The self-storage industry in Singapore is more competitive than ever. With digital marketing expertise now commonplace among industry leaders, and nearly every major player investing heavily in SEO, achieving standout online visibility requires more than just the basics. My partnership with StorHub began in early 2023. From the outset, their team was proactive and receptive to strategic innovation. Together, we set out to redefine StorHub’s digital presence—transforming challenges into milestones in a market where every click counts.
The Problem
Fierce competition, limited organic visibility, and the challenge of differentiation in a saturated digital landscape.
The self-storage industry in Singapore is fiercely competitive, with established local players dominating the SERPs. Most competitors are highly SEO-savvy, investing heavily in digital marketing and continually optimizing their strategies. StorHub, despite being a market leader offline, struggled with online visibility. The major challenge? When every competitor is investing in SEO and ranking for the same keywords, how do you break out from the noise and claim the top spots?
StorHub’s internal marketing team was proactive with campaigns, but they faced stagnant organic growth, limited high-quality backlinks, and insufficient local media exposure. Without a bold shift in SEO strategy, maintaining and growing market share online was a mounting challenge.
The Brief
Increase organic traffic, secure first-page rankings for high-conversion self-storage keywords, expand the organic keyword portfolio, and amplify authority through genuine local media coverage and backlinks.
The Results
- Organic Keywords: Grew from under 300 to over 1,200+ keywords ranked
- First Page Rankings: Consistent growth in page one rankings, with a steady rise in top 3 and top 10 positions
- Referring Domains: Expanded from under 150 to over 400 unique referring domains
- Organic Traffic: Monthly organic traffic increased from under 2,000 to over 8,000
- Media Coverage: Secured features and backlinks from high-authority local news portals, business sites, and lifestyle publications
StorHub’s online authority and brand visibility now mirror their market leadership offline—achieved through an emphasis on quality over quantity in SEO investment.
Ongoing Servicing: A Consistent Growth Engine
Our annual strategy review set a clear direction: double down on strategic content and authoritative link-building, especially through local media and press releases—key to standing out in such a competitive landscape.
We refined our keyword tracking, enhanced technical SEO audits, and maintained a close watch on competitors’ SERP movements. This agile approach keeps StorHub ahead of algorithm changes and shifting search trends.
In-Depth Keyword Research & Analysis
Our SEO journey began with a deep-dive keyword and competitor analysis. Using Ahrefs, we scraped and mapped the top 10 competitors’ keyword portfolios, identifying gaps and high-potential opportunities.
Instead of chasing generic “Mini Storage” terms, we prioritized long-tail and intent-driven queries—such as “Business & Document Storage” and “Lifestyle Storage Space”—to attract conversion-ready traffic. Every keyword was evaluated for ROI, search intent, and ranking potential, ensuring we covered all angles the competition overlooked.
Comprehensive On-page and Technical Auditing
We conducted a full audit of StorHub’s website, identifying technical bottlenecks and on-page weaknesses. The findings were transparent and actionable, shared directly with the client for collaborative decision-making.
The On-page SEO Elements Enhanced and Improved
- Title Tags & Meta Descriptions
- Header Tag Optimization
- Content Revamp (location pages, FAQs, and storage tips)
- Improved Site Architecture & Internal Linking
- Sitemap & Robots.txt optimization
- Canonicalization & URL Structure
- Image ALT Text & Title Attributes
- Mobile-first performance & load-time improvements
- Structured Data & Schema Markup
- Disavowal of toxic backlinks
High-Quality Content & Strategic Link Building
To differentiate StorHub, we focused on two levers: expert-driven content and high-value backlinks. Our content strategy included thought leadership, in-depth guides, and customer success stories—all optimized for both users and search engines.
The real game changer? A targeted PR campaign. We secured press releases and editorial coverage from leading local media, business journals, and community sites, driving both authority and referral traffic. This not only boosted StorHub’s domain rating but also built trust with potential customers.
Duration & Achievement Milestones
| Duration | Achievement |
|---|---|
| 1-3 months | 20% of target keywords reached first page |
| 3-6 months | 35% of target keywords reached first page (including top 5) |
| 6-9 months | 60% of keywords on first page; surge in organic traffic |
| 9-12 months | 80% of focus keywords on first page; significant conversion lift |
| 12+ months | Consistent first-page rankings; authority and traffic sustained |
The Results
Over 18 months, StorHub transformed its digital presence:
- Organic keywords surged from under 300 to 1,200+.
- Monthly organic traffic quadrupled, peaking at 8,100.
- Referring domains soared past 400, driven by premium local coverage.
- Conversion rates improved as traffic quality rose.
- Domain authority and brand trust were cemented in the eyes of both Google and customers.
Today, StorHub’s digital strategy is a model for the industry. By combining data-driven insights, technical excellence, and authentic local outreach, we’ve made StorHub the clear online leader in Singapore’s self-storage sector.
Locke Lee High Quality SEO Services Provider
The only way to secure a top-tier SEO specialist is to work with someone who has a proven portfolio—one whose clients have consistently achieved page 1 rankings.
With my combined experience in technical website development and decades of privately curated SEO resources—including thoroughly audited and personally tested backlink assets—I have the expertise to accurately diagnose your site’s challenges and unlock its full potential.
Having witnessed the tangible results of my work months after implementation, I am confident in my ability to help your service excel in its industry. You can expect your website to begin ranking for agreed-upon keywords as early as the first month.
