f<\/strong><span>\u554f\u6709\u751a\u9ebc\u8cc7\u6599\u3001\u79c1\u96b1\u9650\u5236\u548c\u5be6\u4f5c\u6b0a\u9650\u3002<\/span><\/li><li><strong>\u6211\u8981\u4ea4\u751a\u9ebc\uff1f<\/strong><span>Campaign map\u3001audit\u3001dashboard\u3001landing-page review \u6216 final project \u90fd\u6bd4\u6de8\u807d slides \u6709\u7528\u3002<\/span><\/li><li><strong>\u8b49\u66f8\u539f\u6587\u4fc2\u751a\u9ebc\uff1f<\/strong><span>\u5206\u6e05 provider-issued\u3001completion\u3001QF registration \u548c CEF reimbursement\uff0c\u5514\u597d\u81ea\u5df1\u5728 LinkedIn \u5347\u7d1a\u5b57\u773c\u3002<\/span><\/li><li><strong>\u8ab2\u7db1\u5e7e\u6642\u66f4\u65b0\uff1f<\/strong><span>Google Ads interface\u3001AI search \u548c\u91cf\u5ea6\u65b9\u6cd5\u6703\u8b8a\uff0c\u554f revision date\u3002<\/span><\/li><li><strong>\u6709\u5187\u4fdd\u8b49\u6392\u540d\u3001\u6d41\u91cf\u6216 leads\uff1f<\/strong><span>\u5982\u679c\u6709\uff0c\u6162\u6162\u884c\uff1bGoogle \u672c\u8eab\u90fd\u5514\u4fdd\u8b49\u7b2c\u4e00\u540d\u3002<\/span><\/li><li><strong>\u5b8c\u6210\u5f8c\u6709\u5187 feedback\uff1f<\/strong><span>\u554f office hour\u3001\u88dc\u5802\u3001\u9304\u5f71\u3001\u793e\u7fa4\u548c\u518d\u6b21\u5be6\u4f5c\u7684\u65b9\u6cd5\u3002<\/span><\/li><\/ol><h3>FAQ\uff1aSEM \u4e00\u5b9a\u597d\u904e SEO \u55ce\uff1f<\/h3><p>\u5514\u4fc2\u3002SEM \u901a\u5e38\u9069\u5408\u53ef\u63a7\u5236\u3001\u5373\u6642\u7684 demand\uff1bSEO \u901a\u5e38\u9069\u5408\u6539\u5584\u9577\u671f\u641c\u5c0b\u8cc7\u7522\u3002\u7db2\u7ad9\u672c\u8eab\u58de\uff0c\u5169\u6a23\u90fd\u53ef\u4ee5\u6d6a\u8cbb\u9322\uff1b\u771f\u6b63\u7b54\u6848\u53d6\u6c7a\u65bc\u6025\u5207\u6027\u3001margin\u3001\u7af6\u722d\u3001\u7db2\u7ad9\u8cea\u7d20\u548c sales follow-up\u3002<\/p><h3>SEM \u4fc2\u4ed8\u8cbb\uff0cSEO \u4fc2\u514d\u8cbb\uff1f<\/h3><p>SEM \u901a\u5e38\u6709 media spend\uff1bSEO \u81ea\u7136\u7d50\u679c\u5187\u9010 click \u5a92\u9ad4\u8cbb\uff0c\u4f46\u4eba\u624b\u3001\u5167\u5bb9\u3001\u958b\u767c\u3001\u5de5\u5177\u3001\u7814\u7a76\u548c\u6a5f\u6703\u6210\u672c\u5168\u90e8\u90fd\u4fc2\u9322\u3002\u8b1b SEO \u514d\u8cbb\uff0c\u53ea\u4fc2\u5c07 invoice \u85cf\u5497\u55ba\u53e6\u4e00\u500b\u62bd\u5c5c\u3002<\/p><h3>\u5b78\u751f\u61c9\u8a72\u7531\u908a\u500b\u8ab2\u7a0b\u958b\u59cb\uff1f<\/h3><p>\u5148\u7528 Google \u514d\u8cbb Ads learning \u548c SEO \u5b98\u65b9\u6587\u4ef6\uff0c\u518d\u6309\u9700\u8981\u63c0 HKPC \u6216\u77ed\u9762\u6388\u73ed\u88dc\u89e3\u91cb\u548c accountability\u3002\u5148\u505a\u4e00\u4efd\u5c0f SEM case \u548c\u4e00\u4efd SEO audit\uff0c\u518d\u6c7a\u5b9a\u662f\u5426\u9700\u8981\u6b63\u5f0f\u8cc7\u6b77\u3002<\/p><h3>\u5728\u8077\u4eba\u58eb\u61c9\u8a72\u9ede\u63c0\uff1f<\/h3><p>\u6309\u6bcf\u661f\u671f\u6642\u9593\u3001\u8a9e\u8a00\u3001\u8a55\u6838\u548c project \u662f\u5426\u4f3c\u4f60\u7684\u5de5\u4f5c\u53bb\u63c0\u3002HKU SPACE\u3001AD-Linkage \u548c\u7406\u5927 SPEED \u53ef\u4ee5\u6bd4\u8f03\u5ee3\u6cdb\u6578\u78bc\u71df\u92b7\u767c\u5c55\uff1bHKPC\u3001Form.Welkin \u6216 Google \u514d\u8cbb\u8def\u7dda\u53ef\u80fd\u4fc2\u66f4\u7a69\u9663\u7684\u7b2c\u4e00\u6b65\u3002<\/p><div class=\"lkb-note\"><strong>\u6700\u5f8c\u5efa\u8b70<\/strong><p>\u5514\u597d\u554f SEM \u540c SEO \u908a\u500b acronym \u807d\u843d\u66f4\u503c\u9322\u3002\u554f\u4f60\u8981\u89e3\u6c7a\u751a\u9ebc\u641c\u5c0b\u554f\u984c\u3001\u53ef\u4ee5\u4ea4\u51fa\u751a\u9ebc\u8b49\u64da\uff0c\u4ee5\u53ca\u8ab2\u7a0b\u6709\u5187\u6559 label \u80cc\u5f8c\u771f\u6b63\u7684\u5de5\u4f5c\u3002<\/p><\/div><p>SEM \u4ee4\u4f60\u5165\u5230\u7af6\u50f9\u5834\uff1bSEO \u5e6b\u4f60\u6574\u4e00\u6a23\u503c\u5f97\u88ab\u6435\u5230\u7684\u6771\u897f\u3002\u60f3\u505a digital growth\uff0c\u5169\u6a23\u90fd\u5b78\u5187\u554f\u984c\u2014\u2014\u4f46\u5148\u5206\u6e05\u695a\uff0c\u5426\u5247\u6bcf\u500b\u641c\u5c0b\u554f\u984c\u6700\u5f8c\u90fd\u4f3c\u4fc2\u4f60\u672a\u64b3\u5230\u7684\u67d0\u7c92\u63a3\u3002<\/p><\/section><section id=\"sources\" class=\"lkb-sources\"><p class=\"lkb-section-no\">\u7814\u7a76\uff0b\u5716\u7247\u4f86\u6e90<\/p><h2>\u4f86\u6e90\u3001\u8ab2\u7a0b\u5099\u8a3b\u8207\u5716\u7247 credits<\/h2><ol><li><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\" target=\"_blank\" rel=\"noopener\">Google Search Central\uff1a\u300aSEO \u5165\u9580\u6307\u5357\u300b<\/a><\/li><li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7539883?hl=en-AU\" target=\"_blank\" rel=\"noopener\">Google Ads Skillshop \u6559\u5b78\u6307\u5f15<\/a><\/li><li><a href=\"https:\/\/ads.google.cn\/intl\/en_hk\/home\/\" target=\"_blank\" rel=\"noopener\">Google Ads \u9999\u6e2f<\/a><\/li><li><a href=\"https:\/\/www.hkpcacademy.org\/10017879-05-digital-marketing-enhancing-seo-for-online-visibility-and-leads-vlearn-programme-2\/\" target=\"_blank\" rel=\"noopener\">HKPC Academy SEO \u8ab2\u7a0b<\/a><\/li><li><a href=\"https:\/\/formwelkin.com\/course\/seo_skill\/\" target=\"_blank\" rel=\"noopener\">Form.Welkin SEO \u8b49\u66f8<\/a><\/li><li><a href=\"https:\/\/cef.ad-linkage.com\/courses\/digital-marketing\/\" target=\"_blank\" rel=\"noopener\">AD-Linkage \u6578\u78bc\u71df\u92b7\u8b49\u66f8<\/a><\/li><li><a href=\"https:\/\/www.speed-polyu.edu.hk\/tc\/short-course\/pcert_AI-drivendigitalmarketing\" target=\"_blank\" rel=\"noopener\">\u7406\u5927 SPEED \u5c08\u696d\u8b49\u66f8<\/a><\/li><li><a href=\"https:\/\/hkuspace.hku.hk\/prog\/cert-for-module-ai-driven-growth-hacking-in-digital-marketing\" target=\"_blank\" rel=\"noopener\">HKU SPACE growth-hacking module<\/a><\/li><li><a href=\"https:\/\/hkuspace.hku.hk\/prog\/exe-cert-in-social-media-and-digital-marketing-analytics\" target=\"_blank\" rel=\"noopener\">HKU SPACE marketing analytics certificate<\/a><\/li><li><a href=\"https:\/\/www.wfsfaa.gov.hk\/cef\/en\/faq.htm\" target=\"_blank\" rel=\"noopener\">CEF \u5b98\u65b9 FAQ<\/a><\/li><li><a href=\"https:\/\/www.hkqr.gov.hk\/\" target=\"_blank\" rel=\"noopener\">\u9999\u6e2f\u8cc7\u6b77\u540d\u518a<\/a><\/li><\/ol><h3>\u5716\u7247\u4f86\u6e90<\/h3><ul class=\"lkb-photo-credits\"><li><strong>01-hku-lecture.jpg<\/strong> \u2014 \u7db2\u4e0a\u627e\u5230\u7684\u771f\u5be6\u8ab2\u5802\uff0f\u5de5\u4f5c\u574a\u7167\u7247\uff0c\u4f86\u6e90\uff1a<a href=\"https:\/\/www.thestandard.com.hk\/education\/article\/37017\/Advance-your-career-via-HKUs-Master-of-Science-programs\" target=\"_blank\" rel=\"noopener\">www.thestandard.com.hk<\/a>\uff1b<a href=\"https:\/\/image.hkstandard.com.hk\/f\/1024p0\/0x0\/100\/none\/cbf27ab0429eac7df6dee309aebc068e\/images\/2021-12\/n0001264indexPhoto.jpg\" target=\"_blank\" rel=\"noopener\">\u5716\u7247\u76f4\u9023<\/a>\u3002<\/li><li><strong>02-uowhk-workshop.jpg<\/strong> \u2014 \u7db2\u4e0a\u627e\u5230\u7684\u771f\u5be6\u8ab2\u5802\uff0f\u5de5\u4f5c\u574a\u7167\u7247\uff0c\u4f86\u6e90\uff1a<a href=\"https:\/\/www.uowchk.edu.hk\/news--events\/putting-ai-to-work.php\" target=\"_blank\" rel=\"noopener\">www.uowchk.edu.hk<\/a>\uff1b<a href=\"https:\/\/www.uowchk.edu.hk\/site-assets\/uow-college-hong-kong\/college\/news\/news_20250827_01a.jpg\" target=\"_blank\" rel=\"noopener\">\u5716\u7247\u76f4\u9023<\/a>\u3002<\/li><li><strong>03-polyu-hkcc-seminar.jpg<\/strong> \u2014 \u7db2\u4e0a\u627e\u5230\u7684\u771f\u5be6\u8ab2\u5802\uff0f\u5de5\u4f5c\u574a\u7167\u7247\uff0c\u4f86\u6e90\uff1a<a href=\"https:\/\/www.hkcc-polyu.edu.hk\/en\/what-s-happening\/students\/index.php?sid=865\" target=\"_blank\" rel=\"noopener\">www.hkcc-polyu.edu.hk<\/a>\uff1b<a href=\"https:\/\/www.hkcc-polyu.edu.hk\/filemanager\/whatshappening\/common\/upload\/images\/865\/2040\/Photo%201.jpg\" target=\"_blank\" rel=\"noopener\">\u5716\u7247\u76f4\u9023<\/a>\u3002<\/li><li><strong>04-digital-marketing-class.webp<\/strong> \u2014 \u7db2\u4e0a\u627e\u5230\u7684\u771f\u5be6\u8ab2\u5802\uff0f\u5de5\u4f5c\u574a\u7167\u7247\uff0c\u4f86\u6e90\uff1a<a href=\"https:\/\/ingoacademy.ntu.edu.tw\/article\/training-course-iii-digital-marketing\" target=\"_blank\" rel=\"noopener\">ingoacademy.ntu.edu.tw<\/a>\uff1b<a href=\"https:\/\/cdn.prod.website-files.com\/651e4efb504ec6d8d72378af\/667b954cc9deb7e7d1bc272d_2024-0417%20iNGO%20Course%203-11.webp\" target=\"_blank\" rel=\"noopener\">\u5716\u7247\u76f4\u9023<\/a>\u3002<\/li><\/ul><p class=\"lkb-source-note\">Research current through 2026-09-15 UTC. Course fees, dates, subsidies, availability and syllabuses can change; verify the provider page before enrolling. SEM and SEO are used differently by different providers, so the article distinguishes official facts from practical interpretation. Image reuse rights remain with the original publishers or photographers. \u8ab2\u7a0b\u9801\u3001\u65e5\u671f\u3001\u5b78\u8cbb\u53ca\u8cc7\u52a9\u8cc7\u6599\u53ef\u80fd\u8b8a\u66f4\uff1b\u520a\u767b\u6216\u5831\u540d\u524d\u8acb\u6838\u5c0d\u6700\u65b0\u8cc7\u6599\u548c\u5716\u7247\u518d\u7528\u689d\u6b3e\u3002<\/p><\/section><\/article><\/div><footer class=\"lkb-end\"><div class=\"lkb-wrap\"><strong>\u60f3\u70ba\u672a\u4f86 90 \u65e5\u6574\u4e00\u689d\u641c\u5c0b\u5b78\u7fd2\u8def\u7dda\uff1f<\/strong><p>\u7531\u641c\u5c0b\u554f\u984c\u958b\u59cb\uff0c\u5514\u597d\u7531 acronym \u958b\u59cb\u3002\u63c0\u4e00\u689d\u6700\u5c0f\u4f46\u53ef\u4fe1\u7684\u8def\uff0c\u505a\u51fa\u771f\u6b63\u53ef\u4ee5\u5c55\u793a\u7684\u4f5c\u54c1\u3002<\/p><\/div><\/footer><\/main><script id=\"locke-owner-blog-script\">(function(){'use strict';var root=document.querySelector('[data-lkb-article]');if(!root)return;var bar=root.querySelector('[data-lkb-progress]');var sections=[].slice.call(root.querySelectorAll('.lkb-prose>section[id]'));var links=[].slice.call(root.querySelectorAll('.lkb-toc a'));function update(){var max=document.documentElement.scrollHeight-window.innerHeight;var ratio=max>0?Math.max(0,Math.min(1,window.scrollY\/max)):0;if(bar)bar.style.transform='scaleX('+ratio+')';var current='';sections.forEach(function(s){if(s.getBoundingClientRect().top<=180)current=s.id});links.forEach(function(a){a.classList.toggle('is-active',a.getAttribute('href')==='#'+current)})}window.addEventListener('scroll',update,{passive:true});window.addEventListener('resize',update);update()}());<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u60f3\u77e5\u9053 SEM SEO \u5206\u5225\uff1f\u7531\u4ed8\u8cbb\u641c\u5c0b\u3001\u81ea\u7136\u6392\u540d\u3001\u901f\u5ea6\u3001\u6210\u672c\u5230\u9999\u6e2f SEO\uff0fSEM \u8ab2\u7a0b\uff0c\u6df1\u5165\u6bd4\u8f03\u5b78\u751f\u53ca\u5728\u8077\u4eba\u58eb\u61c9\u8a72\u9ede\u5b78\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-15591","post","type-post","status-publish","format-standard","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/lockelee.hk\/zh-hk\/wp-json\/wp\/v2\/posts\/15591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lockelee.hk\/zh-hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lockelee.hk\/zh-hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lockelee.hk\/zh-hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lockelee.hk\/zh-hk\/wp-json\/wp\/v2\/comments?post=15591"}],"version-history":[{"count":1,"href":"https:\/\/lockelee.hk\/zh-hk\/wp-json\/wp\/v2\/posts\/15591\/revisions"}],"predecessor-version":[{"id":15596,"href":"https:\/\/lockelee.hk\/zh-hk\/wp-json\/wp\/v2\/posts\/15591\/revisions\/15596"}],"wp:attachment":[{"href":"https:\/\/lockelee.hk\/zh-hk\/wp-json\/wp\/v2\/media?parent=15591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lockelee.hk\/zh-hk\/wp-json\/wp\/v2\/categories?post=15591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lockelee.hk\/zh-hk\/wp-json\/wp\/v2\/tags?post=15591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}