» Success Cases » Voopoo
The vape market is under pressure. Ever-tightening regulations and restrictions on marketing—especially in search engine marketing, where ads for vape-related products are prohibited—make it increasingly difficult for brands to stand out.
The Problem
Inconsistent traffic, low online visibility, and brand awareness resulting in low conversions.
The online vape market is fiercely competitive and saturated, with numerous players all targeting “vape” as their primary keyword.
As a result, it’s incredibly difficult for new or mid-tier brands to break into the top of the SERP results.
Voopoo found themselves facing this exact challenge—despite strong offline marketing efforts and rising brand awareness in 2023, their digital footprint lagged behind.
Low organic keyword rankings meant limited online discovery, and naturally, conversions were suffering.
Voopoo knew that without a long-term digital strategy, scaling their online presence would be an uphill battle.
The Brief
Increase traffic, improve search engine rankings, expand the number of organic keywords, boost new leads, and ensure a steady rise in both traffic and conversions.
Brief and simple, loud and clear.
The Results
- 0 to nearly 10,000 organic keywords ranked (see image 1)
- Consistent growth of organic keywords on Page 1, with a notable increase in top 3 and top 10 positions since mid-2022
- Average monthly organic traffic soared from under 100,000 to a peak of over 375,000 (see image 2)
- Sustained upward trend in traffic, even in a highly saturated and competitive market
Voopoo is now a leading contender in the online vape industry, with a digital presence that matches their offline reputation—all achieved within 18 months of focused SEO investment.
Ongoing Servicing: A Consistent Growth Engine
Following our annual strategy meeting, the consensus was clear: to prioritize crafting high-quality content and enhancing link-building strategies for Voopoo.
This approach was designed to complement our ongoing keyword research, analytics, on-page audits, technical SEO, and new product strategizing. The overall vision? Maintain current performance while staying agile and adaptive to ongoing changes in the digital landscape.
Thorough Keyword Research and Analysis
The SEO initiative with Voopoo began with meticulous keyword research and analysis to optimize website traffic and maximize paid search efficiency.
Leveraging robust platforms like Ahrefs and SEMrush, I curated a catalog of conversion-driven keywords selected for ranking potential and relevance. In addition, thorough competitor keyword analysis ensured no market opportunity was left unexplored. Each keyword was evaluated for cost efficiency, conversion potential, and untapped market reach—laying a solid foundation for future campaigns.
This rigorous, data-driven approach is standard for every client, ensuring campaigns are set up for measurable, lasting success.
Comprehensive On-page and Technical Auditing
It’s not about following a different rulebook—it’s about knowing where to look and what to fix. With years of experience, I’ve developed a keen eye for diagnosing and resolving the root causes of underperformance.
After a thorough on-page and off-page audit, we uncovered several technical and structural issues, which were meticulously documented and shared with Voopoo for approval.
Over the following days, I tackled every aspect that forms the backbone of a high-performing website.
The On-page SEO Elements Enhanced and Improved
- Title Tags
- Meta Descriptions
- Header Tags
- Website Content
- Site Structure
- Sitemaps
- Pages
- Canonicalization
- URL Structure
- ALT Tags
- Title Attributes
- Site’s Load-time
- Mobile Optimization
- Schema Mark-Ups
- Bad Links Removal
- Internal and External Linking
- HTTP Checks
- And more
High-Quality Content & Strategic Link Building
Our next step was to pair authoritative, expert-written content with a refined link-building strategy.
This approach focused on securing contextual, high-authority backlinks while ensuring our content remained both valuable and fresh.
These ongoing efforts have steadily increased relevant traffic, strengthened Voopoo’s domain authority, and positioned the brand to adapt swiftly to shifting market dynamics.
Duration & Achievement Milestones
| Duration | Achievement |
|---|---|
| 1-3 months | 10% of keywords reached first page |
| 3-6 months | 30% of keywords reached first page (including some in the top 3) |
| 6-9 months | 60% of keywords reached first page (notable organic keyword growth) |
| 9-12 months | 90% of keywords reached first page (significant surge in traffic and conversions) |
| 12+ months | Most confirmed keywords remain on first page; ongoing traffic and conversion increases |
The Results
Over a span of two years and counting, Voopoo has realized a dramatic increase in web traffic and a fourfold surge in site revenue.
The brand’s reach has expanded significantly through improved organic search and broader market exposure.
Today, Voopoo’s website is consistently refreshed with top-quality content, helping to protect and further enhance its search rankings.
Working with me means your business won’t just keep up with industry changes—it will set the pace.
Locke Lee High Quality SEO Services Provider
The only way to secure a top-tier SEO specialist is to work with someone who has a proven portfolio—one whose clients have consistently achieved page 1 rankings.
With my combined experience in technical website development and decades of privately curated SEO resources—including thoroughly audited and personally tested backlink assets—I have the expertise to accurately diagnose your site’s challenges and unlock its full potential.
Having witnessed the tangible results of my work months after implementation, I am confident in my ability to help your service excel in its industry. You can expect your website to begin ranking for agreed-upon keywords as early as the first month.
