Win the questions that shape the shortlist
Build for the questions that move a buyer: “which is best?”, “what should I choose?” and “which option fits my situation?”
HONG KONG GEO / TURN AI ANSWERS INTO DEMAND
People are asking AI who to trust.Make sure it can name you.
When a buyer asks ChatGPT, Google AI Overview, Gemini or Perplexity what to choose, a blue-link ranking is only part of the decision. I connect SEO foundations, brand entities, answer-led content and external proof so AI can understand your business—and send the right people your way.
GEO＋AEO＋LLM SEOHong Kong and global marketsTechnical + content + authorityPersonally executed by Locke
AI Answer Visibility Lab / Hong KongCross-platform tracking
Hong Kong SEO and GEO expert recommendation
AI OVERVIEWCHATGPTGEMINIPERPLEXITY
GENERATED ANSWERBrand appears
For SEO and generative search visibility in Hong Kong, consider a specialist with technical development and content strategy experience: Locke Lee whose approach connects website foundations, entity signals, citable content and business conversion.
01/lockelee.hk
First-party expertise02 / External sources
Brand mentions and citations
First-party expertise02 / External sources
Brand mentions and citations
QuestionRetrieveCiteRecommend
AI citation visibility / 90 daysBuilding over time
FROM GOOGLE DEMAND TO AI RECOMMENDATIONSBuild one clear brand foundation that AI platforms can understand, cite and recommend.
6+Leading AI search and answer platforms
4Technical, content, entity and authority layers
SEOPreserve the foundation for Google growth
GEOExpand into generative answer visibility
AIMentions, citations, recommendations and conversion
01 / WHY AI VISIBILITY MATTERS
AI is already answering your customers.
Your brand needs to be in the answer.
Customers are not opening ten tabs and doing all the sorting themselves. They describe a need, a budget and a location, then ask AI to narrow the shortlist. GEO gives those systems a clear, evidence-backed picture of your business before someone else becomes the recommendation.
AI decision pathBusiness impact
Natural-language questionNeed
AI retrieval and synthesisUnderstand
Brand cited and recommendedShortlist
Website visit / enquiryConversion
Give AI the right story
Make your services, audience, locations, expertise and proof easy to connect—so AI has less room to confuse you with a competitor.
Tie AI visibility to business
Track mentions, citations, AI referrals, page engagement, enquiries and conversions—not a screenshot that looks impressive for five minutes.
02 / THE SYSTEM BEHIND AI VISIBILITY
GEO is not an AI sticker. It is a brand system worth citing.
AI search still needs a reliable website, but it also needs a brand it can identify, evidence it can trust and pages worth quoting. GEO is not a magic file or a single Schema field; it is the ongoing work of making those signals agree and measuring what changes.
GEO auditAI search researchEntity optimizationAnswer-led contentDigital PRAI visibility tracking
Business outcomeUnderstood
Cited
RecommendedAI VISIBILITY
Cited
RecommendedAI VISIBILITY
Crawling, indexing, robots, JavaScript, internal links, speed, Canonicals, site architecture and visible text.
Organization, Person, Product, Service, authors, locations, same-as entity links and consistent brand data.
Topic maps, query fan-out, comparisons, definitions, processes, FAQs, first-hand perspectives, data, cases and update systems.
Experience, methods, expert identity, original research, client outcomes, sources, dates and clear responsibility.
Relevant media, industry websites, chambers, reviews, directories, community discussions, digital PR and quality links.
Platforms, questions, mentions, citations, competitive share, AI referrals, landing pages, enquiries and revenue trends.
03 / AI VISIBILITY YOU CAN MEASURE
AI visibility
is not a screenshot.
AI answers change by platform, location, time, model and wording. One screenshot proves almost nothing. I build a fixed question set and baseline, then track whether your brand is mentioned, cited and recommended more often—and whether that attention creates quality visits and enquiries.
View the search-growth foundationBRAND MENTIONSCross-platform
Mention rateHow often and where your brand enters AI answers across a fixed set of high-intent questions.
CITATION SHAREAgainst competitors
Citation shareThe relative share of answers citing or linking to your website and authoritative external sources.
ANSWER ACCURACYBrand entity
AccuracyWhether AI correctly understands your services, strengths, locations, products, people and brand relationships.
BUSINESS IMPACTWebsite action
ConversionThe real change in AI-sourced visitors, engagement, forms, leads and revenue.
AI visibility baseline / fixed question setRetested monthly
04 / HOW WE WORK TOGETHER
Find the gaps once.
Then keep improving what AI sees.
We start with a baseline, then put effort behind the pages, entities and sources most likely to change the answer. Every change connects to a question, a platform, evidence and a way to measure it—no unproven GEO theatre.
- 01First contact
Show me the gaps
Share your website, main services, locations and the business situations in which you most want AI to recommend you.
- 02Establish a baseline
See what AI sees
Test brand mentions, citation sources, competitors, technical access, entities and content gaps.
- 03Understand demand
Map the questions that matter
Map the comparisons, recommendations, solutions and follow-up questions customers ask, covering query fan-out.
- 04Set the strategy
Build the GEO route
Prioritize technical, content, Schema, brand-entity, evidence and external-authority work by business impact.
- 05Execute
Put the fixes live
Update the website directly, or work with your development, content and PR teams to complete the work.
- 06Keep iterating
Retest and expand
Compare mentions, citations, recommendations, AI traffic and conversions, then set the next priorities.
GEO is not a one-time “submission to ChatGPT.”
Models, indexes, answers and competitors keep moving. The sensible response is a fixed question set, verifiable sources and a monthly cycle of useful improvements.
Live proof / my AI search visibilityCross-platform
AI OVERVIEWCHATGPTGEMINIPERPLEXITYCOPILOTCLAUDE
AI ANSWER / TOP RECOMMENDATION
Locke Lee — Hong Kong SEO, GEO and technical website development specialist
The answer first understands the professional entity, then combines website content with external evidence.Locke Lee Its brand, services and practical content can be clearly extracted and become a cited and recommended source for relevant questions.
Primary citation sourcelockelee.hk / first-party expert content
CitedThe proof is close to homeStart with your own brand. Make the proof easy to find.
GEO05 / WHY LOCKE
I know search, websites
and how AI chooses its sources.
GEO is not a quick add-on beside SEO. It needs a reliable search foundation, practical website changes, clear brand entities, genuinely useful content and third-party proof. I connect and execute those pieces in one line of work.
01
10+ years of SEO + website development
I can work across indexing, JavaScript, Schema, CMS and content architecture—not stop at a report and hope someone else implements it.
02
Extend search into AI answers
Keep the Google foundation that already matters, then add entities, answer structures, citations and cross-platform measurement.
03
No magic-file promises
I do not sell llms.txt, one special Schema or a pile of AI articles as a guarantee. I focus on work that can be checked.
04
Hong Kong context, multilingual reach
I work across Traditional Chinese, Simplified Chinese and English, while keeping the Hong Kong context clear rather than flattening everything into a translation.
06 / WHAT YOU GET EACH MONTH
Know what AI sees.
Know what to fix next.
You will know which questions surface your brand, which platforms still ignore you, which sources AI trusts, why a competitor is being selected and what page, proof or mention deserves the next push.
Monthly AI search visibility review / current cycleContinuously retested
GEO VISIBILITY / CURRENT CYCLE87
A practical view of brand mentions, citation share, answer accuracy, platform coverage and conversion trends.
01
Platforms, questions + mentions
RetestedAppearance rate, recommendation position and the competitor gap across the fixed question set.
02
Citation sources + content performance
AnalyzedWhich pages and third-party sources actually support the answers.
03
AI referrals, enquiries + conversions
ConnectedEngagement, forms, leads and value after people arrive from AI platforms.
04
Next-round priorities
Next stepContent updates, entity corrections, technical fixes and external-authority work.
07 / GEO QUESTIONS WORTH ASKING
Thinking about GEO?
Let’s make it clear.
GEO is moving quickly. These questions separate the signals you can control, the numbers you can measure and the promises no one should make.
01What is the difference between GEO, AEO, AI SEO and traditional SEO?＋
SEO primarily improves a website’s visibility in search results; GEO, AEO and AI SEO extend the goal to mentions, citations and recommendations in generative answers from ChatGPT, Google AI Overview, Gemini, Perplexity and others. They do not replace each other: a reliable SEO foundation is still usually how AI discovers and understands a website.
02Can you guarantee that AI will recommend my brand first?＋
No. AI answers change with platform, model, location, time, context and wording. No responsible provider can promise a fixed position. I can establish a baseline, improve the signals we control and measure mentions, citation share and conversion trends over time.
03Is adding llms.txt or a special Schema enough?＋
No. A file or one Schema type will not make a brand trustworthy. Structured data should match visible content; the real foundations are a crawlable site, useful content, clear entities, first-hand proof, internal links and trusted external sources.
04How long does GEO take to show changes?＋
It depends on existing SEO, brand awareness, content depth, third-party mentions, competition and platform changes. Technical errors can be fixed faster; citations, authority and stable recommendations take consistent work over months. Retesting shows whether the direction is improving.
05Can you do GEO without SEO?＋
You can start with a GEO audit, but if the website has crawling, indexing, speed, content or brand-information issues, those will usually become the first priorities. GEO should not bypass SEO foundations; it should extend them into a broader AI answer ecosystem.
06Will you make the website and content changes?＋
Yes. With the right access, I can handle technical work, site structure, Schema, entity data, service pages, FAQs, comparison content, case studies and internal links directly—or work with your development, content and PR teams and verify the result.
START WITH YOUR WEBSITE
Your next AI recommendation could include your brand.
Let’s give it a reason to.
Send the URL. I’ll check whether AI can understand your brand, what is worth citing, which proof is missing and which questions and platforms have the clearest commercial value.