» Success Cases » Even Realities
The US tech eyewear industry is emerging as one of the most dynamic sectors in consumer technology. With the rise of AI glasses, teleprompter glasses, and subtitle glasses, every player is vying for dominance on page one of Google. For Even Realities, the challenge was unique: strict brand guidelines and content restrictions meant that traditional SEO tactics—like expanding money pages and adding keyword-rich landing content—were off-limits.
My partnership with Even Realities began in early 2024. Working closely with their team, we navigated these limitations and focused on building authority through creative, compliant strategies. The results speak for themselves.
The Problem
Low organic visibility, tight content restrictions, and fierce competition for new tech-related keywords.
Unlike competitors who could freely optimize product pages and add keyword-rich sections, Even Realities required a strict, minimalistic website and a highly curated writing style. This meant we couldn’t rely on standard on-page SEO or aggressive keyword additions. Instead, we faced the challenge of gaining search rankings without diluting the brand’s identity or cluttering the user experience.
As a result, Even Realities struggled to rank for crucial industry keywords like “AI glasses,” “teleprompter glasses,” and “subtitle glasses.” The brand’s online discovery and conversion rates suffered as a consequence. Without a tailored SEO approach that respected brand restrictions, breaking through the noise in this fast-growing market seemed nearly impossible.
The Brief
Grow organic traffic, increase keyword rankings for core and emerging tech eyewear queries, and build US domain authority—all while upholding strict content and style standards.
Simple, focused, and brand-first.
The Results
- Organic Keywords: From under 1,000 to over 8,800 ranking keywords ([see image 1])
- Top Rankings: Notable growth in top 3 and top 10 keyword positions since early 2024
- Referring Domains: Increased from under 100 to over 840, with a strong focus on authoritative US tech and lifestyle domains ([see image 2])
- Organic Traffic: Monthly visits surged from under 500 to over 2,600 ([see image 3])
- Domain Rating: Boosted from 30s to 48, signaling much stronger authority
Even Realities now ranks for thousands of relevant keywords, achieving visibility that truly punches above its website’s weight. This was accomplished in just 12 months with zero compromise on style or brand integrity.
Ongoing Servicing: A Consistent Growth Engine
After our annual strategy review, two pillars were clear: build topical authority through strategic blogging and acquire top-tier US backlinks.
We doubled down on industry research, competitor tracking, and a white-hat outreach program that earned high-impact links from reputable US tech, innovation, and lifestyle sites. This link equity compensated for the website’s content limitations, helping drive authority and rankings.
Thorough Keyword Research and Analysis
We began by scraping top competitor keyword portfolios using Ahrefs, identifying every possible opportunity—even those in emerging sub-niches.
With landing page content off-limits, we launched a content hub of pillar blog topics surrounding primary and long-tail keywords such as “how AI glasses work,” “teleprompter glasses for creators,” and “wearable subtitle technology.” Each blog post was crafted to be informative yet compliant with Even Realities’ strict editorial standards, gradually establishing the brand as a topical authority.
Comprehensive On-page and Technical Auditing
Given the content limits, our attention to technical SEO was meticulous.
The On-page SEO Elements Enhanced and Improved
- Title tag and meta description optimization (within stylistic boundaries)
- Internal linking using blog content as the site’s authority backbone
- Fast-loading, mobile-first design
- Schema markup for improved SERP presence
- Ongoing toxic link monitoring and disavowals
High-Quality Content & Strategic Link Building
With on-page expansion restricted, we shifted focus to off-page authority. Through targeted digital PR, thought leadership, and industry partnerships, we secured backlinks from leading US tech publications, niche blogs, and lifestyle media.
Every new referring domain added credibility and “Google trust” signals—helping Even Realities compete for the most valuable, high-intent queries in its category.
Duration & Achievement Milestones
| Duration | Achievement |
|---|---|
| 1-3 months | 10% of target keywords reached first page |
| 3-6 months | 30% of target keywords reached first page (some in top 3) |
| 6-9 months | 50% of keywords on first page; organic traffic significant |
| 9-12 months | 80% of focus keywords on first page; marked conversion growth |
| 12+ months | Consistent top rankings and traffic, with ongoing authority |
The Results
Over just one year, Even Realities achieved:
- Organic keywords: Grew to 8,800+ ranking terms
- Monthly organic traffic: Peaked at 2,600+ visitors
- Referring domains: Over 840, from high-quality US tech and media sources
- Domain authority: Increased from 30s to 48
- Top 10 rankings: Surged for competitive queries like “AI glasses” and “subtitle glasses”
Today, Even Realities stands out as a leader among US tech eyewear brands, despite the strictest of content and style limitations. This was achieved by building a robust topic cluster strategy, technical excellence, and a relentless focus on high-authority US backlinks.
Locke Lee High Quality SEO Services Provider
The only way to secure a top-tier SEO specialist is to work with someone who has a proven portfolio—one whose clients have consistently achieved page 1 rankings.
With my combined experience in technical website development and decades of privately curated SEO resources—including thoroughly audited and personally tested backlink assets—I have the expertise to accurately diagnose your site’s challenges and unlock its full potential.
Having witnessed the tangible results of my work months after implementation, I am confident in my ability to help your service excel in its industry. You can expect your website to begin ranking for agreed-upon keywords as early as the first month.
