Audit and prioritise
Identify technical and content issues
Review crawling, indexing, templates, search intent and competitor coverage. Prioritise actions by expected impact and effort.
Hong Kong · SEO consulting and website development
Technical SEO, content strategy and website development.For businesses in Hong Kong and overseas.
I provide technical SEO, content strategy, AI search consulting and website development. Each project starts with a review of the website, search demand, competitors and business objectives.
GOOGLESearchEngine
Crawl
Content
EXAMPLE QUERYtechnical SEO Hong Kong
ORGANICSEARCH
CLIENT CASE STUDIES
Selected SEO and
website projects.
Projects for finance, education, technology, retail, storage and consumer brands.
01・SERVICES
SEO, AI search and website
development.
Services cover search engine optimisation, AI search and website development. The work is planned around search demand, website structure and business objectives.
SOLUTION 01
SEO for relevant search terms
Technical SEO and content strategy
Technical audits, keyword research, content planning and local or international SEO for priority pages.
SOLUTION 02
AI search representation
GEO and
AI search
Organise business information, site content and supporting evidence so AI search systems can identify and describe the company accurately.
SOLUTION 03
Website performance and conversions
Website development and CRO
Improve page structure, loading performance, user experience and enquiry paths.
PROJECT TIMELINE
3–6MONTHS
SEO requires ongoing work and measurement.
Most websites require three to six months after audit and implementation before performance trends can be assessed with confidence. This is an indicative timeframe, not a ranking guarantee.
MONTH 0–1Audit and prioritise
Establish baseline data, identify technical issues and select priority pages and queries.
MONTH 1–3Implement and publish
Apply technical fixes, update priority pages and publish supporting content.
MONTH 3–6Evaluate performance
Compare rankings, impressions, organic sessions and enquiries with the baseline.
AFTER MONTH 6Expand priority areas
Invest in topics and markets supported by search demand and commercial value.
Timing varies according to site history, competition, technical condition, content quality and resources.
02・WORK PROCESS
A defined process for SEO
implementation.
Each project is based on the website, search demand, competitors and business objectives. Deliverables, priorities and measurement criteria are documented.
Implementation
Apply changes to the website
Work on architecture, JavaScript, HTML, CSS, metadata, internal links and page structure where issues affect search or usability.
Measurement
Review performance data
Track rankings, Search Console data, organic traffic, enquiries and AI search visibility. Use the results to set the next priorities.
03・CASE STUDY RESULTS
Individual case study results
and project scope.
Results should be read with the baseline, timeframe and work completed. The figures below represent individual project outcomes, not a general ranking promise.
CASE 01
+68%
Page-one keywords
CASE 02
+63%
Organic search traffic
CASE 03
+103%
Revenue growth
CASE 04
+385%
Organic traffic growth
CASE 05
300+
Page-one keywords
CASE 06
14K+
Monthly organic traffic
04・SEARCH AND AI FOUNDATIONS
Search engines need accessible pages and
clear business
information.
Search engines and AI systems need to access the site, identify the business, understand each page and assess supporting information.
Crawling and indexing
Make pages accessible
Review architecture, loading speed, JavaScript rendering, canonical URLs, Schema, robots directives and indexation.
Content and search intent
Map pages to search demand
Create or revise pages based on search demand, customer language, topic relationships and decision-making information.
Authority and evidence
Support important claims
Use relevant links, brand references, author information, case studies and testing to support important pages.
LOCKE LEEHong Kong · 2026
05・DIRECT DELIVERY
Strategy and implementation
by one specialist.
You work directly with me on technical SEO, Chinese and English search intent, AI search/GEO, content, website development and measurement.
10+years in SEO and digital product work
100+businesses and projects
50+websites built or improved
06・PRODUCT DEVELOPMENT
AI product development and
testing.
I also develop and test AI products, including a Cantonese voice assistant and a keyword research tool.
PRODUCT 01 · PUBLIC TESTHong Kong · 2026
CIRCLE VOICE AI
Cantonese AI voice assistant
for Hong Kong users
Test a Cantonese voice conversation.Open Circle Voice AI
PRODUCT 02 · FREE TOOLHong Kong · 2026
LOCKE SEO TOOLS
Keyword research
tool
Enter one keyword to view search volume, difficulty and intent.Open free keyword tool
07・SEO AND AI RESOURCES
Practical explanations of SEO
and AI search.
Articles for business owners and marketing teams evaluating SEO, website improvements and AI search.
01What does an SEO engineer work on?
+
Crawling, rendering, indexing, templates, internal links and other technical factors that affect whether search engines can access and interpret a site.
02What should an SEO project change first?
+
Start with the pages, searches and technical issues with the clearest business value, rather than a long list of low-priority recommendations.
03How does Google decide whether to show a page?
+
Google crawls and processes a page, evaluates its relevance and quality signals, and decides whether to index and show it for particular searches.
04How can a business avoid risky SEO?
+
Use documented changes, relevant content and links, clear measurement and review. Avoid tactics that depend on manipulating search systems at scale.
05Does SEO still matter when people use AI search?
+
Yes. AI systems still need accessible pages, clear business information and credible sources. SEO also improves the pages that AI systems may retrieve or cite.
08・LATEST ARTICLES
SEO, website and
AI search updates.
All in One SEO vs Yoast: Which WordPress Plugin Should You Actually Use?
All in One SEO vs Yoast: compare features, content workflows, SEO modules, plan limits and migration work before choosing a WordPress plugin.
LOCKE LEE17 min read
AI SEO Services: How to Get Found in ChatGPT, Google AI and Answer Search
Looking for AI SEO services? See how technical SEO, GEO, content, proof and AI visibility tracking help answer engines find and mention your business.
LOCKE LEE18 min read
DeepSeek AI Explained: From R1 to V4.1 Flash, What Is It Good For?
DeepSeek AI explained: R1, V4.1 Flash, long context, API pricing, open weights, local deployment, practical uses, privacy and limits.
LOCKE LEE24 min read
Grok AI Explained: What It Does, Why the Live Web Matters, and Where It Can Let You Down
Grok AI explained in plain English: live web and X search, Grok 4.7, files, coding, images, practical workflows, limits and safer prompts.
LOCKE LEE18 min read
Google Has Updated Its Guidance on AI-Generated Content: What Website Owners Need to Change in 2026
Google’s 2026 guidance does not ban AI content. It raises the bar for accuracy, original value, clear authorship and people-first publishing.
LOCKE LEE18 min read
SEO Rank Checking: After Six Years with Ahrefs and Semrush, Why I Now Start with Search Console
A practical SEO rank-checking guide from six years of Ahrefs and Semrush use: what third-party rankings measure, why Search Console is closer to owned-site reality, and how AI sear…
LOCKE LEE17 min read
WEBSITE REVIEW
Request a website
review.
Submit your URL. I will review the main technical, content, search-intent and AI-search issues and identify the recommended starting priorities.