{"id":15656,"date":"2026-09-16T09:56:43","date_gmt":"2026-09-16T01:56:43","guid":{"rendered":"https:\/\/lockelee.hk\/?p=15656"},"modified":"2026-09-16T10:22:07","modified_gmt":"2026-09-16T02:22:07","slug":"image-seo-hong-kong","status":"publish","type":"post","link":"https:\/\/lockelee.hk\/zh-hk\/seo\/image-seo-hong-kong\/","title":{"rendered":"\u5716\u7247 SEO \u5be6\u6230\uff5c\u9999\u6e2f\u7db2\u7ad9\u9ede\u6a23\u512a\u5316\u5716\u7247\u3001ALT \u6587\u5b57\u3001\u901f\u5ea6\u8207\u641c\u5c0b\u66dd\u5149"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15656\" class=\"elementor elementor-15656\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-astraen e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"astraen\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div 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summary{display:flex;justify-content:space-between;padding:19px 0;cursor:pointer;list-style:none;font-weight:800}.lkb-mobile-toc summary::-webkit-details-marker{display:none}.lkb-mobile-toc nav{display:grid;padding-bottom:16px}.lkb-mobile-toc a{padding:8px 0;color:#586158;text-decoration:none;font-size:13px}.lkb-prose>section{margin-bottom:56px;padding-bottom:56px}.lkb h2{font-size:35px}.lkb-prose p,.lkb-prose li{font-size:17px}.lkb blockquote{font-size:21px}.lkb-answer-box{padding:22px}.lkb-answer-box strong{font-size:19px}.lkb-number-list li{grid-template-columns:1fr;gap:7px;padding-left:39px}.lkb-point-grid{grid-template-columns:1fr}.admin-bar .lkb-progress{top:46px}}\n\n.lkb-figure{margin:42px 0 48px}.lkb-figure img{display:block;width:100%;height:auto;max-height:620px;object-fit:cover;border:1px solid #c8c8bd;background:#e9e5d9}.lkb-figure figcaption{margin-top:11px;color:#687069;font-size:12px;line-height:1.6}.lkb-figure figcaption a{text-underline-offset:3px}.lkb-sources h3{margin-top:38px}.lkb-photo-credits{font-size:14px!important}.lkb-prose cite{font-size:13px;color:#667067;font-style:normal;font-weight:550}\n\n.lkb-code{margin:30px 0;padding:22px 24px;overflow:auto;background:#202a24;color:#dce7d2;border-left:4px solid var(--lime);font:13px\/1.75 ui-monospace,SFMono-Regular,Menlo,monospace;white-space:pre}.lkb-code code{font:inherit}.lkb-prose .lkb-mini-label{margin:26px 0 10px;color:#657064;font:800 10px\/1.2 ui-monospace,monospace;letter-spacing:.12em;text-transform:uppercase}.lkb-prose .lkb-tiny{font-size:14px;line-height:1.7;color:#657064}\n<\/style><main class=\"lkb\" data-lkb-article><div class=\"lkb-progress\" aria-hidden=\"true\"><span data-lkb-progress><\/span><\/div><header class=\"lkb-hero\"><div class=\"lkb-wrap\"><a class=\"lkb-back\" href=\"\/zh-hk\/seo\/\"><svg class=\"lkb-icon\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M19 12H5M11 6l-6 6 6 6\"\/><\/svg>\u8fd4\u56de SEO<\/a><div class=\"lkb-hero-grid\"><div><p class=\"lkb-kicker\">SEO \/ \u5716\u7247 SEO \u6307\u5357<\/p><h1>\u5716\u7247 SEO \u5be6\u6230\uff5c\u9999\u6e2f\u7db2\u7ad9\u9ede\u6a23\u512a\u5316\u5716\u7247\u3001ALT \u6587\u5b57\u3001\u901f\u5ea6\u8207\u641c\u5c0b\u66dd\u5149<\/h1><p class=\"lkb-dek\">\u4f60\u5f35\u975a\u76f8\u53ef\u4ee5\u597d\u6709\u7528\uff0c\u4ea6\u53ef\u4ee5\u5b8c\u5168\u96b1\u5f62\u3002\u5462\u4efd\u9999\u6e2f\u5be6\u6230\u6307\u5357\uff0c\u9010\u6a23\u8b1b\u6e05\u695a\u5716\u7247\u9ede\u6a23\u6613\u6435\u3001\u6613\u660e\u3001\u8f09\u5f97\u5feb\uff0c\u540c\u6642\u6709 \u6070\u7576 \u7f72\u540d\u3002<\/p><div class=\"lkb-byline\"><span class=\"lkb-mark\">LL<\/span><span><strong>Locke Lee<\/strong><small>2026.09.16<\/small><\/span><span class=\"lkb-date\"><small>24 \u5206\u9418\u95b1\u8b80<\/small><\/span><\/div><\/div><div class=\"lkb-signal\" aria-hidden=\"true\">\u25cf<\/div><\/div><\/div><\/header><div class=\"lkb-shell lkb-wrap\"><aside class=\"lkb-toc\"><p>\u6587\u7ae0\u76ee\u9304<\/p><nav><a href=\"#1\">\u5f35\u76f8\u5b58\u5728\uff0c\u4f46 Google \u672a\u5fc5\u6435\u5230\u4f62\u3002<\/a><a href=\"#2\">Google \u7747\u5230\u54a9\uff0c\u7747\u5514\u5230\u54a9\uff1f<\/a><a href=\"#3\">\u6a94\u6848\u540d\u3001\u683c\u5f0f\u3001\u5bb9\u91cf\uff1a\u4e09\u89d2\u95dc\u4fc2\u8981\u5e73\u8861<\/a><a href=\"#4\">ALT \u5514\u4fc2 \u95dc\u9375\u5b57 \u5783\u573e\u6876<\/a><a href=\"#5\">\u901f\u5ea6\uff1a\u5514\u597d\u7b49\u5f35\u76f8\u5230\u5148\u642c\u597d\u5c4b\u4f01\u5572\u50a2\u4fec<\/a><a href=\"#6\">\u9999\u6e2f\u4e09\u8a9e\u7db2\u7ad9\u5605\u5716\u7247 SEO \u96e3\u984c<\/a><a href=\"#7\">\u96fb\u5546\u3001\u4f5c\u54c1\u96c6\u3001\u672c\u5730\u5e97\u8216\uff1a\u6574\u7406\u5571\u5605\u8b49\u64da<\/a><a href=\"#8\">30 \u5206\u9418\u5716\u7247 SEO \u6aa2\u67e5\uff1a\u5be6\u969b\u505a\u6cd5<\/a><a href=\"#9\">90 \u65e5\u8a08\u5283\uff1a\u5514\u4f7f\u5373\u523b\u5927\u88dd\u4fee\u500b\u7db2\u7ad9<\/a><a href=\"#10\">FAQ\uff1a\u5716\u7247 SEO \u6210\u65e5\u88ab\u554f\u5605\u554f\u984c<\/a><\/nav><\/aside><article class=\"lkb-prose\"><div class=\"lkb-mobile-toc\"><details><summary>\u6587\u7ae0\u76ee\u9304<span>\uff0b<\/span><\/summary><nav><a href=\"#1\">\u5f35\u76f8\u5b58\u5728\uff0c\u4f46 Google \u672a\u5fc5\u6435\u5230\u4f62\u3002<\/a><a href=\"#2\">Google \u7747\u5230\u54a9\uff0c\u7747\u5514\u5230\u54a9\uff1f<\/a><a href=\"#3\">\u6a94\u6848\u540d\u3001\u683c\u5f0f\u3001\u5bb9\u91cf\uff1a\u4e09\u89d2\u95dc\u4fc2\u8981\u5e73\u8861<\/a><a href=\"#4\">ALT \u5514\u4fc2 \u95dc\u9375\u5b57 \u5783\u573e\u6876<\/a><a href=\"#5\">\u901f\u5ea6\uff1a\u5514\u597d\u7b49\u5f35\u76f8\u5230\u5148\u642c\u597d\u5c4b\u4f01\u5572\u50a2\u4fec<\/a><a href=\"#6\">\u9999\u6e2f\u4e09\u8a9e\u7db2\u7ad9\u5605\u5716\u7247 SEO \u96e3\u984c<\/a><a href=\"#7\">\u96fb\u5546\u3001\u4f5c\u54c1\u96c6\u3001\u672c\u5730\u5e97\u8216\uff1a\u6574\u7406\u5571\u5605\u8b49\u64da<\/a><a href=\"#8\">30 \u5206\u9418\u5716\u7247 SEO \u6aa2\u67e5\uff1a\u5be6\u969b\u505a\u6cd5<\/a><a href=\"#9\">90 \u65e5\u8a08\u5283\uff1a\u5514\u4f7f\u5373\u523b\u5927\u88dd\u4fee\u500b\u7db2\u7ad9<\/a><a href=\"#10\">FAQ\uff1a\u5716\u7247 SEO \u6210\u65e5\u88ab\u554f\u5605\u554f\u984c<\/a><\/nav><\/details><\/div><section id=\"1\"><p class=\"lkb-section-no\">01 \/ SEO<\/p><h2>\u5f35\u76f8\u5b58\u5728\uff0c\u4f46 Google \u672a\u5fc5\u6435\u5230\u4f62\u3002<\/h2><div class=\"lkb-answer-box\"><strong>\u5716\u7247 SEO \u4fc2\u4e00\u5957\u4ee4\u5716\u7247\u5bb9\u6613\u88ab\u767c\u73fe\u3001\u5bb9\u6613\u7406\u89e3\u3001\u8f09\u5165\u5920\u5feb\uff0c\u800c\u4e14\u771f\u4fc2\u5c0d\u9801\u9762\u6709\u7528\u5605\u505a\u6cd5\u3002\u5514\u4fc2\u5c07\u6bcf\u500b\u6a94\u6848\u540d\u6539\u6210 image-seo-best-image-final-final.jpg \u5c31\u53eb\u5b8c\u6210\u3002<\/strong><\/div><p>\u4e00\u5f35\u597d\u76f8\u53ef\u4ee5\u505a\u597d\u591a\u5622\uff1a\u5c55\u793a\u4e0a\u74b0\u8216\u982d\u9580\u9762\u5605\u984f\u8272\u3001\u8b49\u660e\u7522\u54c1\u62ce\u4e0a\u624b\u4fc2\u54a9\u6a23\uff0c\u53c8\u6216\u8005\u55ba\u6587\u5b57\u4e4b\u524d\uff0c\u5148\u7540\u5b78\u751f\u7747\u5230\u76f8\u6a5f\u61c9\u8a72\u9ede\u64fa\u3002\u4e0d\u904e\uff0c\u7db2\u4e0a\u6709\u5927\u91cf\u975a\u76f8\u5176\u5be6\u8457\u4f4f\u96b1\u5f62\u6597\u7bf7\u2014\u2014\u653e\u5497\u5165 CSS background\u3001\u6a94\u6848\u540d\u4fc2\u4e00\u4e32\u76f8\u6a5f\u7de8\u865f\u3001\u5187 ALT\u3001\u4e0a\u8f09\u6210 6MB\uff0c\u9801\u9762\u4ef2\u8981\u7b49\u5230\u5929\u8352\u5730\u8001\u5148\u7a69\u5b9a\u843d\u569f\u3002<\/p><p>\u5462\u500b\u5c31\u4fc2<strong>\u5716\u7247 SEO<\/strong>\u5605\u6838\u5fc3\u3002\u4f60\u8981\u5e6b\u641c\u5c0b\u7cfb\u7d71\u540c\u771f\u4eba\u56de\u7b54\u56db\u689d\u666e\u901a\u554f\u984c\uff1a\u5462\u5f35\u4fc2\u54a9\uff1f\u540c\u5462\u9801\u6709\u5187\u95dc\uff1f\u53ef\u5514\u53ef\u4ee5\u5feb\u5572\u7747\u5230\uff1f\u6211\u6709\u5187\u6b0a\u7528\uff1f\u6f0f\u4e00\u6a23\uff0c\u5f35\u76f8\u5c0d\u4e0a\u8f09\u8005\u569f\u8b1b\u4ecd\u7136\u597d\u975a\uff0c\u4f46\u641c\u5c0b\u4e16\u754c\u5514\u4fc2\u5481\u591a\u60c5\u3002<\/p><p>Google \u5605<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-images\" target=\"_blank\" rel=\"noopener\">\u5716\u7247 SEO \u6307\u5f15<\/a>\u8b1b\u5230\uff0c\u7cfb\u7d71\u6703\u7531\u5716\u7247\u6240\u5728\u9801\u9762\u62bd\u53d6\u8cc7\u6599\uff0c\u5305\u62ec\u9644\u8fd1\u6587\u5b57\u3001\u5716\u7247\u8aaa\u660e\u3001\u6a19\u984c \u540c ALT\u3002\u4ea6\u5efa\u8b70\u7528\u6a19\u6e96 HTML \u5716\u7247\u5143\u7d20\u3001\u652f\u63f4\u5605\u683c\u5f0f\u540c \u5716\u7247\u7db2\u7ad9\u5730\u5716\u3002\u91cd\u9ede\u5176\u5be6\u597d\u6e05\u695a\uff1a\u4fc2 \u8a9e\u5883 \u540c \u53ef\u53d6\u7528\u6027\uff0c\u5514\u4fc2 \u95dc\u9375\u5b57 \u7051\u91d1\u7c89\u3002<\/p><blockquote>\u201c\u5f35\u76f8\u4fc2\u9801\u9762\u610f\u601d\u5605\u4e00\u90e8\u5206\uff0c\u5514\u4fc2\u6587\u7ae0\u5beb\u5b8c\u4e4b\u5f8c\u5148\u9ed0\u4e0a\u53bb\u5605\u8cbc\u7d19\u3002\u201d <cite>\u2014 \u5716\u7247 SEO \u5be6\u7528\u539f\u5247<\/cite><\/blockquote><figure class=\"lkb-figure\"><img fetchpriority=\"high\" src=\"https:\/\/www.owlhk.org\/img\/work\/1500008\/01.jpg\" data-local-asset=\"assets\/01-hong-kong-wildlife-fieldwork.jpg\" alt=\"\u9999\u6e2f\u91ce\u5916\u6d3b\u52d5\u4e2d\uff0c\u5b78\u751f\u548c\u5c0e\u5e2b\u7528\u76f8\u6a5f\u62cd\u651d\u8774\u8776\u7684\u771f\u5be6\u7167\u7247\" width=\"1920\" height=\"1280\" loading=\"eager\" decoding=\"async\"><figcaption>\u4f86\u81ea <a href=\"https:\/\/www.owlhk.org\/en\/tertiary-school-education\/1500008\/Wildlife%2BVideography%2BEducation%2BProgramme+-+Wildlife%2BFilmmaking%2BWorkshop\" target=\"_blank\" rel=\"noopener\">Outdoor Wildlife Learning Hong Kong<\/a> \u7684\u9999\u6e2f\u91ce\u5916\u651d\u5f71\u6d3b\u52d5\u771f\u5be6\u7167\u7247\u3002\u53ea\u7528\u4f5c\u5f71\u50cf\u88fd\u4f5c\u4f8b\u5b50\uff0c\u4e26\u4e0d\u4ee3\u8868\u5716\u7247\u4e3b\u984c\u5c31\u662f\u672c\u6587\uff1b\u6b63\u5f0f\u520a\u767b\u524d\u8acb\u6838\u5c0d\u518d\u7528\u6b0a\u9650\u3002<\/figcaption><\/figure><div class=\"lkb-note\"><strong>\u4e00\u53e5\u8b1b\u6652<\/strong><p>\u91cd\u8981\u5716\u7247\u8981\u6709\u7a69\u5b9a URL\u3001\u5408\u7406\u6a94\u6848\u540d\u3001\u597d\u7528 ALT\u3001\u6b63\u78ba\u5c3a\u5bf8\u3001\u5408\u9069\u683c\u5f0f\u3001\u76f8\u95dc\u6587\u5b57\uff0c\u540c\u4e00\u500b\u5514\u6703\u963b\u4f4f\u9996\u5c4f\u5605\u8f09\u5165\u7b56\u7565\u3002\u4e4b\u5f8c\u91cf\u5ea6\u7d50\u679c\u3002\u5c31\u4fc2\u5481\uff0c\u5514\u4f7f\u71d2\u9999\u3002<\/p><\/div><\/section><section id=\"2\"><p class=\"lkb-section-no\">02 \/ SEO<\/p><h2>Google \u7747\u5230\u54a9\uff0c\u7747\u5514\u5230\u54a9\uff1f<\/h2><div class=\"lkb-answer-box\"><strong>Google \u53ef\u4ee5\u7531\u666e\u901a HTML img \u5143\u7d20\u767c\u73fe\u5716\u7247\uff0c\u518d\u914d\u5408\u9801\u9762\u6587\u5b57\u540c \u5716\u7247\u8cc7\u6599 \u7406\u89e3\u5167\u5bb9\uff1bCSS \u80cc\u666f\u5716\u7247 \u5c31\u5514\u4fc2\u540c\u4e00\u56de\u4e8b\uff0c\u800c\u4e14\u4efb\u4f55 \u6a19\u8a18 \u90fd\u5514\u4fdd\u8b49\u5716\u7247\u4e00\u5b9a\u51fa\u73fe\u55ba\u641c\u5c0b\u7d50\u679c\u3002<\/strong><\/div><p>\u5148\u8b1b\u6700\u57fa\u672c \u5be6\u4f5c\u3002<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-images\" target=\"_blank\" rel=\"noopener\">Google \u73fe\u884c\u6587\u4ef6<\/a>\u6307\u51fa\uff0c\u641c\u5c0b\u722c\u87f2 \u53ef\u4ee5\u7531 <code>&lt;img&gt;<\/code> \u5605 <code>src<\/code> \u5c6c\u6027\u6435\u5230\u5716\u7247\uff0c\u5305\u62ec\u653e\u55ba <code>&lt;picture&gt;<\/code> \u5165\u9762\u5605 img\u3002\u81f3\u65bc CSS \u80cc\u666f\u5716\u7247\uff0cGoogle \u641c\u5c0b \u5514\u6703\u7528\u540c\u6a23\u65b9\u5f0f\u5c07\u4f62\u7576\u4f5c \u5716\u7247\u5167\u5bb9 \u53bb \u7de8\u5165\u7d22\u5f15\u3002\u6240\u4ee5\uff0c\u5982\u679c\u7522\u54c1\u76f8\u4fc2\u91cd\u8981\u8b49\u64da\uff0c\u5514\u597d\u53ea\u5c07\u552f\u4e00\u4e00\u5f35\u76f8\u85cf\u55ba \u88dd\u98fe\u7528\u6a23\u5f0f\u8868 \u5165\u9762\u3002<\/p><pre class=\"lkb-code\"><code>&lt;!-- \u5bb9\u6613\u88ab crawl \u5605\u5167\u5bb9\u5716\u7247 --&gt;\n&lt;img src=&quot;tai-o-seafood-market.jpg&quot;\n     alt=&quot;\u9999\u6e2f\u5927\u6fb3\u8857\u5e02\u7684\u65b0\u9bae\u6d77\u9bae\u6a94&quot;\n     width=&quot;1600&quot; height=&quot;1067&quot;&gt;\n\n&lt;!-- \u80cc\u666f\u5716\uff1b\u5514\u597d\u7528\u4f62\u627f\u8f09\u552f\u4e00\u91cd\u8981\u5716\u7247 --&gt;\n&lt;div class=&quot;hero&quot; style=&quot;background-image:url(hero.jpg)&quot;&gt;&lt;\/div&gt;<\/code><\/pre><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u8a0a\u865f<\/th><th>\u53ef\u4ee5\u5e6b\u624b\u89e3\u91cb\u751a\u9ebc<\/th><th>\u5be6\u969b\u505a\u6cd5<\/th><\/tr><\/thead><tbody><tr><td>src\uff0f\u7a69\u5b9a URL<\/td><td>\u5716\u7247\u6a94\u6848\u55ba\u908a\uff0c\u540c \u641c\u5c0b\u722c\u87f2 \u80fd\u5426\u651e\u5230\u3002<\/td><td>\u7528\u9577\u671f\u7a69\u5b9a\u3001\u516c\u958b\u5605 URL\uff0c\u907f\u514d\u6bcf\u6b21\u8f09\u5165\u90fd\u63db\u7db2\u5740\u3002<\/td><\/tr><tr><td>ALT<\/td><td>\u5716\u7247\u4e3b\u984c\u6216\u7528\u9014\uff0c\u4ea6\u7167\u9867\u7121\u6cd5\u7747\u5716\u5605\u8b80\u8005\u3002<\/td><td>\u6309 \u8a9e\u5883 \u63cf\u8ff0\u91cd\u8981\u5167\u5bb9\uff1b\u88dd\u98fe\u5716\u7528\u7a7a\u767d ALT\u3002<\/td><\/tr><tr><td>\u9644\u8fd1\u6587\u5b57\u53ca \u5716\u7247\u8aaa\u660e<\/td><td>\u9ede\u89e3\u5716\u7247\u51fa\u73fe\u55ba\u5462\u9801\uff0c\u4ee5\u53ca\u8b80\u8005\u61c9\u8a72\u7559\u610f\u4e5c\u3002<\/td><td>\u5f35\u76f8\u653e\u55ba\u4f62\u8981\u8b49\u660e\u6216\u8aaa\u660e\u5605\u6bb5\u843d\u9644\u8fd1\u3002<\/td><\/tr><tr><td>\u6a94\u6848\u540d\u53ca \u6a19\u984c<\/td><td>\u5716\u7247\u4e3b\u984c\u5605\u984d\u5916\u7dda\u7d22\u3002<\/td><td>\u7528\u63cf\u8ff0\u6027\u5b57\u773c\uff0c\u5514\u597d\u7528\u76f8\u6a5f\u4e82\u78bc\u6216 \u95dc\u9375\u5b57 \u6e05\u55ae\u3002<\/td><\/tr><tr><td>\u5716\u7247\u7db2\u7ad9\u5730\u5716<\/td><td>\u5716\u7247\u5605\u53e6\u4e00\u689d discovery \u8def\u5f91\u3002<\/td><td>\u5716\u7247\u5eab\u5927\u3001\u52d5\u614b\u8f09\u5165\u591a\uff0c\u6216\u8005\u96e3 \u722c\u53d6 \u6642\u52a0\u5165\u3002<\/td><\/tr><\/tbody><\/table><\/div><p><a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/sitemaps\/image-sitemaps\" target=\"_blank\" rel=\"noopener\">\u5716\u7247\u7db2\u7ad9\u5730\u5716 \u6587\u4ef6<\/a>\u8a71\uff0c\u5716\u7247\u7db2\u7ad9\u5730\u5716 \u53ef\u4ee5\u5e6b Google \u767c\u73fe\u539f\u672c\u672a\u5fc5\u6435\u5230\u5605\u5716\u7247\uff0c\u5c24\u5176\u4fc2\u7531 JavaScript \u5148\u53eb\u51fa\u569f\u55f0\u985e\u3002\u4e0d\u904e\u4f62\u4fc2 \u767c\u73fe\u5de5\u5177\uff0c\u5514\u4fc2\u6392\u540d\u6309\u9215\u3002\u5982\u679c\u5716\u7247\u88ab \u6b0a\u9650\u963b\u64cb\u3001\u85cf\u55ba \u767b\u5165 \u5f8c\u9762\uff0c\u6216\u8005\u6240\u5c6c\u9801\u9762\u8584\u5230\u5f97\u5e7e\u53e5\u5b57\uff0c\u7db2\u7ad9\u5730\u5716 \u90fd\u5514\u6703\u7a81\u7136\u8b8a\u9b54\u6cd5\u3002<\/p><p>\u4ef2\u6709\u500b\u5bb9\u6613\u6f0f\u5605\u4f4d\uff1a\u5716\u7247\u540c\u9801\u9762\u8981\u8b1b\u540c\u4e00\u500b\u6545\u4e8b\u3002\u6a94\u6848\u53eb `best-hong-kong-coffee.jpg`\uff0c\u9644\u8fd1\u6bb5\u843d\u537b\u4fc2\u8b1b\u93e1\u982d\u7126\u8ddd\uff0c\u5514\u4fc2\u8070\u660e\uff0c\u4fc2\u6df7\u4e82\u3002\u641c\u5c0b\u7cfb\u7d71\u6b63\u52aa\u529b\u62fc\u4e00\u5e45\u4e00\u81f4\u5605\u9801\u9762\u5716\u50cf\uff0c\u800c\u4f60\u7684\u6a94\u6848\u540d\u5c31\u55ba\u65c1\u908a\u8b1b\u53e6\u4e00\u5957\u3002\u5481\u5c31\u5c37\u5c2c\u5587\u3002<\/p><\/section><section id=\"3\"><p class=\"lkb-section-no\">03 \/ SEO<\/p><h2>\u6a94\u6848\u540d\u3001\u683c\u5f0f\u3001\u5bb9\u91cf\uff1a\u4e09\u89d2\u95dc\u4fc2\u8981\u5e73\u8861<\/h2><div class=\"lkb-answer-box\"><strong>\u597d\u7528\u5605\u5716\u7247\u6a94\u6848\u61c9\u8a72\u63cf\u8ff0\u5f97\u51fa\u4e3b\u984c\u3001\u7528\u5230\u53d7\u652f\u63f4\u683c\u5f0f\uff0c\u800c\u4e14\u5514\u597d\u5927\u904e\u9801\u9762\u771f\u6b63\u9700\u8981\u3002\u683c\u5f0f\u540c\u58d3\u7e2e\u8981\u6309\u5716\u7247\u7528\u9014\u6c7a\u5b9a\uff0c\u5514\u4fc2\u8ddf\u6f6e\u6d41\u63c0 \u526f\u6a94\u540d\u3002<\/strong><\/div><p>\u6a94\u6848\u540d\u4fc2\u7d30\u7bc0\uff0c\u4f46\u5514\u4fc2\u5b8c\u5168\u5187\u7528\u3002`IMG_4821.JPG` \u5e7e\u4e4e\u5187\u8a71\u7540 \u641c\u5c0b\u722c\u87f2 \u77e5\uff1b`north-point-chun-yeung-street-photographer.jpg` \u81f3\u5c11\u8b1b\u5497\u4e3b\u984c\u3001\u5730\u9ede\u540c\u9801\u9762\u95dc\u4fc2\u3002\u4fdd\u6301\u6613\u8b80\uff0c\u7528\u9023\u5b57\u865f\uff0c\u5514\u597d\u91cd\u8907\u5341\u6b21\u540c\u4e00\u500b \u95dc\u9375\u5b57\uff1b\u5982\u679c\u820a URL \u5df2\u7d93\u6709 \u53cd\u5411\u9023\u7d50 \u6216 \u5716\u7247\u6d41\u91cf\uff0c\u66f4\u52a0\u5514\u597d\u96a8\u4fbf\u6539\u5b8c\u5c31\u7b97\u3002<\/p><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u683c\u5f0f<\/th><th>\u9069\u5408\u7528\u55ba<\/th><th>\u8981\u5c0f\u5fc3<\/th><\/tr><\/thead><tbody><tr><td>JPEG<\/td><td>\u984f\u8272\u591a\u3001\u6f38\u8b8a\u591a\u3001\u7d0b\u7406\u591a\u5605\u76f8\u7247\u3002<\/td><td>\u4e0d\u505c\u91cd\u65b0\u5132\u5b58\u6703\u52a0\u91cd\u58d3\u7e2e\u640d\u5931\uff1b\u6700\u597d\u4e00\u6b21 \u532f\u51fa \u5230\u5408\u9069\u54c1\u8cea\u3002<\/td><\/tr><tr><td>WebP<\/td><td>\u76f8\u7247\u53ca\u5716\u50cf\uff0c\u524d\u63d0\u4fc2 \u700f\u89bd\u5668\uff0fCMS \u652f\u63f4\u7a69\u5b9a\u3002<\/td><td>\u6aa2\u67e5 \u5099\u7528\u7248\u672c \u540c\u771f\u6b63\u8f38\u51fa\uff0c\u526f\u6a94\u540d \u8981\u540c\u6a94\u6848\u985e\u578b\u4e00\u81f4\u3002<\/td><\/tr><tr><td>AVIF<\/td><td>\u73fe\u4ee3 stack \u652f\u63f4\uff0c\u800c\u4f60\u4ea6\u6709\u6e2c\u8a66\u756b\u8cea\u53ca \u5099\u7528\u7248\u672c\u3002<\/td><td>\u8981\u6e2c \u89e3\u78bc\u3001\u5099\u7528\u7248\u672c \u540c\u7de8\u8f2f\u6d41\u7a0b\uff1b\u7d30\u5514\u4ee3\u8868\u4e00\u5b9a\u597d\u3002<\/td><\/tr><tr><td>PNG<\/td><td>\u900f\u660e\u5716\u3001\u622a\u5716\u3001\u908a\u7de3\u9700\u8981\u7121\u640d\u5605\u7c21\u55ae\u5716\u5f62\u3002<\/td><td>\u76f8\u7247\u7528 PNG\uff0c\u5bb9\u91cf\u53ef\u4ee5\u91cd\u5230\u4f3c\u642c\u5c4b\u3002<\/td><\/tr><tr><td>SVG<\/td><td>Logo\u3001icon\u3001\u5411\u91cf\u5716\u3002<\/td><td>\u5514\u597d\u4ee5\u70ba\u5c07\u76f8\u7247\u5305\u5165 inline SVG \u5c31\u81ea\u7136\u8b8a\u5f97\u66f4\u6613 \u7de8\u5165\u7d22\u5f15\u3002<\/td><\/tr><\/tbody><\/table><\/div><p>Google \u55ba<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-images\" target=\"_blank\" rel=\"noopener\">\u5716\u7247\u6700\u4f73\u505a\u6cd5<\/a>\u5217\u51fa BMP\u3001GIF\u3001JPEG\u3001PNG\u3001WebP\u3001SVG \u540c AVIF \u7b49\u652f\u63f4\u683c\u5f0f\u3002\u5be6\u969b\u6307\u793a\u597d\u6a38\u7d20\uff1a\u526f\u6a94\u540d\u8981\u914d\u5c0d\u6a94\u6848\u985e\u578b\uff0c\u756b\u8cea\u8981\u5920\u7528\u3002\u592a\u7d30\u592a\u77c7\u5514\u4fc2 SEO \u52dd\u5229\uff1b\u592a\u5927\u592a\u975a\u4ea6\u5514\u4fc2 UX \u52dd\u5229\u3002<\/p><pre class=\"lkb-code\"><code>\u4e4b\u524d\nIMG_4821.JPG\n\n\u4e4b\u5f8c\nhong-kong-night-photography-workshop.webp\n\n\u7b2c\u4e8c\u500b\u540d\u6709\u63cf\u8ff0\u6027\uff0c\u4f46\u5187\u9700\u8981\u5c07\u300c\u5716\u7247 SEO\u300d\u91cd\u8907\u4e09\u6b21\u3002\n\u7540\u500b\u6a94\u6848\u540d\u6296\u4e0b\u6c23\u5566\u3002<\/code><\/pre><figure class=\"lkb-figure\"><img loading=\"lazy\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/5a42ce2f6f4ca39862bf3f9e\/1514593534215-5H8U1RH9AGLYO6ONSJRR\/Morris.jpg\" data-local-asset=\"assets\/02-hong-kong-night-photography-workshop.webp\" alt=\"\u651d\u5f71\u5e2b\u5728\u591c\u9593\u651d\u5f71\u6d3b\u52d5\u4e2d\u53d6\u666f\u62cd\u651d\u9999\u6e2f\u9ec3\u660f\u57ce\u5e02\u666f\u89c0\u7684\u771f\u5be6\u7167\u7247\" width=\"1543\" height=\"1221\" loading=\"lazy\" decoding=\"async\"><figcaption>\u4f86\u81ea <a href=\"https:\/\/www.bokehworkshops.com\/\" target=\"_blank\" rel=\"noopener\">Bokeh Workshops<\/a> \u7684\u9999\u6e2f\u591c\u651d\u771f\u5be6\u7167\u7247\u3002\u7576\u4f60\u5beb\u6a94\u6848\u540d\u540c \u5716\u7247\u8aaa\u660e\uff0c\u61c9\u8a72\u63cf\u8ff0\u5be6\u969b\u756b\u9762\uff0c\u800c\u5514\u4fc2\u786c\u52a0\u4e00\u500b \u71df\u92b7\u5ba3\u7a31\u3002<\/figcaption><\/figure><div class=\"lkb-note\"><strong>\u4e00\u500b\u53ef\u4ee5\u8faf\u8b77\u5605\u58d3\u7e2e\u6c7a\u5b9a<\/strong><p>\u539f\u59cb \u539f\u59cb\u6a94 \u81ea\u5df1\u4fdd\u5b58\u597d\uff0c\u518d\u6309\u5be6\u969b\u6700\u5927\u986f\u793a\u5c3a\u5bf8\u8f38\u51fa \u7db2\u9801\u7248\u3002\u6bd4\u8f03\u6a94\u6848\u5bb9\u91cf\u3001\u624b\u6a5f\u6e05\u6670\u5ea6\u3001\u6587\u5b57\u53ef\u8b80\u6027\u540c \u8f09\u5165\u8a18\u9304\u3002\u5187\u4e00\u500b\u795e\u5947 \u54c1\u8cea\u6578\u5b57\uff0c\u53ea\u6709\u9069\u5514\u9069\u5408\u3002<\/p><\/div><\/section><section id=\"4\"><p class=\"lkb-section-no\">04 \/ SEO<\/p><h2>ALT \u5514\u4fc2 \u95dc\u9375\u5b57 \u5783\u573e\u6876<\/h2><div class=\"lkb-answer-box\"><strong>ALT \u8981\u5beb\u7540\u7747\u5514\u5230\u5716\u7247\u5605\u4eba\uff0c\u4ea6\u8981\u61c9\u4ed8\u5716\u7247\u8f09\u5165\u5931\u6557\u5605\u6642\u523b\u3002\u63cf\u8ff0\u771f\u6b63\u91cd\u8981\u5605\u4e3b\u984c\u540c\u7528\u9014\uff0c\u5514\u597d\u8b8a\u6210\u95dc\u9375\u5b57\u6717\u8aa6\u6bd4\u8cfd\u3002<\/strong><\/div><p>ALT \u6709\u5169\u4efd\u5de5\u4f5c\uff0c\u4e92\u76f8\u6709\u95dc\u4f46\u5514\u5b8c\u5168\u76f8\u540c\uff1a\u7121\u969c\u7919 \u540c \u5716\u7247\u7406\u89e3\u3002Google \u7a31 ALT \u4fc2\u63d0\u4f9b\u5716\u7247 \u5716\u7247\u8cc7\u6599 \u6700\u91cd\u8981\u5605 \u5c6c\u6027\uff0c\u4ea6\u5f37\u8abf\u4f62\u5c0d \u8b80\u5c4f\u8edf\u4ef6 \u4f7f\u7528\u8005\u548c\u4f4e\u983b\u5bec\u8b80\u8005\u6709\u7528\u3002\u512a\u5148\u6b21\u5e8f\u5176\u5be6\u5e7e\u660e\u986f\uff1a\u5148\u5beb\u5f97\u4f3c\u4eba\u8a71\uff0c\u518d\u8ad7\u641c\u5c0b\u3002<\/p><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u5716\u7247\u60c5\u6cc1<\/th><th>\u5f31 ALT<\/th><th>\u8f03\u597d ALT<\/th><\/tr><\/thead><tbody><tr><td>\u7522\u54c1\u76f8<\/td><td>\u978b\u6b3e running \u978b\u6b3e Nike sports \u978b\u6b3e Hong Kong<\/td><td>\u9ed1\u8272\u8d8a\u91ce\u8dd1\u978b\u653e\u55ba\u6728\u51f3\u4e0a\uff0c\u978b\u8ddf\u6709\u4e00\u689d\u7d05\u8272\u98fe\u5e36<\/td><\/tr><tr><td>\u672c\u5730\u5e97\u8216\u76f8<\/td><td>Hong Kong \u9910\u5ef3 SEO \u6700\u4f73 \u9910\u5ef3<\/td><td>\u5317\u89d2\u4e00\u9593\u8336\u8a18\u5167\uff0c\u7d30\u67b1\u4e0a\u653e\u4f4f\u5169\u7897\u96f2\u541e\u9eb5<\/td><\/tr><tr><td>\u6559\u5b78 \u622a\u5716<\/td><td>SEO \u5716\u7247<\/td><td>WordPress \u5a92\u9ad4\u9762\u677f \u986f\u793a WebP \u8f38\u51fa\u53ca\u7a7a\u767d ALT \u6b04\u4f4d<\/td><\/tr><tr><td>\u88dd\u98fe\u7d0b\u7406<\/td><td>green leaves Hong Kong nature \u76f8\u7247 \u5716\u7247<\/td><td><\/td><\/tr><tr><td>\u5716\u8868\uff0f\u5716\u8868<\/td><td>\u5716\u8868<\/td><td>\u9577\u689d\u5716\u6bd4\u8f03 WebP \u8f49\u63db\u524d\u5f8c\u5716\u7247\u5bb9\u91cf\uff0c\u6578\u503c\u4ee5 KB \u6a19\u793a<\/td><\/tr><\/tbody><\/table><\/div><p>\u500b\u7a7a\u767d\u683c\u4fc2\u6709\u610f\u7fa9\u5605\u3002\u88dd\u98fe\u5716\u901a\u5e38\u61c9\u8a72\u7528\u7a7a\u767d ALT\u2014\u2014<code>alt=<\/code>\u2014\u2014\u907f\u514d \u8f14\u52a9\u79d1\u6280 \u903c\u4eba\u807d\u4e00\u6bb5\u5176\u5be6\u5187\u5e6b\u52a9\u5605\u63cf\u8ff0\u3002\u6700\u597d\u5514\u597d\u5b8c\u5168\u6f0f\u5497 \u5c6c\u6027\uff1b\u7a7a\u767d ALT \u8868\u793a\u4f60\u4fc2\u523b\u610f\u4fdd\u6301\u5b89\u975c\u3002<\/p><pre class=\"lkb-code\"><code>&lt;!-- \u6709\u8cc7\u8a0a\u5605\u5716\u7247 --&gt;\n&lt;img src=&quot;north-point-noodle-shop.jpg&quot;\n     alt=&quot;\u5317\u89d2\u4e00\u9593\u8336\u8a18\u5167\uff0c\u7d30\u67b1\u4e0a\u653e\u4f4f\u5169\u7897\u96f2\u541e\u9eb5&quot;&gt;\n\n&lt;!-- \u88dd\u98fe\u5716 --&gt;\n&lt;img src=&quot;paper-grain.svg&quot; alt=&quot;&quot;&gt;<\/code><\/pre><p>\u5716\u7247\u8aaa\u660e \u53c8\u4fc2\u53e6\u4e00\u56de\u4e8b\u3002ALT \u4fc2\u8cbc\u4f4f \u5716\u7247 \u5143\u7d20 \u5605\u77ed\u63cf\u8ff0\uff1b\u5716\u7247\u8aaa\u660e \u4fc2\u8b80\u8005\u7747\u5230\u5605 \u7de8\u8f2f \u8a9e\u5883\u3002\u5982\u679c\u76f8\u5165\u9762\u6709\u503c\u5f97\u7559\u610f\u5605\u7d30\u7bc0\u2014\u2014\u6fd5\u5730\u3001\u53d6\u666f\u89d2\u5ea6\u3001\u820a\u8216\u62db\u724c\u2014\u2014\u53ef\u4ee5\u653e \u5716\u7247\u8aaa\u660e \u6216\u9644\u8fd1\u6bb5\u843d\u3002\u5514\u597d\u53eb ALT \u4e00\u500b\u4eba\u625b\u6652\u6210\u7bc7\u6587\u7ae0\uff0c\u4f62\u6703\u6530\u35ce\u3002<\/p><p>\u8907\u96dc\u5716\u8868\u3001\u5730\u5716\u3001\u5716\u8868\uff0c\u77ed ALT \u53ef\u4ee5\u8b1b\u6e05\u695a\u7269\u4ef6\u540c\u7d50\u8ad6\uff0c\u9801\u9762\u5c31\u7528\u666e\u901a\u6587\u5b57\u63d0\u4f9b\u6578\u64da\u6216\u5b8c\u6574\u89e3\u91cb\u3002\u8b80\u5c4f\u8edf\u4ef6 \u4f7f\u7528\u8005\u5514\u61c9\u8a72\u9760\u5e7e\u7c92 \u50cf\u7d20 \u4f30\u8da8\u52e2\uff1b\u641c\u5c0b\u5f15\u64ce\u4ea6\u5514\u61c9\u8a72\u4fc2\u552f\u4e00\u670d\u52d9\u5c0d\u8c61\u3002<\/p><\/section><section id=\"5\"><p class=\"lkb-section-no\">05 \/ SEO<\/p><h2>\u901f\u5ea6\uff1a\u5514\u597d\u7b49\u5f35\u76f8\u5230\u5148\u642c\u597d\u5c4b\u4f01\u5572\u50a2\u4fec<\/h2><div class=\"lkb-answer-box\"><strong>\u5716\u7247\u6548\u80fd\u4fc2\u5716\u7247 SEO \u5605\u4e00\u90e8\u5206\uff0c\u56e0\u70ba\u91cd\u5716\u6216\u4e0d\u505c\u90c1\u5605\u9801\u9762\u6703\u50b7\u5bb3\u4f7f\u7528\u9ad4\u9a57\u3002\u9996\u5c4f\u91cd\u8981\u5716\u5514\u597d\u4e82 \u5ef6\u9072\u8f09\u5165\uff1b\u771f\u6b63 \u9996\u5c4f\u4ee5\u4e0b \u5605\u5716\u5148\u5ef6\u9072\u8f09\u5165\uff0c\u4e26\u7540 \u700f\u89bd\u5668 \u77e5\u9053\u5c3a\u5bf8\u540c \u81ea\u9069\u61c9 \u9078\u64c7\u3002<\/strong><\/div><p>\u6700\u5feb\u5605\u5716\u7247\uff0c\u5f80\u5f80\u4fc2\u5514\u4f7f\u50b3\u55f0\u5f35\u3002\u4e4b\u5f8c\u5148\u5230\u6309\u88dd\u7f6e\u5be6\u969b\u9700\u8981\u8f38\u51fa\u5605\u7248\u672c\u3002<a href=\"https:\/\/web.dev\/articles\/serve-responsive-images\" target=\"_blank\" rel=\"noopener\">web.dev \u81ea\u9069\u61c9 \u5716\u7247 \u6307\u5f15<\/a>\u63d0\u5230\uff0c\u7db2\u7ad9\u4e00\u822c\u6703\u6e96\u5099\u5e7e\u500b\u5716\u7247\u5c3a\u5bf8\uff0c\u7540 \u700f\u89bd\u5668 \u81ea\u5df1\u63c0\uff1b\u624b\u6a5f\u8a2a\u5ba2\u5514\u61c9\u8a72\u56e0\u70ba CMS \u5f97\u4e00\u5f35\u5716\uff0c\u5c31\u88ab\u9001\u4e0a\u4e00\u5f35 2400px \u684c\u9762\u7248 \u76f8\u3002<\/p><p>\u5982\u679c\u6bd4\u4f8b\u5df2\u77e5\uff0c\u5c31\u52a0 <code>width<\/code> \u540c <code>height<\/code>\uff0c\u6216\u8005\u7528 CSS \u9810\u7559\u6bd4\u4f8b\uff0c\u907f\u514d\u5716\u7247\u5230\u9054\u6642\u6574\u9801\u8df3\u4f4d\u3002<a href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/performance\/lighthouse-largest-contentful-paint\" target=\"_blank\" rel=\"noopener\">Chrome \u95dc\u65bc LCP \u7684\u6587\u4ef6<\/a>\u8b1b\u5230\uff0cLCP \u4fc2\u6700\u5927\u53ef\u898b\u5167\u5bb9\u5143\u7d20\u5b8c\u6210 \u5448\u73fe \u5605\u6642\u9593\uff1b\u5716\u7247\u4e3b\u5c0e\u5605\u9801\u9762\uff0c\u9996\u5c4f\u4e3b\u5716 \u597d\u591a\u6642\u5c31\u4fc2\u8981\u5148\u7406\u89e3\u5605\u90a3\u4e00\u500b\u3002<\/p><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u505a\u6cd5<\/th><th>\u9069\u5408\u6642\u6a5f<\/th><th>\u5e38\u898b\u4e2d\u4f0f<\/th><\/tr><\/thead><tbody><tr><td>srcset + sizes<\/td><td>\u540c\u4e00\u5f35\u76f8\u8981\u914d\u5408\u4e0d\u540c \u8996\u7a97 \u5bec\u5ea6\u6216 \u50cf\u7d20\u5bc6\u5ea6\u3002<\/td><td>CSS \u7e2e\u7d30\u5497\u5c31\u53eb \u81ea\u9069\u61c9\uff0c\u5be6\u969b\u4ecd\u7136\u53ea\u50b3\u4e00\u5f35\u8d85\u5927\u5716\u3002<\/td><\/tr><tr><td>width + height<\/td><td>\u53ea\u8981\u6bd4\u4f8b\u5df2\u77e5\uff0c\u57fa\u672c\u4e0a\u90fd\u61c9\u8a72\u505a\u3002<\/td><td>\u7b49 \u700f\u89bd\u5668 \u592a\u9072\u5148\u77e5\u9053\u5c3a\u5bf8\uff0c\u9020\u6210 \u7248\u9762\u8df3\u52d5\u3002<\/td><\/tr><tr><td>\u8f09\u5165=lazy<\/td><td>\u771f\u4fc2\u55ba\u9996\u5c4f\u4e0b\u9762\uff0c\u521d\u6b21\u95b1\u8b80\u5514\u9700\u8981\u7acb\u5373\u770b\u5230\u5605\u5716\u7247\u3002<\/td><td>\u9023 \u9996\u5c4f\u4e3b\u5716\uff0fLCP \u90fd \u5ef6\u9072\u8f09\u5165\uff0c\u4ee4\u7b2c\u4e00\u500b\u91cd\u8981\u756b\u9762\u6162\u5497\u3002<\/td><\/tr><tr><td>\u512a\u5148\u8f09\u5165\uff0f\u9810\u8a2d<\/td><td>\u9996\u5c4f\u5373\u898b\u6216\u4fc2\u9801\u9762\u4e3b\u8981\u8996\u89ba\u5605\u5716\u7247\u3002<\/td><td>\u6bcf\u5f35\u5716\u90fd \u512a\u5148\u8f09\u5165\uff0c\u624b\u6a5f\u7db2\u7d61\u5373\u523b\u585e\u8eca\u3002<\/td><\/tr><tr><td>CDN\uff0f\u5716\u7247\u8f49\u63db<\/td><td>\u9700\u8981\u8fd1\u8ddd\u96e2 \u50b3\u9001\u3001\u81ea\u52d5 \u8abf\u6574\u5c3a\u5bf8 \u6216 \u683c\u5f0f\u5354\u5546\u3002<\/td><td>CDN \u7522\u751f\u77c7\u5716\u6216\u4e0d\u7a69\u5b9a URL\uff0c\u4e4b\u5f8c\u597d\u96e3 \u6aa2\u67e5\u3002<\/td><\/tr><\/tbody><\/table><\/div><pre class=\"lkb-code\"><code>&lt;img src=&quot;hong-kong-market-960.webp&quot;\n     srcset=&quot;hong-kong-market-480.webp 480w,\n             hong-kong-market-960.webp 960w,\n             hong-kong-market-1600.webp 1600w&quot;\n     sizes=&quot;(max-width: 760px) 100vw, 760px&quot;\n     alt=&quot;\u9999\u6e2f\u4e00\u689d\u639b\u6eff\u5f69\u8272\u906e\u68da\u7684\u7e41\u5fd9\u8857\u5e02\u901a\u9053&quot;\n     width=&quot;1600&quot; height=&quot;1067&quot;\n     loading=&quot;lazy&quot; decoding=&quot;async&quot;&gt;<\/code><\/pre><p>\u2018Lazy\u2019\u5462\u500b\u5b57\u8981\u52a0\u500b warning label\u3002<a href=\"https:\/\/web.dev\/articles\/browser-level-image-lazy-loading\" target=\"_blank\" rel=\"noopener\">web.dev \u700f\u89bd\u5668 \u5ef6\u9072\u8f09\u5165 \u6587\u4ef6<\/a>\u5efa\u8b70\u5ef6\u9072\u8f09\u5165 \u9996\u5c4f\u4ee5\u5916 \u5716\u7247\uff0c\u4f46\u9996\u5c4f\u5c24\u5176 LCP \u5716\u7247\u61c9\u8a72\u4e00\u65e9\u53ef\u7528\u3002\u5982\u679c CMS \u5c07\u6240\u6709\u5716\u7247\u4e00\u5200\u5207 \u5ef6\u9072\u8f09\u5165\uff0c\u4f62\u9700\u8981\u6709\u4eba\u597d\u597d\u50be\u4e0b\u3002<\/p><figure class=\"lkb-figure\"><img loading=\"lazy\" src=\"https:\/\/www.owlhk.org\/img\/work\/1500008\/03.jpg\" data-local-asset=\"assets\/03-hong-kong-photographer-student.jpg\" alt=\"\u5b78\u751f\u651d\u5f71\u8005\u5728\u9999\u6e2f\u7da0\u8272\u91ce\u5916\u74b0\u5883\u4e2d\u624b\u6301\u76f8\u6a5f\u7684\u771f\u5be6\u7167\u7247\" width=\"1920\" height=\"1280\" loading=\"lazy\" decoding=\"async\"><figcaption>\u4f86\u81ea <a href=\"https:\/\/www.owlhk.org\/en\/tertiary-school-education\/1500008\/Wildlife%2BVideography%2BEducation%2BProgramme+-+Wildlife%2BFilmmaking%2BWorkshop\" target=\"_blank\" rel=\"noopener\">Outdoor Wildlife Learning Hong Kong<\/a> \u7684\u5b78\u751f\u651d\u5f71\u8005\u771f\u5be6\u7167\u7247\u3002\u53ef\u7528\u4f86\u5f15\u5165\u5716\u7247 \u7248\u672c\u3001\u88c1\u5207 \u540c \u8a9e\u5883\uff0c\u4f46\u76f8\u7247\u672c\u8eab\u5514\u4fc2 \u6548\u80fd\u91cf\u5ea6\u3002<\/figcaption><\/figure><\/section><section id=\"6\"><p class=\"lkb-section-no\">06 \/ SEO<\/p><h2>\u9999\u6e2f\u4e09\u8a9e\u7db2\u7ad9\u5605\u5716\u7247 SEO \u96e3\u984c<\/h2><div class=\"lkb-answer-box\"><strong>\u9762\u5411\u9999\u6e2f\u8b80\u8005\uff0c\u5716\u7247 SEO \u540c\u6642\u4fc2\u8a9e\u8a00\u53ca \u8a9e\u5883 \u5de5\u4f5c\uff1a\u7e41\u4e2d\u3001\u82f1\u6587\u3001\u7c21\u4e2d\u9801\u9762\u8981\u81ea\u7136\u63cf\u8ff0\u540c\u4e00\u500b\u8996\u89ba\uff0c\u6280\u8853 \u5716\u7247\u8cc7\u6599 \u8981\u4e00\u81f4\uff0c\u9801\u9762\u4e4b\u9593\u4ea6\u8981\u6709\u6e05\u695a\u95dc\u4fc2\u3002<\/strong><\/div><p>\u4e00\u5f35\u76f8\u5514\u8b58\u8b1b\u5ee3\u6771\u8a71\u3001\u82f1\u6587\u6216\u8005\u666e\u901a\u8a71\uff0c\u4f46\u5716\u7247\u5468\u570d\u5605\u9801\u9762\u6703\u3002\u7528\u8a5e\u4e00\u8f49\uff0c\u610f\u601d\u5c31\u53ef\u4ee5\u5514\u540c\u3002\u2018\u8336\u5e97\u2019 \u672a\u5fc5\u7b49\u65bc\u300c\u8336\u8a18\u300d\uff1b\u2018\u8857\u5e02\u2019 \u53ef\u80fd\u6e96\u78ba\uff0c\u4f46\u53c8\u672a\u5fc5\u6349\u5230\u300c\u8857\u5e02\u300d\u80cc\u5f8c\u5605\u672c\u5730\u641c\u5c0b\u610f\u5716\u3002\u5982\u679c\u9801\u9762\u4fc2\u5beb\u7540\u9999\u6e2f\u4eba\u7747\uff0cALT \u540c \u5716\u7247\u8aaa\u660e \u8981\u5beb\u5230\u9999\u6e2f\u8b80\u8005\u771f\u4fc2\u660e\uff0c\u5514\u4fc2\u9010\u5b57\u7ffb\u8b6f\u5230\u4f3c\u9152\u5e97 \u5ba3\u50b3\u518a\u3002<\/p><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u9801\u9762<\/th><th>\u81ea\u7136 ALT<\/th><th>\u9ede\u89e3\u8f03\u597d<\/th><\/tr><\/thead><tbody><tr><td>\u82f1\u6587<\/td><td>\u651d\u5f71\u5e2b\u5728\u7e41\u5fd9\u7684\u9999\u6e2f\u8857\u9053\u53d6\u666f\u62cd\u651d\u96fb\u8eca\u3002<\/td><td>\u7c21\u6f54\u3001\u5177\u9ad4\uff0c\u82f1\u8a9e\u8b80\u8005\u4e00\u7747\u5c31\u660e\u3002<\/td><\/tr><tr><td>\u7e41\u9ad4\u4e2d\u6587\uff08\u9999\u6e2f\uff09<\/td><td>\u651d\u5f71\u5e2b\u55ba\u7e41\u5fd9\u5605\u9999\u6e2f\u8857\u982d\u53d6\u666f\uff0c\u5c0d\u4f4f\u4e00\u67b6\u96fb\u8eca\u3002<\/td><td>\u7528\u9999\u6e2f\u53e3\u8a9e\u7bc0\u594f\uff0c\u8b1b\u6e05\u695a\u4eba\u7269\u52d5\u4f5c\u540c\u5834\u666f\u3002<\/td><\/tr><tr><td>\u7b80\u4f53\u4e2d\u6587<\/td><td>\u6444\u5f71\u5e08\u5728\u7e41\u5fd9\u7684\u9999\u6e2f\u8857\u5934\u53d6\u666f\uff0c\u5bf9\u7740\u4e00\u8f86\u7535\u8f66\u3002<\/td><td>\u5c0d\u7c21\u4e2d\u8b80\u8005\u81ea\u7136\uff0c\u5514\u4fc2\u786c\u6284\u82f1\u6587\u53e5\u5f0f\u3002<\/td><\/tr><\/tbody><\/table><\/div><p>\u4e09\u8a9e\u7248\u672c\u8981\u4fdd\u7559\u91cd\u8981\u8996\u89ba\u8cc7\u6599\uff0c\u4f46\u5514\u4f7f\u9010\u5b57\u4e00\u6a21\u4e00\u6a23\u3002Google \u5605 \u624b\u6a5f\u7248 \u6307\u5f15\u8981\u6c42 \u624b\u6a5f\u7248 \u540c \u684c\u9762\u7248 \u7248\u672c\u6709\u76f8\u82e5\u5605\u5716\u7247\u8cea\u7d20\u53ca \u5716\u7247\u8cc7\u6599\uff1b\u540c\u4e00\u500b\u539f\u5247\u90fd\u9069\u7528\u65bc\u8a9e\u8a00\u7248\u672c\u3002\u6bcf\u9801\u6709\u81ea\u5df1 canonical \u540c \u8a9e\u8a00\u7248\u672c\u95dc\u4fc2\uff0c\u5716\u7247\u672c\u8eab\u5982\u679c\u4fc2\u540c\u4e00\u5f35\uff0c\u53ef\u4ee5\u4fdd\u6301\u540c\u4e00\u500b\u7a69\u5b9a URL\u3002<\/p><p>\u505a\u672c\u5730\u751f\u610f\u6642\uff0c\u53ea\u55ba\u771f\u4fc2\u7747\u5f97\u5230\u6216\u8005\u9801\u9762\u771f\u4fc2\u9700\u8981\u6642\u52a0\u5730\u9ede\uff1a\u4f8b\u5982\u76f8\u7247\u4fc2\u7687\u540e\u5927\u9053\u4e2d\u9580\u9762\uff0c\u800c\u9801\u9762\u4ea6\u6709\u8cc7\u6599\uff0c\u5beb\u300c\u7687\u540e\u5927\u9053\u4e2d\u9580\u9762\u300d\u5c31\u6709\u5e6b\u52a9\u3002\u5514\u597d\u5c07\u6bcf\u500b ALT \u90fd\u903c\u53bb\u65fa\u89d2\u3001\u9285\u947c\u7063\u3001\u8343\u7063\u65c5\u884c\u3002\u9eb5\u5305\u5e97\u5f35\u76f8\u5514\u6703\u56e0\u70ba\u4e00\u53e5 ALT \u585e\u6652\u4e09\u500b\u5340\u5c31\u7a81\u7136\u8b8a\u5f97\u66f4 \u672c\u5730\u3002<\/p><p>\u6a94\u6848\u540d\u53ef\u4ee5\u7d71\u4e00\u7528\u82f1\u6587\uff0c\u6216\u8005\u7528\u516c\u53f8\u53ef\u4ee5\u9577\u671f\u7ba1\u7406\u5605\u62fc\u97f3\uff0f\u97f3\u8b6f\u3002\u8b80\u8005\u898b\u5230\u5605 ALT \u540c \u5716\u7247\u8aaa\u660e\uff0c\u6bd4\u4e00\u5834\u7121\u6b62\u5883\u5605 \u6a94\u6848\u540d \u8faf\u8ad6\u66f4\u91cd\u8981\u3002\u63c0\u4e00\u5957 \u547d\u540d\u898f\u5247\uff0c\u5beb\u4f4e\uff0c\u4e4b\u5f8c\u5514\u597d\u6bcf\u9022\u65b0\u540c\u4e8b\u5165\u8077\u5c31\u91cd\u65b0\u767c\u660e\u4e00\u6b21\u3002<\/p><div class=\"lkb-note\"><strong>\u5be6\u7528 \u672c\u5730\u5316 \u898f\u5247<\/strong><p>\u7ffb\u8b6f\u610f\u601d\uff0c\u5514\u4fc2\u9010\u500b\u5b57\u7ffb\u8b6f\u3002\u4e4b\u5f8c\u6435\u4e00\u4f4d\u9999\u6e2f\u8b80\u8005\uff0c\u540c\u4e00\u4f4d\u719f\u6089 \u7121\u969c\u7919 \u5605\u4eba\u7747\u5e7e\u500b\u4f8b\u5b50\u3002\u901a\u5e38\u6bd4\u4e00\u5f35 \u9010\u5b57\u7ffb\u8b6f \u8a66\u7b97\u8868 \u66f4\u6709\u7528\u3002<\/p><\/div><\/section><section id=\"7\"><p class=\"lkb-section-no\">07 \/ SEO<\/p><h2>\u96fb\u5546\u3001\u4f5c\u54c1\u96c6\u3001\u672c\u5730\u5e97\u8216\uff1a\u6574\u7406\u5571\u5605\u8b49\u64da<\/h2><div class=\"lkb-answer-box\"><strong>\u5716\u7247\u8981\u5c6c\u65bc\u4e00\u5f35\u652f\u6301\u4f62\u4e3b\u5f35\u5605\u9801\u9762\u3002Product\u3001Article\u3001LocalBusiness \u540c \u5716\u7247 \u5716\u7247\u8cc7\u6599 \u53ef\u4ee5\u8b1b\u6e05\u695a\u95dc\u4fc2\uff0c\u4f46 \u7d50\u69cb\u5316\u8cc7\u6599 \u6216 \u53ef\u6388\u6b0a\u6a19\u8a18 \u90fd\u5514\u4fdd\u8b49 \u8c50\u5bcc\u641c\u5c0b\u7d50\u679c \u6216\u81ea\u7136\u6392\u540d\u3002<\/strong><\/div><p>\u7522\u54c1 \u5716\u7247\u96c6\u3001\u651d\u5f71\u5e2b\u4f5c\u54c1\u96c6\u3001\u9910\u5ef3\u5730\u9ede\u9801\uff0c\u5716\u7247\u7528\u6cd5\u672c\u8eab\u5c31\u5514\u540c\u3002\u5716\u7247 SEO \u5514\u4fc2\u5c07\u4e00\u500b \u6a21\u677f \u786c\u5957\u843d\u5168\u90e8\u9801\u9762\uff0c\u800c\u4fc2\u4ee4\u8b49\u64da\u914d\u5408\u76ee\u7684\u3002\u7522\u54c1\u76f8\u8981\u6e05\u695a\u3001\u7a69\u5b9a\u3001\u4e00\u81f4\uff1b\u4f5c\u54c1\u96c6\u8981\u4ea4\u4ee3\u4f5c\u54c1\u3001\u5275\u4f5c\u8005\u3001\u9805\u76ee \u540c\u6388\u6b0a\uff1b\u672c\u5730\u5e97\u8216\u5c31\u61c9\u8a72\u5c55\u793a\u771f\u5be6\u5730\u65b9\u3001\u5be6\u7528\u5230\u8a2a\u8cc7\u6599\uff0c\u5514\u597d\u7528 \u7d20\u6750\u76f8 \u6f14\u6232\u3002<\/p><p>\u6587\u7ae0\u65b9\u9762\uff0c<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/article\" target=\"_blank\" rel=\"noopener\">Google Article \u7d50\u69cb\u5316\u8cc7\u6599 \u6587\u4ef6<\/a>\u6307 \u6a19\u8a18 \u53ef\u4ee5\u5e6b Google \u7406\u89e3\u6587\u7ae0\u3001\u5716\u7247\u3001\u65e5\u671f\u53ca\u6a19\u984c\uff1b\u7522\u54c1\u65b9\u9762\uff0c<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/merchant-listing\" target=\"_blank\" rel=\"noopener\">\u5546\u5bb6\u8cc7\u8a0a \u6587\u4ef6<\/a>\u8b1b\u5230 Product\uff0fOffer \u6a19\u8a18 \u53ef\u80fd\u4ee4\u9801\u9762\u7b26\u5408\u5305\u62ec Google \u5716\u7247 \u5728\u5167\u5605 \u7522\u54c1\u9ad4\u9a57\uff1b\u672c\u5730\u751f\u610f\u5c31\u53ef\u4ee5\u53c3\u8003<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/local-business\" target=\"_blank\" rel=\"noopener\">LocalBusiness \u7d50\u69cb\u5316\u8cc7\u6599<\/a>\u3002\u4f46\u7b26\u5408\u8cc7\u683c\u5514\u7b49\u65bc\u4e00\u5b9a\u51fa\u73fe\uff0c\u9801\u9762\u4ecd\u7136\u8981\u503c\u5f97\u88ab\u7747\u3002<\/p><figure class=\"lkb-figure\"><img loading=\"lazy\" src=\"https:\/\/www.owlhk.org\/img\/work\/1500008\/05.jpg\" data-local-asset=\"assets\/04-hong-kong-wildlife-video-monitor.jpg\" alt=\"\u9999\u6e2f\u91ce\u5916\u5f71\u50cf\u62cd\u651d\u671f\u9593\uff0c\u73fe\u5834\u76e3\u5bdf\u5668\u986f\u793a\u4e00\u96bb\u96c0\u9ce5\u756b\u9762\u7684\u771f\u5be6\u7167\u7247\" width=\"1920\" height=\"1280\" loading=\"lazy\" decoding=\"async\"><figcaption>\u4f86\u81ea <a href=\"https:\/\/www.owlhk.org\/en\/tertiary-school-education\/1500008\/Wildlife%2BVideography%2BEducation%2BProgramme+-+Wildlife%2BFilmmaking%2BWorkshop\" target=\"_blank\" rel=\"noopener\">Outdoor Wildlife Learning Hong Kong<\/a> \u7684\u73fe\u5834\u76e3\u5bdf\u5668\u771f\u5be6\u7167\u7247\u3002\u4f62\u53ef\u4ee5\u5e6b\u4f60\u5206\u8fa8\u5716\u7247\u3001\u9805\u76ee\u80cc\u666f \u540c \u4f7f\u7528\u6b0a \u8cc7\u6599 \u4fc2\u4e09\u6a23\u5514\u540c\u5605\u4e8b\u3002<\/figcaption><\/figure><p>\u7248\u6b0a\u503c\u5f97\u7368\u7acb\u8b1b\uff0c\u56e0\u70ba\u597d\u591a\u4eba\u4fc2\u6536\u5230 \u4e0b\u67b6\u96fb\u90f5 \u5148\u8a18\u5f97\u3002<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/image-license-metadata\" target=\"_blank\" rel=\"noopener\">Google \u5716\u7247 \u5716\u7247\u8cc7\u6599 \u6587\u4ef6<\/a>\u6307\u51fa\uff0c\u5982\u679c\u60f3\u7b26\u5408 \u53ef\u6388\u6b0a\u6a19\u8a18 \u8cc7\u683c\uff0c\u5716\u7247 \u7d50\u69cb\u5316\u8cc7\u6599 \u8981\u6709 <code>license<\/code> \u5c6c\u6027\uff1b\u7db2\u9801\u4f7f\u7528\u6b0a\u8072\u660e \u5c31\u53ef\u4ee5\u89e3\u91cb\u5716\u7247\u5982\u4f55\u4f7f\u7528\u3002\u4f46\u5462\u500b\u5514\u4ee3\u8868\u4f60\u53ef\u4ee5\u7531\u5de5\u4f5c\u574a\u9801\u9762\u6284\u5f35\u76f8\u843d\u81ea\u5df1\u7db2\u7ad9\uff0c\u53ea\u4fc2\u8b1b\u6709\u6b0a\u4f7f\u7528\u6642\uff0c\u9ede\u6a23\u8868\u9054 \u4f7f\u7528\u6b0a \u8cc7\u6599\u3002<\/p><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u751f\u610f\u985e\u578b<\/th><th>\u8981\u6574\u7406\u7684\u5716\u7247\u8b49\u64da<\/th><th>\u53ef\u8003\u616e\u7684 \u7d50\u69cb\u5316\u8cc7\u6599<\/th><\/tr><\/thead><tbody><tr><td>\u7db2\u5e97<\/td><td>\u7522\u54c1\u6b63\u9762\u3001\u7d30\u7bc0\u3001\u6bd4\u4f8b\u3001\u5305\u88dd\u3001\u6b3e\u5f0f\uff1b\u88c1\u5207 \u8981\u4e00\u81f4\u3002<\/td><td>Product\uff0fOffer\uff0c\u5716\u7247 URL\u3001\u5b58\u8ca8\u53ca\u8cc7\u6599\u8981\u6e96\u78ba\u3002<\/td><\/tr><tr><td>\u651d\u5f71\u5e2b\uff0fstudio<\/td><td>\u4f5c\u54c1\u540d\u3001\u5275\u4f5c\u8005\u3001\u65e5\u671f\u3001\u5730\u9ede\u3001\u5ba2\u6236\u8a31\u53ef\u53ca\u4f7f\u7528\u689d\u6b3e\u3002<\/td><td>\u6309\u5be6\u969b\u60c5\u6cc1\u7528 Article\u3001ImageObject \u6216 CreativeWork\uff0c\u52a0\u5165 \u4f7f\u7528\u6b0a\u3002<\/td><\/tr><tr><td>\u9910\u5ef3\uff0f\u672c\u5730\u670d\u52d9<\/td><td>\u771f\u5be6\u9580\u9762\u3001\u5ba4\u5167\u3001\u62db\u724c\u83dc\u3001\u5730\u9ede \u8a9e\u5883\uff1b\u9650\u6642\u512a\u60e0\u8981\u6709\u65e5\u671f\u3002<\/td><td>LocalBusiness \u52a0\u9801\u9762\u5167\u5bb9\uff0c\u5514\u597d\u7528 \u7d50\u69cb\u5316\u8cc7\u6599 \u81ea\u88fd \u8a55\u8ad6\u3002<\/td><\/tr><tr><td>\u51fa\u7248\uff0f\u5a92\u9ad4<\/td><td>\u7f72\u540d\u3001\u5716\u7247\u8aaa\u660e\u3001\u4f86\u6e90\u3001\u6388\u6b0a \u540c\u7a69\u5b9a \u5a92\u9ad4\u5eab \u7d00\u9304\u3002<\/td><td>\u9069\u7528\u6642\u7528 Article \u540c \u5716\u7247 \u5716\u7247\u8cc7\u6599\uff0c\u4fdd\u7559 \u7de8\u8f2f\u7f72\u540d\u3002<\/td><\/tr><\/tbody><\/table><\/div><p>IPTC \u5716\u7247\u8cc7\u6599\u3001\u5275\u4f5c\u8005 \u7f72\u540d \u540c \u4f7f\u7528\u6b0a \u9801\u9762 \u5c0d\u65e5\u5e38\u7ba1\u7406\u6709\u7528\uff0c\u4f46\u5514\u7b49\u65bc \u6388\u6b0a\uff0c\u66f4\u5514\u4fc2\u6392\u540d\u795e\u63a3\u3002\u53ef\u4ee5\u7576\u4fc2\u76f8\u7247\u5605 passport \u540c\u6587\u4ef6\u2014\u2014\u76f8\u7247\u6d41\u8f49\u6642\u91cd\u8981\uff0c\u4f46\u5514\u4fc2\u6210\u500b\u65c5\u7a0b\u3002<\/p><\/section><section id=\"8\"><p class=\"lkb-section-no\">08 \/ SEO<\/p><h2>30 \u5206\u9418\u5716\u7247 SEO \u6aa2\u67e5\uff1a\u5be6\u969b\u505a\u6cd5<\/h2><div class=\"lkb-answer-box\"><strong>\u597d\u5605 \u6aa2\u67e5 \u6703\u5c07\u6bcf\u5f35\u5716\u9023\u5230\u9801\u9762\u3001\u641c\u5c0b\u610f\u5716\u3001\u6280\u8853 \u50b3\u9001 \u540c\u53ef\u91cf\u5ea6\u7d50\u679c\u3002\u5148\u7531\u6700\u91cd\u8981\u55f0\u5e7e\u5f35\u958b\u59cb\uff0c\u5514\u597d\u4e00\u958b\u59cb\u5c31\u505a\u4e00\u4efd 200 \u6b04 \u8a66\u7b97\u8868\uff0c\u6700\u5f8c\u5187\u4eba\u518d\u958b\u3002<\/strong><\/div><ol class=\"lkb-number-list\"><li><strong>\u63c0\u9801\u9762<\/strong><span>\u5148\u7747\u4e3b\u8981 \u767b\u9678\u9801\u3001\u7522\u54c1\u9801\u3001\u4f5c\u54c1\u9801\uff0c\u540c\u5df2\u7d93\u6709 \u5716\u7247\u66dd\u5149 \u5605\u9801\u9762\u3002\u6700\u6709\u50f9\u503c\u55f0\u5e7e\u5f35\u672a\u8655\u7406\u4e4b\u524d\uff0c\u5514\u4f7f\u6025\u4f4f \u6aa2\u67e5 \u5ee2 \u7e2e\u5716\u3002<\/span><\/li><li><strong>\u5217\u51fa\u5716\u7247 URL<\/strong><span>\u8a18\u9304\u73fe\u6709 URL\u3001\u6a94\u6848\u540d\u3001\u683c\u5f0f\u3001\u5bb9\u91cf\u3001\u50cf\u7d20 \u5c3a\u5bf8\u3001ALT\u3001\u5716\u7247\u8aaa\u660e\u3001\u6240\u5c6c\u9801\u9762\uff0c\u4ee5\u53ca\u4fc2\u9996\u5c4f\u4e0a\u9762\u5b9a\u4e0b\u9762\u3002<\/span><\/li><li><strong>\u6aa2\u67e5 crawlability<\/strong><span>\u7528 \u79c1\u4eba\u700f\u89bd\u5668 \u958b\u5716\u7247 URL\uff0c\u7747 HTML \u6709\u5187 img src\uff0c\u6aa2\u67e5 robots \u898f\u5247\uff0c\u540c\u57cb\u9801\u9762\u4fc2\u54aa\u8981 \u767b\u5165 \u6216 \u9ede\u64ca \u5148\u51fa\u5716\u3002<\/span><\/li><li><strong>\u6aa2\u67e5\u610f\u601d<\/strong><span>\u554f\u81ea\u5df1\uff1a\u6a94\u6848\u540d\u3001ALT\u3001\u5716\u7247\u8aaa\u660e\u3001\u9644\u8fd1\u6587\u5b57\u540c\u5be6\u969b\u756b\u9762\u4fc2\u54aa\u8b1b\u540c\u4e00\u4ef6\u4e8b\uff1f\u6709\u4e00\u6a23\u5514\u540c\uff0c\u5c31\u5148\u6539\u6700\u8aa4\u5c0e\u55f0\u500b\u3002<\/span><\/li><li><strong>\u6aa2\u67e5 \u50b3\u9001<\/strong><span>\u6e2c\u624b\u6a5f\u53ca \u684c\u9762\u7248 \u5c3a\u5bf8\u3001\u7248\u9762\u79fb\u52d5\u3001LCP\u3001\u5ef6\u9072\u8f09\u5165\u3001\u5feb\u53d6\u6a19\u982d\uff0c\u540c \u700f\u89bd\u5668 \u4fc2\u54aa\u4e0b\u8f09\u5927\u904e \u986f\u793a\u4f4d\u7f6e \u592a\u591a\u5605\u5716\u3002<\/span><\/li><li><strong>\u6aa2\u67e5\u6b0a\u5229<\/strong><span>\u8a18\u9304\u4f86\u6e90\u3001\u651d\u5f71\u5e2b\u3001\u6388\u6b0a \u6216 \u4f7f\u7528\u6b0a\u9650\u3002\u5982\u679c\u4f60\u8b1b\u5514\u6e05\u9ede\u89e3\u6709\u6b0a\u520a\u767b\uff0c\u505c\u4e00\u505c\u5148\uff0c\u771f\u4fc2\u3002<\/span><\/li><li><strong>\u8a18\u9304 \u57fa\u6e96<\/strong><span>\u7528 Search Console\u3001\u5206\u6790\u5de5\u5177 \u540c \u901f\u5ea6\u6e2c\u8a66 \u8a18\u4f4e \u5716\u7247 \u9ede\u64ca\uff0f\u66dd\u5149\u3001\u9801\u9762 \u8f49\u5316\u3001\u5716\u7247 \u4f4d\u5143\u7d44 \u540c \u5be6\u969b\u6548\u80fd\u3002<\/span><\/li><\/ol><p>\u55ba<a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553?hl=en\" target=\"_blank\" rel=\"noopener\">Search Console \u6548\u80fd \u5831\u544a<\/a>\uff0c\u53ef\u4ee5\u7528 \u641c\u5c0b\u985e\u578b \u7be9\u9078\u5668 \u7747 \u7db2\u9801\u3001\u5716\u7247\u3001\u5f71\u7247 \u6216 \u65b0\u805e\u3002<a href=\"https:\/\/support.google.com\/webmasters\/answer\/10268906?hl=en\" target=\"_blank\" rel=\"noopener\">Search Console \u8aaa\u660e\u9801<\/a>\u4ea6\u8b1b\u5230\uff0c\u53ef\u4ee5\u6309 \u641c\u5c0b\u67e5\u8a62\u3001\u9801\u9762\u3001\u570b\u5bb6\uff0f\u5730\u5340\u3001\u88dd\u7f6e \u540c \u641c\u5c0b\u5916\u89c0 \u5206\u7d44\u3002\u5481\u4f60\u554f\u5605\u5c31\u5514\u518d\u4fc2\u300cSEO \u6709\u5187\u5347\uff1f\u300d\u800c\u4fc2\u300c\u9999\u6e2f\u624b\u6a5f\u7528\u6236\u55ba\u5716\u7247\u641c\u5c0b\u898b\u5230\u908a\u5572\u7522\u54c1\u9801\uff1f\u4f62\u54cb\u6709\u5187 \u67e5\u8a62\uff1f\u300d\u2014\u2014\u597d\u597d\u591a\u3002<\/p><p>\u6307\u5b9a\u4e00\u9801\u6642\u7528<a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289?hl=en\" target=\"_blank\" rel=\"noopener\">\u7db2\u5740\u6aa2\u67e5<\/a>\uff0c\u901f\u5ea6\u554f\u984c\u5c31\u914d\u5408 Lighthouse\uff0fPageSpeed \u540c \u700f\u89bd\u5668 DevTools\u3002\u5be6\u9a57\u5ba4\u5206\u6578 \u5514\u4ee3\u8868\u5168\u4e16\u754c\uff1b\u5be6\u969b\u4f7f\u7528\u6578\u64da \u53ef\u80fd\u5b8c\u5168\u53e6\u4e00\u500b\u6545\u4e8b\uff0c\u5c24\u5176\u4fc2\u4e00\u500b\u55ba\u7e41\u5fd9 MTR \u6708\u53f0\u3001\u5f97\u4e00\u683c\u8a0a\u865f\u5605\u9999\u6e2f\u7528\u6236\u3002\u5514\u4fc2\u8b1b\u7b11\uff0c\u55f0\u7a2e\u74b0\u5883\u5148\u4fc2\u771f\u5be6\u7db2\u7d61\u3002<\/p><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u767c\u73fe<\/th><th>\u7b2c\u4e00\u500b\u4fee\u6b63<\/th><th>\u9ede\u9a57\u8b49<\/th><\/tr><\/thead><tbody><tr><td>\u9996\u5c4f\u4e3b\u5716 \u4ee4\u9996\u5c4f\u597d\u6162<\/td><td>\u8abf\u6574\u5c3a\u5bf8\uff0f\u58d3\u7e2e\uff0c\u8abf\u6574 \u512a\u5148\u6b21\u5e8f\uff0cLCP \u5716\u5514\u597d \u5ef6\u9072\u8f09\u5165\u3002<\/td><td>\u7747 Lighthouse trace \u540c \u771f\u5be6\u4f7f\u7528\u8005 \u6838\u5fc3\u7db2\u7ad9\u6307\u6a19 \u8da8\u52e2\u3002<\/td><\/tr><tr><td>\u8981 \u9ede\u64ca \u4e4b\u5f8c\u5716\u7247\u5148\u55ba HTML \u51fa\u73fe<\/td><td>\u52a0 crawlable img \u5099\u7528\u7248\u672c \u6216 server-rendered \u4f86\u6e90\u3002<\/td><td>\u6aa2\u8996\u539f\u59cb\u78bc\u3001\u7db2\u5740\u6aa2\u67e5\u3001\u518d \u722c\u53d6\u3002<\/td><\/tr><tr><td>\u597d\u591a\u9801\u5171\u7528\u4e00\u53e5\u7a7a\u6cdb ALT<\/td><td>\u6309\u5716\u7247\u7528\u9014\u53ca\u9801\u9762 \u8a9e\u5883 \u91cd\u5beb\uff0c\u88dd\u98fe\u5716\u4fdd\u6301\u7a7a\u767d\u3002<\/td><td>\u7528 \u8b80\u5c4f\u8edf\u4ef6 \u62bd\u67e5\uff0c\u518d\u505a \u7121\u969c\u7919 \u6aa2\u67e5\u3002<\/td><\/tr><tr><td>\u6709 \u5716\u7247 \u66dd\u5149 \u4f46\u5c11 \u9ede\u64ca<\/td><td>\u6539\u5584 \u88c1\u5207\u3001\u6e05\u6670\u5ea6\u3001\u5716\u7247\u8aaa\u660e\u3001\u9801\u9762\u914d\u5c0d\u53ca\u5716\u7247\u9644\u8fd1\u5605 \u627f\u8afe\u3002<\/td><td>\u6bd4\u8f03 \u641c\u5c0b\u67e5\u8a62\uff0f\u5716\u7247 appearance \u540c\u9801\u9762 engagement\u3002<\/td><\/tr><tr><td>\u9801\u9762\u5feb\u4f46\u5716\u7247\u77c7<\/td><td>\u53ea\u55ba \u4f4d\u7f6e \u540c\u88dd\u7f6e\u9700\u8981\u6642\u63d0\u4f9b\u66f4\u5927 \u4f86\u6e90\uff0c\u91cd\u8981 \u88c1\u5207 \u7528 \u88c1\u5207\u7b56\u7565\u3002<\/td><td>\u7528\u9ad8 DPI \u624b\u6a5f\u6e2c\u8a66\uff0c\u6aa2\u67e5 srcset \u771f\u6b63\u63c0\u5497\u908a\u500b\u6a94\u6848\u3002<\/td><\/tr><\/tbody><\/table><\/div><\/section><section id=\"9\"><p class=\"lkb-section-no\">09 \/ SEO<\/p><h2>90 \u65e5\u8a08\u5283\uff1a\u5514\u4f7f\u5373\u523b\u5927\u88dd\u4fee\u500b\u7db2\u7ad9<\/h2><div class=\"lkb-answer-box\"><strong>\u5148\u4fee\u6700\u8cb4\u3001\u6700\u660e\u986f\u5605\u554f\u984c\uff1a\u53ef \u722c\u53d6 \u5605 \u9996\u5c4f\u4e3b\u5716\u3001\u8d85\u5927\u6a94\u6848\u3001\u7f3a \u5c3a\u5bf8\u3001\u8aa4\u5c0e ALT\u3001\u8584\u5f31\u9801\u9762 \u8a9e\u5883 \u540c\u5187\u8a18\u9304 \u4f7f\u7528\u6b0a\u3002\u4e4b\u5f8c\u5c07\u8d0f\u5230\u5605 \u6a21\u5f0f \u8b8a\u6210 CMS \u6d41\u7a0b\u3002<\/strong><\/div><p>\u5514\u4f7f\u56e0\u70ba\u4e00\u5f35\u7522\u54c1\u76f8\u6709 4.8MB\uff0c\u5c31\u5373\u523b\u63db\u6652\u6210\u500b \u7db2\u7ad9\u3002\u7531\u75db\u9ede\u6700\u5927\u5605\u5730\u65b9\u843d\u624b\u3002\u4e00\u9593\u9999\u6e2f\u5c0f\u4f01\u6709\u4e94\u5341\u5f35\u670d\u52d9\u9801\uff0c\u53ef\u80fd\u7531\u4e00\u4efd\u53ef\u91cd\u8907\u4f7f\u7528\u5605 \u4e0a\u8f09 \u6aa2\u67e5\u6e05\u55ae \u5f97\u76ca\uff0c\u591a\u904e\u4e00\u5834\u6700\u5f8c\u55ba\u7b2c\u4e8c\u500b\u661f\u671f\u505c\u64fa\u5605 \u5a92\u9ad4\u5eab\u642c\u9077\u3002\u6211\u898b\u904e\u5462\u5957\u6232\uff0c\u500b\u4e2d\u6bb5\u597d\u9577\u3002<\/p><div class=\"lkb-table-wrap\"><table><thead><tr><th>\u6642\u9593<\/th><th>\u8981\u4ea4\u4ed8\u5605\u5de5\u4f5c<\/th><th>\u9032\u5ea6\u8b49\u660e<\/th><\/tr><\/thead><tbody><tr><td>\u7b2c 1\u20137 \u65e5<\/td><td>\u76e4\u9ede\u91cd\u8981\u5716\u7247\uff0c\u8a18\u5bb9\u91cf\uff0f\u5c3a\u5bf8\uff0fALT\uff0fURL\uff0c\u63c0\u4e94\u5f35\u6700\u6162\u6216\u6700\u6709\u50f9\u503c\u5605\u9801\u9762\u3002<\/td><td>\u4e00\u4efd \u57fa\u6e96 \u540c\u77ed \u512a\u5148\u6b21\u5e8f \u6e05\u55ae\uff0c\u5514\u4fc2\u7121\u5e95\u6d1e \u6aa2\u67e5\u3002<\/td><\/tr><tr><td>\u7b2c 8\u201321 \u65e5<\/td><td>\u4fee \u9996\u5c4f\u4e3b\u5716\uff0fLCP \u50b3\u9001\uff0c\u52a0 \u5c3a\u5bf8\uff0c\u505c\u6b62\u9996\u5c4f\u8aa4\u7528 \u5ef6\u9072\u8f09\u5165\uff0c\u505a \u624b\u6a5f\u7248 \u4e0d\u540c\u7248\u672c\u3002<\/td><td>Before\uff0fafter \u8f09\u5165\u7011\u5e03\u5716\u3001LCP\u3001\u756b\u8cea\u6aa2\u67e5\u3002<\/td><\/tr><tr><td>\u7b2c 22\u201335 \u65e5<\/td><td>\u91cd\u5beb\u9ad8\u50f9\u503c\u9801\u9762\u6a94\u6848\u540d\u53ca ALT\uff0c\u5716\u7247\u8aaa\u660e \u771f\u4fc2\u6709\u52a9\u7406\u89e3\u5148\u52a0\uff0c\u820a URL \u6709\u50f9\u503c\u5c31\u914d redirect\u3002<\/td><td>\u7531\u719f \u7121\u969c\u7919 \u5605\u4eba \u6aa2\u8996 \u4e00\u6279\u4f8b\u5b50\u3002<\/td><\/tr><tr><td>\u7b2c 36\u201350 \u65e5<\/td><td>\u5efa\u7acb \u7de8\u8f2f\u4eba\u54e1 \u4e0a\u8f09 \u6a19\u6e96\uff1a\u539f\u59cb\u6a94\u3001\u7db2\u9801\u7248\u3001\u6a94\u6848\u540d\u3001ALT\u3001\u5716\u7247\u8aaa\u660e\u3001\u7f72\u540d\u3001\u6388\u6b0a\u3001\u88c1\u5207\u3001\u7126\u9ede\u4f4d\u7f6e\u3002<\/td><td>\u5176\u4ed6\u4eba\u53ef\u4ee5\u7167\u505a\uff0c\u5514\u4f7f\u6bcf\u6b21\u554f\u4f60\u3002<\/td><\/tr><tr><td>\u7b2c 51\u201370 \u65e5<\/td><td>\u6309\u9700\u8981\u52a0\u5165\uff0f\u9a57\u8b49 \u5716\u7247\u7db2\u7ad9\u5730\u5716\u3001\u7d50\u69cb\u5316\u8cc7\u6599 \u540c \u4f7f\u7528\u6b0a \u5716\u7247\u8cc7\u6599\u3002<\/td><td>\u6a19\u8a18 valid\u3001\u6a94\u6848\u53ef \u722c\u53d6\u3001\u6b0a\u5229\u8a18\u9304\u5b8c\u6574\u3002<\/td><\/tr><tr><td>\u7b2c 71\u201390 \u65e5<\/td><td>\u6bd4\u8f03 \u5716\u7247 \u66dd\u5149\u3001\u9ede\u64ca\u3001\u9801\u9762 \u8f49\u5316\u3001\u4f4d\u5143\u7d44 \u540c \u5be6\u969b\u6548\u80fd\uff1b\u4fdd\u7559\u6709\u6548\u6539\u52d5\u3002<\/td><td>\u4e00\u4efd\u767d\u8a71\u5831\u544a\u3001\u4e00\u500b\u4e0b\u4e00\u6b65\u6e2c\u8a66\uff0c\u540c\u4e00\u6a23\u66ab\u6642\u5514\u597d\u90c1\u5605\u5622\u3002<\/td><\/tr><\/tbody><\/table><\/div><div class=\"lkb-point-grid\"><div><span>01<\/span><p><strong>Discover<\/strong><br>\u641c\u5c0b\u722c\u87f2 \u53ef\u5514\u53ef\u4ee5\u6435\u5230\u5f35\u76f8\uff0c\u5514\u4f7f\u4f30\u3001\u5514\u4f7f \u9ede\u64ca \u5716\u7247\u96c6\u3001\u5514\u4f7f\u8b80 CSS\uff1f<\/p><\/div><div><span>02<\/span><p><strong>Understand<\/strong><br>\u756b\u9762\u3001\u6a94\u6848\u540d\u3001ALT\u3001\u5716\u7247\u8aaa\u660e \u540c\u9644\u8fd1\u6587\u5b57\u4fc2\u54aa\u8b1b\u7dca\u540c\u4e00\u500b\u6545\u4e8b\uff1f<\/p><\/div><div><span>03<\/span><p><strong>Load<\/strong><br>\u6a94\u6848\u4fc2\u54aa\u9069\u5408\u500b \u4f4d\u7f6e\u3001\u88dd\u7f6e\u540c\u7db2\u7d61\uff0c\u5514\u6703\u4ee4 \u7248\u9762 \u8df3\u821e\uff1f<\/p><\/div><div><span>04<\/span><p><strong>Include<\/strong><br>\u5716\u7247\u4fc2\u54aa\u5c6c\u65bc\u4e00\u5f35\u6709\u7528\u9801\u9762\uff0c\u800c\u5514\u4fc2 \u5a92\u9ad4\u5eab \u5165\u9762\u5b64\u96f6\u96f6\uff1f<\/p><\/div><div><span>05<\/span><p><strong>Prove<\/strong><br>\u6539\u5b8c\u4e4b\u5f8c\uff0c\u4f60\u53ef\u5514\u53ef\u4ee5\u5c55\u793a \u5716\u7247 \u66dd\u5149\u3001\u9ede\u64ca\u3001\u901f\u5ea6\u540c \u5546\u696d\u50f9\u503c\uff1f<\/p><\/div><div><span>06<\/span><p><strong>Respect<\/strong><br>\u4f60\u53ef\u5514\u53ef\u4ee5\u8b49\u660e\u6709\u6b0a\u520a\u767b\uff0c\u4ea6\u7540\u8b80\u8005\u77e5\u9053\u908a\u500b\u5275\u4f5c\uff1f<\/p><\/div><\/div><div class=\"lkb-note\"><strong>\u7540 CMS \u5605\u5de5\u4f5c\u6d41\u7a0b<\/strong><p>\u4e0a\u8f09\u524d\uff1a\u67e5\u6b0a\u5229\u3002\u4e0a\u8f09\u6642\uff1a\u6a94\u6848\u540d\u3001\u5bb9\u91cf\u3001\u5c3a\u5bf8\u3001\u683c\u5f0f\u3001ALT\u3001\u5716\u7247\u8aaa\u660e\u3001\u7f72\u540d\u3002\u767c\u4f48\u524d\uff1a\u6aa2\u67e5 HTML \u540c\u624b\u6a5f\u8f09\u5165\u3002\u767c\u4f48\u5f8c\uff1a\u7747\u9801\u9762\u3001Search Console \u540c \u5be6\u969b\u6548\u80fd\u3002\u4fc2\u666e\u901a\u5de5\u4f5c\uff0c\u4f46\u6b63\u56e0\u70ba\u666e\u901a\uff0c\u6240\u4ee5\u6371\u5f97\u8010\u3002<\/p><\/div><\/section><section id=\"10\"><p class=\"lkb-section-no\">10 \/ SEO<\/p><h2>FAQ\uff1a\u5716\u7247 SEO \u6210\u65e5\u88ab\u554f\u5605\u554f\u984c<\/h2><div class=\"lkb-answer-box\"><strong>\u8010\u7528\u5605\u7b54\u6848\u901a\u5e38\u5187 SEO \u8ff7\u601d \u5481\u523a\u6fc0\uff1a\u5716\u7247\u8981\u6709 \u8a9e\u5883\u3001\u7121\u969c\u7919\u3001\u53ef \u722c\u53d6 \u50b3\u9001\u3001\u5408\u7406\u6548\u80fd\u540c\u8aa0\u5be6\u91cf\u5ea6\u3002\u57fa\u672c\u529f\u4ecd\u7136\u6700\u91cd\u3002<\/strong><\/div><h3>\u5716\u7247 SEO \u6703\u5514\u6703\u4fdd\u8b49 Google \u5716\u7247 \u6392\u540d\uff1f<\/h3><p>\u5514\u6703\u3002<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-images\" target=\"_blank\" rel=\"noopener\">Google \u5716\u7247\u6307\u5f15<\/a>\u8b1b\u5605\u4fc2\u5e6b\u52a9\u767c\u73fe\u53ca\u7406\u89e3\u5716\u7247\u5605\u6700\u4f73\u505a\u6cd5\uff0c\u5514\u4fc2\u4fdd\u8b49\u4f4d\u7f6e\u3002\u7d50\u679c\u6703\u53d7\u76f8\u95dc\u6027\u3001\u54c1\u8cea\u3001\u7af6\u722d\u3001\u641c\u5c0b\u67e5\u8a62 \u8a9e\u5883 \u540c\u4f60\u63a7\u5236\u5514\u5230\u5605\u7cfb\u7d71\u5f71\u97ff\u3002\u6709\u4eba\u4fdd\u8b49\u7b2c\u4e00\u683c\uff0c\u901a\u5e38\u4fc2\u7528\u4e00\u8336\u5319\u78ba\u5b9a\u6027\u8ce3\u4f60\u4e00\u6876\u5e7b\u60f3\u3002<\/p><h3>\u6bcf\u4e00\u500b ALT \u90fd\u8981\u6709\u300c\u5716\u7247 SEO\u300d\u55ce\uff1f<\/h3><p>\u5514\u4f7f\u3002\u9801\u9762\u771f\u4fc2\u8b1b\u5716\u7247 SEO\uff0c\u5148\u55ba \u6a19\u984c\u3001heading \u6216\u6b63\u6587\u81ea\u7136\u63d0\u5230\u95dc\u9375\u5b57\u3002ALT \u61c9\u8a72\u63cf\u8ff0\u5716\u7247\u540c\u7528\u9014\u3002\u300c\u5716\u7247 SEO \u5716\u7247 SEO \u9999\u6e2f \u5716\u7247 SEO\u300d\u5c0d \u8b80\u5c4f\u8edf\u4ef6 \u4f7f\u7528\u8005\u5187\u5e6b\u52a9\uff0c\u4ef2\u597d\u4f3c\u592a\u7528\u529b\u3002<\/p><h3>\u9999\u6e2f SEO \u4e00\u5b9a\u8981\u7528\u4e2d\u6587\u6a94\u6848\u540d\uff1f<\/h3><p>\u5514\u4e00\u5b9a\u3002\u7d71\u4e00\u7528\u82f1\u6587\u6216\u8005\u62fc\u97f3\u90fd\u53ef\u4ee5\uff0c\u524d\u63d0\u4fc2\u5718\u968a\u9577\u671f\u7ba1\u7406\u5230\u3002\u81ea\u7136\u5605\u7e41\u4e2d\uff0f\u82f1\u6587 ALT\u3001\u6e96\u78ba\u9801\u9762\u5167\u5bb9\u3001\u672c\u5730 \u8a9e\u5883 \u540c\u7a69\u5b9a\u6280\u8853 \u50b3\u9001\uff0c\u6bd4\u6a94\u6848\u540d\u722d\u8ad6\u91cd\u8981\u5f97\u591a\u3002\u63c0\u4e00\u5957 \u7de8\u8f2f\u4eba\u54e1 \u771f\u4fc2\u6703\u8ddf\u5605 \u547d\u540d\u898f\u5247\u3002<\/p><h3>WebP \u4e00\u5b9a\u6bd4 JPEG \u597d\uff1f<\/h3><p>\u5187\u4e00\u500b\u683c\u5f0f\u53ef\u4ee5\u8d0f\u6652\u6240\u6709\u5716\u7247\u3001\u700f\u89bd\u5668\u3001\u7de8\u8f2f\u6d41\u7a0b \u540c\u756b\u8cea\u8981\u6c42\u3002\u8981\u6e2c\u771f\u6b63\u8f38\u51fa\u3002\u592a\u77c7\u3001\u5187 \u5099\u7528\u7248\u672c\uff0c\u6216\u8005\u5bb9\u91cf\u4ecd\u7136\u5927\u904e\u9700\u8981\uff0c\u5c31\u5514\u4fc2\u52dd\u5229\uff0c\u53ea\u4fc2 \u526f\u6a94\u540d \u65b0\u5572\u3002<\/p><h3>\u53ef\u5514\u53ef\u4ee5\u6bcf\u5f35\u5716\u90fd \u5ef6\u9072\u8f09\u5165\uff1f<\/h3><p>\u53ef\u4ee5\u52a0 \u5c6c\u6027\uff0c\u4f46\u5514\u597d\u4e00\u5200\u5207\u3002<a href=\"https:\/\/web.dev\/articles\/browser-level-image-lazy-loading\" target=\"_blank\" rel=\"noopener\">web.dev \u5efa\u8b70 \u9996\u5c4f\u4ee5\u5916 \u5716\u7247\u5148 \u5ef6\u9072\u8f09\u5165<\/a>\uff0c\u9996\u5c4f\uff0fLCP \u5716\u7247\u5c31\u8981\u65e9\u5572\u53ef\u7528\u3002\u4e3b\u5716 \u5ef6\u9072\u8f09\u5165\uff0c\u5f80\u5f80\u53ea\u4fc2\u4ee4\u8b80\u8005\u66f4\u9072\u898b\u5230\u4f62\u569f\u7747\u5605\u756b\u9762\u3002<\/p><h3>EXIF \u540c\u76f8\u6a5f\u8a2d\u5b9a\u6703\u5514\u6703\u76f4\u63a5\u63d0\u5347\u6392\u540d\uff1f<\/h3><p>\u6709\u7528\u5605 \u5275\u4f5c\u8005 \u540c \u4f7f\u7528\u6b0a \u5716\u7247\u8cc7\u6599 \u53ef\u4ee5\u4fdd\u7559\uff0c\u65b9\u4fbf\u5de5\u4f5c\u6d41\u7a0b\uff0c\u4f46\u5514\u597d\u5c07\u7b56\u7565\u62bc\u6652\u843d EXIF\u3002\u641c\u5c0b\u7cfb\u7d71\u4ecd\u7136\u9700\u8981\u53ef \u722c\u53d6 \u6a94\u6848\u540c\u6709\u610f\u7fa9\u5605\u9801\u9762 \u8a9e\u5883\uff1b\u5716\u7247\u8cc7\u6599 \u6551\u5514\u8fd4\u88ab block \u5605\u5716\u7247\u3001\u7a7a\u6d1e\u9801\u9762\uff0c\u4ea6\u6551\u5514\u8fd4\u4f60\u5187\u6b0a\u520a\u767b\u5605\u76f8\u3002<\/p><h3>\u4e00\u7bc7 blog \u61c9\u8a72\u653e\u5e7e\u591a\u5f35\u5716\uff1f<\/h3><p>\u89e3\u91cb\u9700\u8981\u5e7e\u591a\u5c31\u653e\u5e7e\u591a\u3002\u4e00\u4efd\u5be6\u6230\u6307\u5357\u53ef\u80fd\u9700\u8981\u56db\u5f35\u5f37\u800c\u6709\u7528\u5605\u5716\uff1b\u7522\u54c1\u9801\u53ef\u80fd\u9700\u8981\u5e7e\u500b\u89d2\u5ea6\uff1b\u77ed\u516c\u544a\u4e00\u5f35\u5df2\u7d93\u5920\u3002\u6578 meaning\uff0c\u5514\u597d\u6578\u88dd\u98fe\u3002\u516d\u5f35\u4e00\u6a23\u5605 \u7d20\u6750\u76f8\uff0c\u53ea\u4fc2\u4e00\u500b idea \u6234\u5497\u516d\u9802\u5e3d\u3002<\/p><h3>\u4eca\u65e5\u7b2c\u4e00\u6a23\u61c9\u8a72\u4fee\u54a9\uff1f<\/h3><p>\u7528\u624b\u6a5f\u958b\u4f60\u6700\u91cd\u8981\u55f0\u9801\uff0c\u6435\u6700\u5927\u5f35\u5716\u3002\u7747 URL\u3001\u5bb9\u91cf\u3001\u5c3a\u5bf8\u3001ALT\u3001\u8f09\u5165 \u6a21\u5f0f\u3001\u5716\u7247\u8aaa\u660e \u540c \u4f86\u6e90\u4f7f\u7528\u6b0a\uff1b\u518d\u6aa2\u67e5 HTML \u4fc2\u54aa\u771f\u6b63 img \u5143\u7d20\u3002\u5341\u5206\u9418\uff0c\u901a\u5e38\u6bd4\u518d\u7747\u4e00\u500b\u9418 SEO \u8a0e\u8ad6\u4e32 \u6709\u7528\u3002<\/p><blockquote>\u201c\u4ee4\u5716\u7247\u5bb9\u6613\u88ab\u6435\u3001\u5bb9\u6613\u88ab\u7406\u89e3\u3001\u5bb9\u6613\u8f09\u5165\uff0c\u800c\u4e14\u96e3\u4ee5\u88ab\u8aa4\u89e3\u3002\u201d <cite>\u2014 \u5be6\u7528\u5716\u7247 SEO \u7c21\u5831<\/cite><\/blockquote><p>\u5176\u5be6\u5c31\u4fc2\u5481\u3002\u5514\u4fc2\u5fae\u578b \u6280\u5de7\uff0c\u5514\u4fc2\u55ba\u6a94\u6848\u540d\u6492\u4e00\u64ae \u95dc\u9375\u5b57\uff0c\u4ea6\u5514\u4fc2 \u5916\u639b\u7a0b\u5f0f\u5100\u8868\u677f \u8b8a\u7da0\u4f46\u9801\u9762\u4ecd\u7136\u6162\u5230\u4f3c\u7b49\u7dca\u5347\u964d\u6a5f\u3002\u7576\u4f60\u5c07\u76f8\u7247\u7576 \u5167\u5bb9\u3001\u5c07\u9801\u9762\u7576 \u8a9e\u5883\u3001\u5c07\u8b80\u8005\u7576\u771f\u4eba\uff0c\u641c\u5c0b\u7cfb\u7d71\u597d\u591a\u6642\u6703\u611f\u53d7\u5230\u3002<\/p><\/section><section id=\"sources\" class=\"lkb-sources\"><p class=\"lkb-section-no\">\u7814\u7a76\uff0b\u5716\u7247\u4f86\u6e90<\/p><h2>\u4f86\u6e90\u3001\u5be6\u4f5c \u5099\u8a3b\u8207\u5716\u7247 \u7f72\u540d<\/h2><ol><li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-images\" target=\"_blank\" rel=\"noopener\">Google \u641c\u5c0b\u4e2d\u5fc3\uff1a\u300a\u5716\u7247 SEO \u6700\u4f73\u505a\u6cd5\u300b<\/a><\/li><li><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\" target=\"_blank\" rel=\"noopener\">Google \u641c\u5c0b\u4e2d\u5fc3\uff1a\u300aSEO \u5165\u9580\u6307\u5357\u300b<\/a><\/li><li><a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/sitemaps\/image-sitemaps\" target=\"_blank\" rel=\"noopener\">Google \u641c\u5c0b\u4e2d\u5fc3\uff1a\u300a\u5716\u7247\u7db2\u7ad9\u5730\u5716\u300b<\/a><\/li><li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/image-license-metadata\" target=\"_blank\" rel=\"noopener\">Google 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rel=\"noopener\">Chrome for Developers\uff1aLargest Contentful Paint<\/a><\/li><\/ol><h3>\u5716\u7247\u4f86\u6e90<\/h3><ul class=\"lkb-photo-credits\"><li><strong>01-hong-kong-wildlife-fieldwork.jpg<\/strong> \u2014 \u9999\u6e2f\u91ce\u5916\u651d\u5f71\u6d3b\u52d5\u7684\u771f\u5be6\u7167\u7247\uff0c\u4f86\u6e90\uff1a<a href=\"https:\/\/www.owlhk.org\/en\/tertiary-school-education\/1500008\/Wildlife%2BVideography%2BEducation%2BProgramme+-+Wildlife%2BFilmmaking%2BWorkshop\" target=\"_blank\" rel=\"noopener\">Outdoor Wildlife Learning Hong Kong<\/a>\uff1b\u5716\u7247\u76f4\u9023\uff1a<a href=\"https:\/\/www.owlhk.org\/img\/work\/1500008\/01.jpg\" target=\"_blank\" rel=\"noopener\">\u539f\u5716<\/a>\u3002<\/li><li><strong>02-hong-kong-night-photography-workshop.webp<\/strong> \u2014 \u9999\u6e2f\u591c\u651d\u5de5\u4f5c\u574a\u7684\u771f\u5be6\u7167\u7247\uff0c\u4f86\u6e90\uff1a<a href=\"https:\/\/www.bokehworkshops.com\/\" target=\"_blank\" rel=\"noopener\">Bokeh 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