Query → page
Choose whether a service, category, guide, comparison, tool or case fits best.
Hong Kong keyword planning / keyword mapping service
Decide where every query belongs.Then build the content.
Keyword research is only half the work. The architecture depends on assigning queries to the right service page, category, article, tool or case—without making multiple pages compete. I build a keyword map from intent, business value, existing rankings and site structure that content, design and development can actually use.
Keyword mappingPage rolesAvoid cannibalizationReady for implementation
keyword mapping / page mapassigning now
Hong Kong keyword planning
one query ≠ one pageintent before word count
service pagecommercial intent / core serviceWhich page should answer this query?
Decide the page job before deciding what the content should say.
cannibalization riskWill multiple pages chasing one query create confusion?
Consolidate similar intent or clarify page roles.
architecture / internal linksHow should pages support each other?
Build a natural site path from core service to supporting content.
query assignment / architecture clarityactionable
Locke Lee / direct implementationOne person from research and strategy through to implementation.
10+years in SEO
100+business collaborations
50+website projects
1:1direct communication
3–6months of observation
01 / A keyword sheet is not site architecture
Decide each page’s job first,
then assign the queries.
Useful keyword mapping puts query, intent, page type, URL, title, H1, internal links and CTA in the same decision. It is not spreading a large list evenly across pages.
One intent, fewer competing pages
Group close variants, synonyms and location or language variations.
From map to launch
Give content, design, development and SEO one page blueprint.
Intent comes before volume
A high-volume query without the right page job may not deserve a new page immediately.
The map must be usable by the team
Each URL needs a purpose, primary query, supporting terms, answers, internal links and next step.
Architecture affects future expansion
Clarify core services and content layers before adding pages that compete with one another.
Primary querythe page’s main search task
Page typeservice, category, guide, comparison, tool or case
URL and titleslug, title, H1 and content promise aligned
Links and next stepinternal links, CTA and conversion path
Keyword mapping is the road map before building.
It shows which pages are the trunk, which support it, which queries should merge and whether the next page will damage the architecture.
pages before word listsintent before volumearchitecture supports growth
02 / The mapping engine
Give every query
the most useful home.
Let every page do its job.
I review query groups, intent, page type, URLs, content layers, internal links and existing rankings together rather than grouping by wording alone.
IntentPage typeURLH1 / TitleInternal linksCannibalization
View the full SEO method mapping coreQuery → role
Role → architecturepage map connected
Role → architecturepage map connected
Compare SERPs, readers and service context, not just wording.
The page format should match what the searcher wants to complete.
Review existing pages, visibility and links before creating, merging or rewriting.
Help searchers know immediately whether the page fits them.
Connect services, guides, cases and tools into an understandable topic path.
Use query and page changes to decide whether pages need merging or new roles.
03 / More than ranking reports
Rankings are signals,
enquiries are the next step.
These are published results from broader SEO projects. Keyword mapping value depends on site complexity, assets, competition and implementation—not a spreadsheet that guarantees rankings.
View all case studiesEVEN REALITIES12 months
385%Organic traffic growth with more than 8,800 organic keywords established.
3DMAKERPRO7 months
103%Built search coverage from zero while revenue grew alongside it.
ESF2 months
300+Keywords that gained rankings within two months of the website upgrade.
REVOPOINT3Dglobal market
14K+A global organic traffic case that grew from under 5,000 to 15,700+.
page architecture / from mapping to enquirycompounding
04 / Collaboration process
From query groups
to pages the team can build.
The keyword map becomes a working document content, design, development and SEO can all use—not a spreadsheet only an SEO can understand.
- 01Audit the site
Review existing URLs and rankings
Know which assets deserve protection before creating duplicates.
- 02Group queries
Group by intent and language
Compare Hong Kong Traditional Chinese, English, brand and product terms in context.
- 03Assign pages
Decide each URL’s job
Separate services, categories, articles, tools, cases and FAQs clearly.
- 04Plan page elements
Map title, H1 and CTA
Put the query promise, answers, proof, internal links and action into the blueprint.
- 05Hand off for implementation
Build directly from the map
Use it across content, Elementor, CMS and development execution.
- 06Review the roles
Monitor cannibalization and new demand
Use Search Console, ranking pages and enquiry quality to revise roles.
Keyword planning is not putting more terms on one page.
Good architecture helps users find answers and Google understand each page’s topic and relationship.
Hong Kong SEO / public methodGoogle
Search resultlockelee.hk／SEO expert Hong KongUse my own site to show I understand search
Hong Kong context, web engineering, content structure and public cases build trust together.
The more useful testPage decisions need to be implementable.
I connect the map to URLs, Elementor, content, internal links and conversion instead of stopping at a spreadsheet.
The direct proofI build sites, content and visibility inside the search environment myself.
SEO05 / Why choose Locke
I do not only deliver
a keyword Excel sheet.
Good architecture needs search-intent judgment and an understanding of how websites are built. From URLs, templates and content to Schema, links and forms, the map should be an executable, reviewable and updateable blueprint.
01
Understand Hong Kong mixed-language search
SEO, Google, service and location terms often appear together and cannot be grouped by one language alone.
02
SEO + web engineering ability
Turn the page blueprint into CMS, Elementor, Schema, speed and forms.
03
Protect existing assets first
Review existing visibility, links, indexing and conversion before making unnecessary changes.
04
The map can keep evolving
Real queries, products, services and market changes can return to the same architecture for revision.
06 / What you will see in each keyword mapping cycle
Every URL
has a clear job.
A monthly review will not only add keywords. I will explain which queries should merge, which page needs rebuilding, which links support the topic and whether the next URL deserves to exist.
keyword mapping work view / current cyclepage jobs are clear
core areas being observed4
Queries, roles, URLs and links.
01
Query groups and intent
mappedWhether close terms belong to one problem and page.
02
URLs and page types
assignedServices, categories, guides, comparisons, tools and cases each have a role.
03
Internal links and cannibalization
checkedWhether new and old pages support instead of competing.
04
Next page decision
next stepPrioritized by demand, value, resources and existing assets.
07 / Hong Kong keyword planning FAQs
Before we start,
let’s separate the page jobs.
The core of keyword mapping is not the spreadsheet format. It is whether every query and page has a clear, non-conflicting job.
01How is keyword mapping different from keyword research?＋
Keyword research finds possible demand and wording. Mapping decides which page answers each query, what its job is and how it fits the architecture.
02Should one keyword map to only one page?＋
A primary query usually needs one primary page, while a topic can have supporting pages for different intent. The key is distinct jobs, not duplicated SERP competition.
03How do you know if two pages are cannibalizing?＋
Compare Search Console queries, ranking pages, page jobs, SERPs and internal links. If the same queries keep switching between two pages without distinct roles, investigate further.
04Does mapping include URLs and titles?＋
It can. A complete map usually includes suggested URLs, titles, H1s, primary and supporting terms, intent, internal links and CTA for the team to implement.
05How often should keyword mapping be updated?＋
There is no fixed cycle. Review it when Search Console reveals demand, services change, the site migrates, competitors shift or content goes live.
06Can you guarantee rankings after mapping?＋
No. Mapping clarifies page jobs and architecture, but rankings still depend on competition, quality, history, technology, authority and implementation. Measure verifiable impressions, clicks and enquiries.
Start with your website
Want to know where your queries
should be answered?
Submit your website URL. I will review existing URLs, queries, ranking pages and the clearest cannibalization or architecture opportunities, then confirm the next step.